Upper Deck Is Bringing Transformers: The Movie Back as a Trading Card Set, and Peter Cullen Signed Some of Them

Upper Deck has entered a licensing agreement with Hasbro and is releasing a 2026 Fleer Transformers: The Movie 40th Anniversary trading card set, sold exclusively at Target. The release is timed to two milestones: the 40th anniversary of Transformers: The Movie in August and nationally celebrated Transformers Day on September 17. The 100-card base set is built around the Fleer aesthetic, covering memorable characters and scenes from the film, with a full slate of parallels, inserts, and autograph cards from select voice actors.

This is a nostalgia property with a built-in adult collector base, a cinematic poster-inspired design language that leans into the Fleer heritage, and a genuine autograph chase anchored by Peter Cullen — the voice of Optimus Prime for four decades. The lenticular inserts are doing real work here: 'More Than Meets the Eye' flip cards show characters switching between robot and vehicle mode, while 'Instruments of Destruction' 3D lenticulars put the Decepticons and film villains front and center. The 'From Screen to Page' insert series pulls artwork from the IDW 20th anniversary comic run, which gives the set a second collectible layer for fans who followed the comics. Every box includes the complete base set, plus the 'Stellar System' galaxy-backdrop insert series — meaning the chase is entirely in the parallels and autos, not in completing the base.