The Grading Industry Needs Change + GCC Makes Its Case + Collectors React

Can sports card grading evolve without completely reinventing the hobby? Jeremy Lee and David Chase continue their conversation with Chad Hawk, founder of GCC and former executive at Certified Collectibles Group, exploring whether the industry needs an entirely new approach to condition assessment. The discussion dives into the limits of traditional grading, the promise and challenges of AI, why TAG has struggled to gain widespread acceptance in sports cards despite its consistency, and how GCC hopes to create a lower-cost solution that helps collectors, dealers, and grading companies alike. Chad explains why GCC intentionally avoids assigning fixed numerical grades, instead focusing on condition ranges that keep the emphasis on the card rather than the label. The panel also answers tough questions from the live audience about authentication, guarantees, resale value, and whether collectors will embrace a different model. If you enjoy conversations about where the hobby is headed, subscribe and join us every week for honest, thoughtful discussions with hobby leaders and innovators. Watch Sports Cards Live every Saturday night, The Hangover every Wednesday, The Hunt on Fanatics Collect, Vintage Spotlight, and our Weekly & Premier Auction Ending Watch Parties. Join Fanatics Collect to watch exclusive Collect Originals content, enter giveaways, and follow Sports Cards Live:https://fanaticscollect.onelink.me/xx0N/iyiniif4 Take the Hobby Spectrum assessment to discover what type of collector you are:https://thehobbyspectrum.com Grab your copy of Pops & Comps:https://www.amazon.com/POPS-COMPS-Insights-Psychology-Numbers/dp/1069808903 If you enjoyed the discussion, please subscribe, like the video, and leave a comment. We'd love to hear your thoughts: Does the hobby need a new approach to grading, or should today's grading companies simply improve what already exists? Learn more about your ad choices. Visit megaphone.fm/adchoices