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EP 92·Jul 14, 2026

A Collector’s Guide to Vintage Cards Before The National | Gordy Bonkers

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Grainger knows when you're a procurement manager for an office park, you're not managing one building, you're managing all of them. And to stay ahead, you need to see through walls and around corners. Lights about to fail, Filters ready to clog H Vac on its last leg. If you wait until something breaks, you're already behind. Count on Grainger for quality products, easy reordering and 24. 7 support. Call 1-800-GRAINGER click grainger.com or just stop by Grainger for the ones who get it done. When you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and quality on track because there is no room for slowdowns. With Grainger's vast selection of high quality motors, sensors, belts and hard to find parts, you can get what you need fast and all in one place. So nothing gets in the way of getting the job done. Call 1-800-GRAINGER Click grainger.com or just stop by Grainger for the ones who get it done. What should we be buying right now in vintage? Buy the highest level that you can afford. Buy the best names and just hold them. At the end of the day, there is the risk reward equation that you can run in that. And to me, like, I love a sure thing and I just couldn't feel more confident in terms of where the vintage card market is. The blue chips are sitting in front of me, baby. That's what I'll say. Greatest name in the hobby. Let's go bonkers. Welcome to the Collector Nation podcast. Here on the Collector Nation Network. Whether you're chasing grails or calling bluffs, we take you inside the hobby. Here's your host, Ryan Alford. Everyone talks about the next hot prospect. Gordy Bonker is looking at the cards that have already stood the test of time. Gordy is back on Collector Nation to talk about the surge in vintage, the mantle market, grading headaches, and what collectors should be hunting for at the National. If you want to understand why serious hobby money is moving into vintage, this is the episode right now. Gordy, what's up, man? Great to have you back on Collector Nation. Hey, what's up, Ryan? How are you? Thank you so much for having me. I'm good, man. I love watching your content. I've. I'm a fan from afar even when we aren't together, my brother. So I do appreciate living vicariously through all your vintage deals you're making. And you're making some big ones lately. Thank you, man. I appreciate that. Yeah, it's the market's really strong and I continue to find myself kind of just being like, I don't know, in disbelief sometimes of the stuff that I'm able to get to be a part of. I've closed a couple of big deals recently that certainly fit in that category. But the market is strong and I just feel very grateful for it all. My man. Yeah, man. Well, good things happen to good people. I believe it. So talk to me. Like, is it getting to the point where the deals are finding you? Yes. Yeah, I very lucky that, you know, I was mentioning to you, I have actually gone on a lot less card show trips this year. And part of that is that, you know, years prior card shows served as like a way that I found inventory and found deals. And as my media presence has grown online and I've built out my network more, I have a lot more deals that are coming to me, whether from a brokering perspective if they're really high end or just large collections. I just closed on a six figure collection that I'm buying from a follower of mine about 20 minutes before we started recording tons of good stuff in that Ruth's Cobbs mantle. But it's like, you know, it's all about just keeping up with the DMs and emails and unfortunate that a lot of the cool stuff is starting to find me versus me finding it, which I appreciate. No, that's cool. That's the benefit of, you know, putting yourself out there. You know, you got the, you know, some, some of it perceive some of it real, you know, the negatives of, you know, just being out there and being on camera and doing those things. But then, but the upside is, you know, you get known, people get to know you and it's hard to hide if you're fake or not doing it for the right reasons. You can't hide that. And so like when you're doing it authentically like you are, people see that they get to know you, they know you and you don't know them in a way, you know, and, but it makes them endeared to you to, to do deals and they want to bring stuff to you. So you know, there's risk and always has reward and it can go either way. So congratulations on your success with all of that, man. Thanks, man. I think of a few things when you say that. I feel like the risk reward calculation is the most important thing that someone can learn in the hobby and like your level of comfort with risk will ultimately determine the amount of reward that you receive. And you know, it's Constantly, like, surviving some of those more riskier events that. That start to give you more tolerance for it. Putting yourself out there and especially too, like, interacting with a lot of people that I don't know that, that feel like they know me is like, one of the most strange experiences. I always tell you, right. As a part of, like, I've been publishing content on the Internet now about sports cards for about five years, and a lot of people have been following me for that entire duration. And some of them are reaching out to me, and we'll kind of like, like you said, have that conversation. Like, they do know me. And I love that to some extent. But the other side, the downside of it is that you really have no idea who you're speaking to. And I have had to, like, adopt and change the way that I do business sometime of it because, like, you're exposing yourself to all of the world, the good and the bad. Had an experience where, you know, I had bought some cards and collections from this person online. They sent me a big lot of mantles. I think it was only at the time was a big deal for me. This is probably two, three years ago. It was a $5,000 lot of mantle cards. Sent him the money after we had done a few deals and I had received the cards, fine. When I sold him, I sent him this larger payment for the bigger collection. I never received the cards. He deleted his Facebook. Never heard from the guy again. And it changed the way that I did business. I strictly now only pay for collections upon receipt. You know, I'm fortunate that I have a really strong reputation in the hobby and people, you know, know that they trust when they send me cards, I will pay for them. But unfortunately, you know, I have no idea who I'm dealing with on the other side of things. So it's a learning experience in a lot of ways, and it humbles you at times. It's amazing. Sometimes the people I get connected to, I've got to meet unbelievably cool people, entrepreneurs, people that, you know, I'm sure you. You can attest, being in the hobby, you meet a lot of amazing people. And so that I've learned a lot from as well. Yeah, man, I appreciate you bringing up that side of it and being transparent about it, because I think, you know, that is the reality of the world we live in. And I think, you know, we don't want to paint it too rosy or, hey, yeah, just get in front of a camera, it all works out, you know, like, I mean, no, you still have bad players out there and you got to protect yourself. And I hate that you went through that. But if it taught you something and you've grown from it and made it, you know, protected yourself, then maybe it needed to happen. But you never wanted to. I know I was kind of cringing in my seat thinking oh, because I've had not in since I've been back in it but enough business dealings with similar type situations and it's just, I don't know. There's when we opened the card shop, one of the biggest things we had to figure out was how to make the buying process easy. Because in a business like this, people are not always shopping the same way. Some customers are coming into the store, some are going to see a product online, some are watching what we post, and some are ready to buy the second they see something they want. This is why we use Shopify for our storefront. For us, Shopify helps keep the business moving. Whether someone is checking out online, buying sealed product cards, merch, or coming back to grab something they saw from the shop, the process feels simple and professional. And when a customer is ready to pay, that checkout experience matters. You do not want a clunky system getting in the way of the sale. That's called friction. And I'll be honest, hearing that Shopify, when an order comes through, still feels good. It is that reminder that the business is working even when you're busy running everything else. This is why Shopify does so well. It gives you the tools to start, sell and grow so you can spend less time fighting the setup and more time actually building the business. With Shopify, nothing stands between your idea and a real business. So get out there and make it one. Start your free trial at shopify.com collectornation Start your free trial at shopify dot com collectornation@shopify.com collectornation Grainger knows when you're a procurement manager for an office park, you're not managing one building, you're managing all of them. And to stay ahead, you need to see through walls and around corners. Lights about to fail, filters ready to clog H back on its last leg. If you wait until something breaks, you're already behind. Count on Grainger for quality products, easy reordering and 24. 7 support. Call 1-800-GRAINGER click grainger.com or just stop by Grainger for the ones who get it done. I feel bad for those people, how short term and how hurt they must be to like enact those things because it's just so short. So Fleeting. And, you know, like, you and I, I mean, we're out there, we're on camera. I mean, I've been doing business content for 10 years, so I'm out there. I. I don't want to harm anyone. I don't want to do wrong against anyone, whether I was in content or not. But I'm not going to do it because, I mean, I have a reputation, you know, and. And that too. I mean, like, all of those things. One, I'm not a bad person, I hope. And do you, you know, you actually have something, like people can find you, you know, because you put yourself out there. This guy just disappears. Yeah, it's a weird dynamic in, in the industry in general, but when it comes to content as well, like, I'm way more comfortable. I don't know. I feel like I just, generally speaking, have always been very comfortable public speaking, being around people. So, like, the, the turnkey of, like, starting to publish stuff online wasn't as hard for me as it probably is for other people. I would say, like, if there's anyone who is listening, though, that has been wanting to do it, the upside is way greater than the downside of it. And it's been an amazing experience. And you learn a lot about discipline and consistency and kind of like sticking with it because there was periods of time, even today still, like, I go through periods of time where creatively, I'm a little bit in a drought, but I know if I just keep showing up and do the rep, that maybe the next day or the next video or the next thing that I want to write about starts to ignite something greater. I'm a really big runner. I took a bit of a step back in running because I got super into golf. But what running taught me was consistency and discipline is what ultimately matters. You know, it's not about one day of running. It's about a week and stacking three weeks and four weeks. And I, you know, I trained and ran a marathon last year, and that experience, like, changed my life in terms of what I can think about that what I can accomplish. So for anybody that's thinking about starting content, just start doing it and keep doing it, and you'll accomplish amazing things. Amen. And you nailed it. It's. And you need to have a purpose, and it's not that anybody can just throw it out there. It needs. It needs to be interesting on some level to. To some audience, but it is about the reps. And I say the joke all the time. My business show, you know, for two years had 100 listeners and 99 were my mom. And so, you know, but I got better, the show got better, I got more comfortable. But you just do the schedule, the routine. And I'll tell you what, anybody that can run a marathon and train for a marathon, you could do anything, brother. That was definitely hard. It was good though. I love that experience. Man. Man, let's talk about some vintage, man. You know, I know, you know, a little a thing or two. Is it, is it still as hot and as strong as last time I spoke the last year Feels like even people. I never thought vintage would come out of their mouth. It comes out of their mouth. Yeah. Well, I mean if you look across the category of all the major vintage players, all of their player markets are up 40, 50, 60%. I think last week when I was looking, the entirety of the mantle market is up on average about 60%. The 52 tops mantle and an 8 most recently sold at golden for 1.86. I want to say 1.85 somewhere in that range which is approaching like the all time highs again for 52 tops mantles in eights. I think we will eventually see them cross 2 million again within this year. There's a couple of eights that are going to be selling publicly again soon. I was mentioning to you before the show since we last spoke privately brokered the sale of 2,8. The market demand for the super high end level of vintage can't be hotter. You're seeing more high net worth individuals, people that are looking at this category of cards as truly an emerging alternative asset class which is fueling a lot of the growth for the all time greats. When you're talking about Ruth, Mantle, Maze, Clemente, Aaron, all of those names have seen really strong growth. I think the vintage category in general continues to be looked upon as like a really safe store of value in the sports card space. There's a lot of collectors that are coming into it that are buying modern cards because they recognize the players that are on the field today and they also really like the action. Right. The volatility of a player market because. Because a player gets really hot on the field, alternatively, you know, changing their pricing and their cards is super exciting to some people. But what they don't like is when that player breaks their leg or has an off the field issue and then the value of their cards tank. 50, 60, 70% versus vintage. You know, unfortunately Roberto Clemente and Willie Mays are no longer here with us. They can't have a off the field issue or A legacy change. So structurally, the supply of their cards is completely limited. Like they're not making any more of it. And the demand continues to increase because of just everything we've talked about over the last few years, with collecting becoming more of a cultural activity. And now, as I've been talking about for years, this truly is an alternative asset class that people are seeing great returns on. Like I just mentioned 50, 60% sometimes in the past year for some of these guys. So it's a really good time to be in the vintage card market. Do you feel like there's. And we shoot this at our collector station store here in Greenville and you're getting the full experience if you hear the train going by. I hear it. I love it. 10% off just for you, Gordy, if you can fly down and fast enough, you know, when you get your private jet, I need you to come get me. And you're well on your way. But the people that are getting into vintage, like the. In the asset class, is it these people that are doing it because their buddy's doing it or they doing it and they're going to sell it in six months and it's a fad for them. I mean, can you tell if that's what's going on? I know that the broader hobby is more than a fad, by the way, so don't mistake anyone listening. Don't mistake. That's what I'm asking. It's more kind of this, you know, upper. Any of these niches, like this upper tier echelon. Like it's, it's cool to have a 52 mantle, you know, if you're a really wealthy guy. I have seen. Poor girl. I have seen that. I, I think like the word of mouth certainly helps in those circles, but there is like a similar character trait upon a lot of the people that I'm doing the business with at that, like high, let's call it high six figures into seven figure card category. Yep. And they all do enjoy sports or have some connection or interest in the players or just sports in general. But they're really smart people that recognize that this is a tradable asset that holds value very well. And also like, if you really want to get granular with it, they really understand the tax benefits of the appreciation. Right. Like this is something that oftentimes like a private transaction like this, they acquire a card and it appreciates in value and there's no taxable action that can take place on that. If you also look even deeper as well, a lot of the high net worth people that are buying it, it's a exchange of value as well. Like for their children when they inherit these cards. It's not a taxable event by any means. So it's. Let's go down that road, Gordie. I know that, but I think that's a really cool, interesting point that, that you're making. And that's. So let's explain that for our listeners. So if I'm a collector and I buy a seven figure $1 million card, if I pass away and I leave it to family, or if just 10 years later it's worth 2 million, I don't get taxed on the $1 million increase. Well, no. And the other thing that again, I have had some conversations with this at a high level with certain accountants and people that are really into the weeds on it. But what I do know is that there is a limit to how much wealth someone can inherit from their parents before there are taxes that become involved. Like it's an inheritance tax. Yep. But when. And a lot of that is tracked through either real estate, stocks, bonds, whatever. But that's not really the case when it comes to baseball cards. And the card market is incredibly liquid. The value there is there. And it's very easy to physically give somebody a 52 mantle. So it's an interesting event that I have recognized, like, people are interested in for that reason. I think there's the growth and like the value appreciation that people are just excited for. Like, I think I could share One of the 52 mantles that I sold last year in an eight, I could say sold for around 1.2 million. And for that client, I provided an offer less than a month ago for that exact card at 1.6 million, which was very quickly declined. So in less than a year, like, you could see like a pretty strong appreciation. And, you know, that's attractive to a lot of people. You know, if you look at just any other asset class right now, I don't know how many places you're getting that type of return. I think one you. The reason that you get really great returns as well is coming partly because the market is still so fragmented. You've got six or seven different major auction houses that are hosting these auctions at different times and have different audiences and different people that evaluate and give different price points on each card. It's not like a centralized exchange like the New York Stock Exchange, where, you know, stocks are trading at an extremely tight ratio. Like, there's a massive spread that is still existing in Sports cards based on your knowledge, your network, if you're in the right place at the right time, with the right capital and you know what cards to buy, like you can do really, really well. And smart people see that and want to get involved with it. Yeah. Talking about Gordy Bonkers, greatest name in the hobby. One of the best guys with the greatest names. I could be your marketer. I'd be very lucky to have a good name. It's. It's helpful that people can remember it easily. What's going on with grading? I have a feeling under the answer, like, these cards are worth so much. It's not a big deal if it's 85 versus the value tier. I don't know. But is grading impacting the whole shutdown? Impacting vintage? Oh, yeah. I mean, it's really upending a lot of it was what I would say. It's changing the way a lot of dealers do business in the hobby. Like, the business of vintage baseball cards is about to like, really dramatically change because of the grading shutdown that's been going on at PSA and the fact that you can't get guards graded at SGC with any sort of turnaround time either. So the dealer business model has to change. They have to either be more comfortable selling raw cards or pay more of a premium for pre existing, you know, graded inventory that. That's already here and graded. I, I struggle to, like, comment on the grading business. I don't know Nat Turner personally. I'd love to meet him one day. I think there's a lot of really smart people that are in those boardrooms making decisions. But it is frustrating that the demand cannot be matched. Like there's not enough staffing and resources that the grading companies have to be able to fulfill the demand. And a lot of it is driven, unfortunately, from the growth in TCG and Pokemon. It has nothing to do with baseball cards. It has nothing to do with sports cards. It's the Pokemon market, which I personally think is in a bubble and very unsustainable and hopefully has no impact on the sports card market. But it's affecting the market. So I saw a lot of it in my store. Gordy, I'm okay with it right now. I'm sure you are. I'm sure you are. But I do, I do recognize what the world we live in, though. So I don't think you're wrong. I just. It's. It's a wild, wild west. It is, it is. I, I don't know. I'm happy for the Store owners and for everybody that is like making great money and being able to, you know, provide for the family with it. I just don't think it's something I would want to put my chips behind long term. Yeah, it's, it feels like it's almost the. What's happening is the worst of the modern sports. Like what's happening in Pokemon is the worst end of what's happened with a lot of Martin. Right. It's, it's not because it's modern and it's. I don't know. Speculative is the right word. Yeah, speculative is the right word for it. I think like when you compare the two things. If we'll compare vintage baseball to Pokemon, the buyer profile for who's buying vintage baseball cards and this is at all price points. I'm not talking the seven figure buyer, I'm talking the guy that's buying a five hundred to a fifteen hundred dollar card even. Yep. They're buying it because they want to add it to their collection and it's truly for the hobby. And I don't believe that the majority of the transactions and the Pokemon side are happening because they want to add it to their collection, keep it. They're buying it because they want to sell it and they want to sell it for more than what they just bought it for. And that is not sustainable activity. And not say that I don't buy vintage cards to flip them either. But the buying profile that I see on both ends is so different. People are seeing money being made in Pokemon and they're just jumping in and buying whatever and then immediately selling it for more. That trees don't grow to the clouds. Is that the expression? There will be a reckoning there and it's not going to be good. But yeah, at some point there has to be real growth. Yeah. No. And I don't know, people talk about how it's the most valuable IP in the world. Maybe I just didn't experience Pokemon like the, like some of my other, like as I'm 30 years old, I'm a millennial, was born in 1996. Like TCG. Like that first edition of Pokemon came out in 99. Like I remember kids in my elementary school opening Pokemon packs. I was opening baseball card packs. Like I just never was interested in Pokemon. So I don't have that, you know, affiliation towards it. Maybe I don't understand it, but I get asked a lot like why am I not getting involved in the Pokemon space? Or you know, there's dealers that are selling baseball cards and Pokemon Cards, card shops that are doing both. I just, I'm a big believer in like, do what you know and do it really well. And I try not to chase the shiny thing. And I just really firmly believe that that is what Pokemon is right now. But I could be wrong. We could be here 10 years from now and it's all higher and people just love, you know, whatever Snorlax or Pikachu or whatever the character is. I'm gonna, I'll open invitation. Gordy. I have a Pokemon specialist and he's not, you know, 19 and going, hey, Pokemon's great. He's actually older, knows it. I invite open invitation to come down and then you can leave and make your own mind up. All right. There's a huge Pokemon community in this area. Uh, and so I didn't believe it either. And I don't know where I fall on the, on the, the bigger topics that you're talking about. I don't know that I've firmly made up my mind either. I just know it's. I'll say this, it's more real than I thought it was. Yeah. Do I know it has the. Do I know where it's going to be in 10 years? No. I know where Michael Jordan rookie cards are going to be in 10 years. You know, I know where this Willie Mays and this Pete Rose are going to be in 10. I know where this is going. But yeah, it's fascinating. At the end of the day, like there is like a risk reward equation that you can run in that. And to me, like, I love a sure thing and I just couldn't feel more confident in terms of where the vintage card market is. And I don't have that conviction in Pokemon, so that's why I don't touch it. But you know, there are people that trade all sorts of different stocks too. There are people that love trading penny stocks or they love trading small caps. And there are other people that just want to buy high quality blue chip names and let it ride. So it's all a matter of how you view it. You know, when you're a maintenance engineer in a beverage manufacturing plant, you keep production lines moving and quality on track because there is no room for slowdowns. With Grainger's vast selection of high quality motors, sensors, belts and hard to find parts, you can get what you need fast and all in one place. So nothing gets in the way of getting the job done. Call 1-800-GRAINGER Click grainger.com or just stop by grainger for the ones who get it done. Grainger knows. When you're a procurement manager for an office park, you're not managing one building, you're managing all of them. And to stay ahead, you need to see through walls and around corners. Lights about to fail, filters ready to clog H Vac on its last leg. If you wait until something breaks, you're already behind. Count on Grainger for quality products, easy reordering and 24. 7 support. Call 1-800-GRAINGER click grainger.com or just stop by Grainger for the ones who get it done. I knew penny stocks was going to be the first thing out of your mouth when you started that line in the comparison. We'll let our, you know, we all get to have our own flavors of ice cream. We'll let you determine which one is that. But the blue chips are sitting in front of me, baby. That's what I'll say. They're right here and they're right here with me is Gordy Bonker. He's a blue chip. Talk about the Mantle effect. You know, every collector knows Mantle. You know, it's. It feels like even today, it has a aura over the, the whole vintage market. Yeah, you know, I, Mickey Mantle captured a generation of baseball fans. Right. The golden era of baseball is in the 1950s. He was the, the Yankees dominated in the 1950s. So culturally, like, he just implanted his name, his image into Americana in that decade. And it has continued to be a huge part of baseball cards because that's when baseball cards start to get really popular again post World War II. You know, you've got Mansell's face on all baseball cards. And so, like, culturally, he's so entrenched into the hobby that I really don't ever see his market reversing as long as, like, people are trading cards and people have been doing it for hundreds of years. Like, he's cemented in that space. If you look at other player card markets of players who had probably better stats and careers, they don't grow and accelerate at the same pace because he just. They weren't as culturally relevant. That's the term I always go back to. It's odd, though. If I look at my own collecting and my own investing, I don't own, I don't think any Mickey Mantle cards in my personal collection. I've never like. And I'm a Yankees fan and I'm hard to believe a Yankee fan living in Jersey and that deals in vintage cards. It doesn't. I have more like Hank Aaron, Jackie Robinson satchel page stuff. I've always like loved the history of baseball and I, I don't think I had the connection to Mantle that some other people have had. But I will say this. If I see a Mantle that's priced even a little bit under it was where it was a month or two months ago. I do buy it because I know that the market is going to continue to go up. But I, I don't know. I think it's an interesting thing. I don't, I really don't believe that the price will ever be cheaper for a 52 mantle in the future than it is right now. Yeah, but it's not, I don't know. Everybody has a different taste for it. I guess I just, I love different periods of the history of baseball. I guess is we didn't really close it out. I do want to close out like the grading discussion part is, is the issue because I mean it's the only thing it shut down. It's based on. You can still send in stuff for 85 bucks. I mean it's just the time that it takes and the reality that so few people want to send and pay that. Yeah, I mean I think it's a strategy that they're using to try to get people to stop sending lower tier cards in which sucks because like the everyday collector does want to have like their regular cards put into slabs and they can't really do it doesn't make any financial sense currently they're doing it to lessen demand until they can get their resources up to be able to fulfill like expectations that collectors have. I, I recently, I mean I sent an 86 FLIR Jordan PSA 9 in. I mean that's a 40, $50,000 card. But I got a turnaround in a week. It was 200 bucks and to me like that service was still super helpful and useful. I think they're trying to lessen the demand of sub 100 cards getting graded. Let those cards just transact raw and allow for grading to be for cards that are 100, 200, 500 and up. But from a business perspective it's very hard because that high of a grading cost like really eats into your margin if you're buying raw cards. That's what I was telling you. Dealers are struggling with it for that lower grade vintage player of an all time name. Like people want their stuff in slabs but they're just not making it affordable right now. I struggle to really also apologies. The grading side of the business to me is the least exciting thing. I struggle to like, get myself as fired up about it as other people do, because I just. I don't know. It's a necessary evil. We have to deal with it. There's not much I can do to impact it either, you know. Yeah, I've had some, some DMS with Nat Turner. He has no, he has an open invitation to him on this show. He hasn't taken it. I'm not even saying that. If I was him, I wouldn't necessarily do it either. He's got a lot bigger fish to fry. But it's, It's. I don't envy this. I mean, the dude's going to make a killing. I mean, he's going to sell that company for $1 billion one day or I mean, multiple billion dollars. And I know he's got other stakeholders and all that stuff, but, like, he's this really smart guy. I see. Like, like him personally, I just, it's just kind of. I don't. Seems like they could have figured out the staffing thing, but that's easy to say and hard to figure out because I've managed people, you know, but it just seems like we could have gotten ahead of this. But no, I mean, you definitely. I mean, again, I. Not in those rooms. I don't know. But you could have seen the demand coming for several years over the last three or four years. So it's not shocking that we're seeing these levels. I don't think they could have anticipated the growth that came. Unfortunately, again, on the TCG side. The tcg, they decided. Now I know why Gordy hates tcg. Get in the way that should have been that they should have built a grading infrastructure structure for TCG specifically. But instead they bought SVC and kind of killed it and used all their resources to get more graders to, you know, throw on for everything that's happening in the TCG world. So it is frustrating. I don't love Pokemon. I hope I don't get, you know, upset any Pokemon fans. You probably get some hate mail. I'll just go ahead and tell. There's definitely some. No, I, I maybe not hate mail. It'll be like. There'll be people trying to probably convince you, but, yeah, I'll tell you, I've seen guys that I never, ever, ever, ever, ever thought would buy a Pokemon card. And they're showing me these Pokemon cards for a crazy amount of money. And I'm like, I just feel like I'm taking crazy pills. Like, I just don't understand. But I sell a lot of Pokemon. I'LL just, I'll leave it at that. Yeah, I don't buy, I don't buy a lot, but I, I do keep some sealed like, like sealed product like in the, it's. The economics of sealed product makes complete sense to me too. I mean if you look at sealed product from five, 10 years ago in any sort of category, it's all worth more than it was then because the supply has lessened, the demand has at least stayed consistent. Yeah. Stable. And if there's an increase of demand to lowering supply, like you're getting awesome returns. So this is like, you know, it was really cool actually. I had a PhD professor at American University come on my show a couple months ago and I got connected with him because he was using my content in my newsletter to teach economics at American University rather than use like old business cases of, you know, staples getting bought by Amazon or whoever. Like they were talking about economics through sports cards. And I think it's a really great place to learn some of the basic foundations of economics and business because it's all supply, demand, risk, reward, inventory management as well. Like I know, I'm sure as you're building a business and hiring people as well, there's so many good lessons that you could teach while you're doing it. So I do love that sports card world. That's, I mean that's what I'm teaching my boys more than anything like that part of it all for them when we got into it a couple years ago. Yes. Going to shows and teaching them. Okay. Them understanding, you know, scarcity, rarity, the impact on pricing and negotiation and talking with adults. You know, it's a lot of life skills that come out of the hobby that I think get talked about but I don't know if they talked about enough because it's. I think we sort of sensationalize the big deals and all that. Yeah, that's great. But it's like there's a lot of life lessons in the hobby. Totally, man. I mean I love when I see it is cool. And there is like a cyclical nature I think to the industry in general. Like a lot of the kids of the junk wax boom of the 80s and 90s are now adults and have kids of their own and they are reliving and experiencing the hobby and they're bringing their kids along for it. And I love to see it. It's like one of the coolest parts about it. I also love like seeing to your point, like kids are learning like how to have a real conversation and interact with people in real life. Like, I. I was a part of the last generation of kids that didn't grow up with, you know, iPhones or tablets or Internet or any of that stuff. And I am very grateful for it because I feel like in those formative years, like, I was able to learn how to talk to people and, like, be in the real world. And now with everything on social media, I do think it limits kids ability to, like, communicate effectively and build meaningful relationships and, like, kind of be able to tell when people are lying to you as well and, like, who are real and who are not. It's really hard to do through a screen. You know, what's. Yeah, dude. It's hard raising kids with everything that's out there. It's, you know, shielding them, but also not shielding them. Right. It's like, it's. It's a delicate balance. One P. Rose rookie at a time. Yeah, I don't think this is rookie, but it's close to it. This is as a 66. Yeah. Yeah. Rookie's 63. Yeah. I still like it, though. This ain't Garon, though. My boy, NBA. Mike Baker gave me a three on this. Adam on. Yeah, I got here with you as well. I got a 59 here. Yeah, I love that. The. I've gotten into, like, I've always appreciated vintage, but I've definitely got. I'm getting more into buying vintage. Yeah. So I've. I've got my cheat sheet out for this next section, which is what should we be buying right now in vintage? Everybody knows on the last time I came on the show. I know you did. You did. I think you made some recommendations. I think I bought a few of them. All the. All the players that I will say. And again, I can pull up their player markets over the last year have continued to go up and show strength. I think the challenge is giving. When you're giving blanket advice of what to buy is that I don't know the end user in terms of what they like, but also like, what their budget is like, what they can comfortably spend. I think those are all important nuances to say before you throw anything down in terms of what to buy. Let's do a five grand if. All right, five grand. If we're spending five grand on vintage. And it could be a couple cards or one card. You know, what's in that territory? Who you buying? I, for one, like, if I had that exact budget. This card right behind me Here, it's a 1954 Hank Aaron rookie card. It's from 1954 tops. I love the set. I love the card. I think it's a top four vintage baseball card of all time. It hasn't had the mania around it though. It's just a truly appreciated great player from a great raw or graded. I mean you can get I would say like a lower grade copy in a psa one or two, probably for around three grand right now. So that could kind of be like the foundation, the cornerstone of this five thousand dollar budget. Yep. You have that other two thousand. I still think it's good to round it out with great names from, you know, good sets. If you're, if you're buying this because you want to see appreciation, growth and it's just an investment and there's no emotional attachment, then I would tell you with that remaining 2,000 to sprinkle in at least one or two mantles from as early to his rookie season as you can get. Right. So if you have 2,000 bucks, you could get one, let's call it 52 Bowman card in a low grade which would probably be around two grand. Or you could get one or two from maybe the late 50s in lower grade and leave yourself enough room to be able to maybe buy a lower grade jacket Robinson card. The card right next to Hank Aaron from 54 here in the set that I have is Jackie Robinson. You could get a low grade 54 Jackie for 500 bucks. And that will never, in my, in my opinion, the Jackie Robinson market is the most resistant market ever. Even when you saw like in 2021, there was a huge increase in price across every category. A lot of the vintage market did feel some of that. Maybe it regressed for six months or so. The Jackie Robinson market, the Mantle market, that stuff didn't even regress. It just stayed where it was and then it continued to go higher once the rest of the market moved higher. So it's just a safe place to go. I love 54 tops. I like those early Bowman sets. So like 51, 52 Bowman, they're great sets. They're still relatively affordable and low grade. And I do think you'll see a great reward and the more money that you spend, the higher end card you get, the percent return does get higher. Like the cards that are performing at the highest year over year clip are the cards that are in the highest grade. So buy the highest level that you can afford. Buy the best names and just hold them. What's your approach if you're at a show and buying like cards that you just described like at the National. Yeah. So walking around, Hugh, there's, there's a tons of everything. So lots of vintage dealers. You walk around and you're looking for those cards or, or just some vintage deals. Yeah. And everybody's, you know, some dealers are more motivated than others, but you know, everybody's around comp for generally, you know, and so like how are you negotiating or knowing that how much room there is or isn't and where you can sell over and above comp and those kind of things. Like when you're doing, I know it's easier when you're buying, you know, collection because you're making a lump sum, buying all of them. I'm taking them all. There's some risk here, but I get them for, you know, some percent or deal or just a number, you know, 50 grand for, you know, some mountain of upside. But, but individual cards or a couple cards at a time. What's this? How would you guide people? I think this is part of the, part of the hobby that people get most discouraged from. And I think it goes to the earlier conversation we had about like consistency and running and doing the hard thing over and over and over and over again is that you're going to go to a lot of dealers and they might be priced well above market. And then when you ask them if they could even be closer to comp, they're going to say, no, have a nice day, somebody else will buy it. It's a very like for some people, like demoralizing experience. If you see something that you want, then you can't get it even at a reasonable price. And unfortunately there is a lot of old school dealers that just don't have people skills and the experience sucks. So I want to preface this by saying, like, I understand this is not easy and like, nobody should expect that. Like you're just going to walk up to a table, offer 80% and then the guy's going to be like, sure, here you go. A couple of things you have to remind yourself is that they themselves had to struggle to some extent to find that inventory. So you have to understand that like you, you have to show some sort of level of like, understanding that like what they have is valuable. And I think like, the way you approach the conversation is important. So if this is a 59 Hank Aaron PSA4, it's on the table for 300 bucks, it's comping at 250 and you're like, man, I love this card. Like even describing it to the dealer, like, hey, I love this card. I'm Interested in it. I totally get where your price is at. I know stuff's been moving higher, like, talk to me at all. Can I offer you two. 200 for this? Or what do you think about 200? I know you're priced at 300. Like, what's the roomlet there look like? Like, kind of make an opening offer recognizing, like, hey, I don't expect you to offer this, but, like, let's start the conversation somewhere. Yeah, it kind of gives a little bit of, like, freedom to the dealer to be like, all right, I can recognize this person's reasonable. I don't think that's their real offer. And maybe he'll come back and say, look, I'll take 20 bucks off. It's 280. And if this card's trading for 250 and you're trying to flip it like this, this isn't your guy. But if you come back and say, look, I get it. Like, could you get closer? Could you do 230? 230, get it done. Maybe you say, cash, you know, 230 cash. When you're selling cards for cash, dealers will oftentimes jump a cash over PayPal or Venmo. So sometimes it is a little bit of an art form and a dance, and you have to, like, keep moving forward after the first. No being persistent. I think when you go to multiple shows, you start to recognize, like, who the real dealers are that are there to sell versus the guys that are telling you to kick rock. So I don't spend time with dealers that I don't think want to do business. I also think, again, what I was saying earlier, the market is fragmented, so you might not realize as a dealer that the card that you had priced at 250 just sold yesterday for 375. Because you've got 100 cards on your table, you can't keep track of every card's price. You can't just reprice stuff all day. So I encourage people sometimes, like, take a look. If you see the quality of cards that you like on the table, like, price. Don't price out 2 or 3. Price out 10 12. Because sometimes, like, if the. If the quality is good, like, you might catch a comp. You might look, this one just sold for 400. He's got it stickered at 320. I can offer him 300 bucks. He's. He's happy, and I'm gonna be happy. So it takes persistence and recognizing who the right people are. It's not something you're gonna walk into a Card show for the first time of your life and make 10 grand because, like, you walked around offering people 80%, like, that's just not. But I think that's all stuff to keep in mind at the very least when you're thinking about trying to negotiate and buy cards and stuff like that. Yeah, man. And I. No one dislikes the. The dealer that's really not there to sell then. I mean, it's like. It's funny you say it and it's like, well, that doesn't make any sense, of course there to sell. But there are those guys, man, I swear, they're just. They're in retirement or semi retirement and this. And they don't really have to sell anything or like this. They're just passing time. And then it's like nothing is really for sale. It is a hobby to people, though. And some guys, like, have waited a long time to get off the wait list, to get to set up at the national and to kind of showcase their collection and get to meet other people and have stuff that they think is really cool. And if somebody wants to pay the price that they want to sell it for, they sell it. And at the end of the day, like, it is your stuff. You could price it however the hell you want to. I'm a big believer in that. I'm not going to spend time with you if you're not priced to market because I don't have time to deal with that because I'm not in that business or interested to do that. But some people are, so it is what it is, man. What's your advice to someone that's considering going to the National? If not this year, another year. You know, how to make the most of it, what not to do any. Yeah, the regular tips that you hear, like, if it is your first time going, I think you're going to be overwhelmed. I think you're going to underestimate the size of it. And I think hopefully you have a good pair of shoes on because you're on your feet all day. There's not a ton of places to sit or anything like that. They use up all the square footage they can to be able to get people have tables for dealers. So, you know, bring a good pair of shoes, sleep well, drink a lot of water. I think one of the things that I would tell people to do also is kind of like accept that you're not going to do everything. Somebody who's like a highly anxious person that does have like this, I would say, like, unrealistic expectation of Myself at times. Like, I think the first couple years I was there, I was, like, mad at myself or disappointed that I wasn't able to get to see or do or meet everyone, do everything I wanted to do. I think if you go into it thinking, like, there's a handful of areas that I know that I want to go see. Like, I really want to go see the Tops Pavilion. I want to, you know, get in on a break, or I want to make sure that I go to the autographs portion of the day, because I really want to meet that childhood hero of mine. Like, walk out the things that mean the most to you and, like, kind of accept that you're not going to do everything, and that's okay. And to the conversation we just had earlier as well. Like, I do think it's important to set expectations, too. Like, these dealers travel from all across the country. Those tables are crazy expensive to buy as a dealer. If you want to sit up there, they're not going to sell you stuff, 70, 80% of value. Like, if you think you're going to the show and you're going to walk around and make all this money, offering dealers that spent all this money to get that inventory and set up and commit, like, a week of their life to do this, like, get that out of your head. And I'm not a traditional dealer in that sense, but I have a ton of, like, respect for what they do and the difficulty of it. So I'll say, like, set expectations, do the things that you really want to do. Make sure that you hydrate, bring yourself some good snacks and, like, just. I don't know, I might be speaking to myself a little bit through this advice as well. Take a little pressure off yourself is what I would say. Like, I. I definitely feel like I put a lot of pressure on myself at the national, so. All right, let's take the pressure off Gordy, and let's. Let's have a beer or soda, whatever your. Whatever your drink. Happy hour Thursday. It's that crust for anybody that wants to come. It's in Rosemont after the national closes Thursday, having guys for the Bonkers Cards Club just to have a beer and hang out after. So anybody listening? Hit me up. Hey, Drop. You mentioned, you know, some things you got going on. Drop those. Drop details. The newsletter is incredible. Let's. Let's get all that info out. Yeah, I. I try to show up as many places as I can. I've been writing this newsletter for three. Three years now. It's published on Substack you can subscribe for free. It's at bonkerscards.substack.com It's a weekly email that goes out and just gives updates on everything that I'm doing. All the car deals I'm working on. I run vintage breaks as well. So you go to bonkers cards.co if you ever want to check out any of my vintage breaks. Running a 52 tops Mickey mantle break right now. So I have a 52 tops low series set plus the 52 mantle which was the first card in the Hyde Numbers series. So somebody's gonna win a fifty thousand dollar mantle for three hundred bucks, which is very exciting. Wow. Again you could do. You could join the break, go to BonkersCards Co buy spots there. I've got social media handles on Instagram, on tick tock, on YouTube, everything on bonkers Cards everywhere. And then I have the Gordy Bonkers show which is published by SCN Media and I have episodes that run every Wednesday and I try to just bring everything that we're talking to today. Ryan, like every, all the topics are stuff that I love to talk about on my show. I try to like really focus my content on just purely educating people on the hobby. I stay out. None of my stuff's ever going to really be related to hobby drama or any of that type of stuff. I'm here because I love this. I'm passionate about the history, I love the market of it. I think there's a financial angle that people can really benefit from learning and that's where I spend most of my time. And then yeah, I've got a Facebook group community and then the Bonkers Cards Club which is on my newsletter. It's the premium version of my newsletter. And the club meets once a month. I'm gonna have an in person happy hour at the national for the club, but anybody can come to that. I want, I want people to come say hi, hang out, get discounts on my breaks and stuff like that. But yeah, you can find me anywhere or email me@bonkerscardsmail.com but I really appreciate the time. As always, man, I think you're doing great. I want to congratulate you as well in the shop. Thank you. Everything you're doing there. I know it's a lot of work what you're doing and I was talking with Bella before the show. Having like really smart, talented people with you, like, it's a hard thing to do. So congratulations for everything you've done as well. Hey man. Gordy, I always love talking with you. Yeah, want to continue to grow this relationship having you on the show regularly talking all things vintage. The irony here is, you know, going bonkers, you know, you know, but you're a practical, you know, guy. But you, you know, like, it's, I love the, like the parall, you know, it's like going bonkers and being practical, but it's how you make hay in the hobby. And I love, you know, your style. It's direct, but it's, it's so educational. I always feel like I learned something when I talk to you. You're wise beyond your years and really appreciate your time. We'll have all of those links on the show notes and look forward to catching up with you at the national, brother. Yeah, I'd love to see you guys like again. Thank you so much. Appreciate all the kind words, man. And yeah, we'll be in touch. Appreciate you, man. Thecollectornation.com we're building the home for the hobby media. It's come big. Got an app about to launch. We got the whole network coming together. It's exciting and I appreciate guys like Gordy for making the hobby what it is. We appreciate you for joining in. We'll see you next time on the Collector Nation. Thanks for tuning in to the show. Be sure to follow us on your go to podcast platform and catch the full video episode over on YouTube. Visit us@collectornation.com and follow Ryan on Instagram @ryanallford. Now get out there and collect yours. Grainger knows when you're a procurement manager for an office park, you're not managing one building, you're managing all of them. And to stay ahead, you need to see through walls and around corners. Lights about to fail. Filters ready to clog. H Vac on its last leg. If you wait until something breaks, you're already behind. Count on Grainger for quality products, easy reordering and 24. 7 support. Call 1-800-GRAINGER click grainger.com or just stop by Grainger for the ones who get it done. Grainger knows when you're a procurement manager for an office park, you're not managing one building, you're managing all of them. And to stay ahead, you need to see through walls and around corners. Lights about to fail. Filters ready to clog H Vac on its last leg. If you wait until something breaks, you're already behind. Count on Grainger for quality products, easy reordering and 24. 7 support. Call 1-800-GRAINGER click grainger.com or just stop by Grainger for the ones who get it done.

Episode summary

Gordy Bonkers joins Ryan Alford on Collector Nation for a deep dive into the vintage sports card market and what collectors should be watching before The National. Gordy shares how more deals are now finding him through his content and why reputation, trust, and consistency matter when buying and selling high-end cards. Ryan and Gordy break down the strength of the vintage market, including Mickey Mantle, Hank Aaron, Jackie Robinson, Babe Ruth, Willie Mays, and Roberto Clemente. Gordy explains why he believes vintage cards remain one of the safest places in the hobby, especially compared to more speculative areas of the market. The episode also covers PSA grading issues, how grading delays are changing the vintage dealer model, and why Gordy is skeptical of the current Pokemon boom. Ryan and Gordy close with practical advice for buying vintage at The National, negotiating with dealers, setting a budget, and making the most of the show without getting overwhelmed. Topics Covered Gordy Bonkers’ latest vintage card deals Why reputation matters in high-end card buying Vintage cards as an alternative asset class Mickey Mantle and the strength of the vintage market PSA grading slowdowns and dealer challenges Pokemon speculation and sealed product Hank Aaron, Jackie Robinson, and Mantle buying targets How to negotiate vintage cards at The National What not to expect from dealers at card shows Ryan Alford and Gordy Bonkers on building trust in the hobby Links Collector Nation https://www.collectibles.show/ https://podcasts.apple.com/us/podcast/collector-nation/id1832831782 Ryan Alford https://www.ryanalford.com/ https://www.instagram.com/ryanalford/ Gordy Bonkers / Bonkers Cards https://bonkerscards.substack.com/ https://bonkerscards.co/ https://www.instagram.com/bonkerscards/ https://www.youtube.com/@bonkerscards Gordy Bonkers joins Ryan Alford on Collector Nation for a deep dive into the vintage sports card market and what collectors should be watching before The National. Gordy shares how more deals are now finding him through his content and why reputation, trust, and consistency matter when buying and selling high-end cards. Ryan and Gordy break down the strength of the vintage market, including Mickey Mantle, Hank Aaron, Jackie Robinson, Babe Ruth, Willie Mays, and Roberto Clemente. Gordy explains why he believes vintage cards remain one of the safest places in the hobby, especially compared to more speculative areas of the market. The episode also covers PSA grading issues, how grading delays are changing the vintage dealer model, and why Gordy is skeptical of the current Pokemon boom. Ryan and Gordy close with practical advice for buying vintage at The National, negotiating with dealers, setting a budget, and making the most of the show without getting overwhelmed. Topics Covered Gordy Bonkers’ latest vintage card deals Why reputation matters in high-end card buying Vintage cards as an alternative asset class Mickey Mantle and the strength of the vintage market PSA grading slowdowns and dealer challenges Pokemon speculation and sealed product Hank Aaron, Jackie Robinson, and Mantle buying targets How to negotiate vintage cards at The National What not to expect from dealers at card shows Ryan Alford and Gordy Bonkers on building trust in the hobby Links Collector Nation https://www.collectibles.show/ https://podcasts.apple.com/us/podcast/collector-nation/id1832831782 Ryan Alford https://www.ryanalford.com/ https://www.instagram.com/ryanalford/ Gordy Bonkers / Bonkers Cards https://bonkerscards.substack.com/ https://bonkerscards.co/ https://www.instagram.com/bonkerscards/ https://www.youtube.com/@bonkerscards