Built for the Hobby: Humanizing the Hobby Through Technology with Scott Lock of InfernoRed Technology

<p>In this episode of <em>Built for the Hobby</em>, Brett sits down with Scott Lock, CEO and Co-Founder of InfernoRed Technology, to talk about how technology can make collecting more personal, not less.</p><p>They discuss why automation doesn’t have to feel cold, how platforms like eBay Live and dcsports87 are using tech to build real relationships, and why human-centered design should guide every decision hobby businesses make.</p><p>Scott shares stories from inside InfernoRed’s work with hobby brands, lessons on balancing authenticity and automation, and how simple features—like messaging in an app—can build trust.</p><p>If you care about where tech fits in the future of collecting, this is a conversation you’ll want to hear.</p><p><br>Check out the awesome software that <a href="https://infernored.com/">InfernoRed Technology</a> can build for you.</p><p>Get your free copy of <a href="https://subscribepage.io/CollectingForKeeps">Collecting For Keeps: Finding Meaning In A Hobby Built On Hype</a></p><p>Start your <a href="https://patreon.com/StackingSlabs?utm_medium=unknown&amp;utm_source=join_link&amp;utm_campaign=creatorshare_creator&amp;utm_content=copyLink">7 day free trial of Stacking Slabs Patreon Today</a></p><p>[<strong>Distributed on Sunday</strong>] Sign up for the Stacking Slabs Weekly Rip Newsletter using this <a href="https://stackingslabs.substack.com/p/coming-soon?r=hjr6d&amp;utm_campaign=post&amp;utm_medium=web&amp;utm_source=copy">link</a></p><p>Follow Stacking Slabs: | <a href="https://twitter.com/stackingslabs">Twitter </a>| <a href="https://www.instagram.com/stackingslabs">Instagram </a>| <a href="https://www.facebook.com/StackingSlabs/">Facebook</a> | <a href="https://vm.tiktok.com/cvNbNG/">Tiktok</a></p> <strong> <a href="https://www.patreon.com/c/StackingSlabs" rel="payment" title="★ Support this podcast on Patreon ★">★ Support this podcast on Patreon ★</a> </strong>