Panini Brings NWSL Player of the Day to 400 Hobby Shops Starting October 15
Panini is running a new NWSL-focused in-store promotion at roughly 400 hobby shops nationwide, kicking off mid-October.
What Happened
Panini announced an NWSL Player of the Day promotion set to begin October 15 at approximately 400 hobby shops across the United States. The promotion is a dedicated in-store event tied to NWSL players, giving hobby shops a structured reason to engage soccer collectors through the fall.
Why Collectors Should Care
NWSL product has been one of the more underserved corners of the hobby, and a 400-shop promotional footprint is a real commitment from Panini. In-store Player of the Day promotions have historically driven foot traffic and surface cards that don't always get attention in standard box breaks — if you collect NWSL or have been watching the women's soccer market, October 15 is a date worth circling and a reason to find your nearest participating shop.
Questions Collectors Are Asking
When does the Panini NWSL Player of the Day promotion start?
October 15, 2026.
Where can I find the promotion?
At approximately 400 hobby shops across the United States. Panini has not yet published a full list of participating locations.
Is this an online promotion?
No. This is an in-store promotion at participating hobby shops only.
Track this in the app
Track NWSL releases and find participating shops near you in the Collector Nation app.
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