EP 63·Apr 3, 2026
Is the Hobby Recession Proof? Why the Hobby Keeps Growing When Other Investments Don’t
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Do you think if there's a recession, what happens to sports cards? The hobby is still growing 27% year over year, increase in hobby participation. So I don't think the hobby's going anywhere. We have been in a negative sentiment environment for like the last 18 months and the hobby has ignored every bit of it and grown. But a lot of cards that sold for a lot of money last year are selling for even more money this year. Stuff that sold for 3,000 in 2024 sold for 12,000 in March of this year or X in two years. Your 401k4X in two years? I don't think so. I wish it did. Welcome to the Collector Nation podcast. Here on the Collector Nation Network. Whether you're chasing grails or calling bluffs, we take you inside the hobby. Here are your hosts, Ryan Alford and Brian Luther. Hey, what's up, guys? We are back with Onnit Leonard from the team there, the digital marketing producer. What's up, Leonard? What's up, Ryan? How you doing? It was a great week of college basketball, as usual in these tournaments. Hey, man, huge week. A lot of fun. I was watching Clemson baseball. I was a little bit down, but I was actually studying my cards more and appreciating the cards even more. But, but the big story of the week, honestly is the basketball I'm holding today. And we'll get to it in a minute. Of course, one of the biggest endings and I don't know how long, the Yukon Huskies men taking down the Duke Blue Devils. What a weekend of basketball, man. Yeah, crazy stuff there. Unreal ending. I mean, that shot to win the game for Yukon with the scenario they were in, down by 1 point, 10 seconds. Duke has the ball to get his steel hit a 35 foot logo, three to win by one point. I mean, that's got to be up there with like Christian Laitner's buzzer beater, you know, is some of the best in NCAA tournament history. So. Yeah, and I mean, I think the scene too of the shot after where Hurley's walking around with half of his jacket hanging off the shoulder and he's just like swaggering. He got in the face of the ref, you know, like, I mean, it's just everything about that was such an iconic moment. That's why I love watching Yukon basketball on both sides because they're just fighters. I love watching. I mean, the women's, you know, the audit teams. I don't know what you guys did. I don't know who you paid off or they're just all the best. But they're. They're all crushing UConn. I mean, the average wins, I don't even know what they are. I can't count that high. The Gamecock women, ucla, Texas, all these teams still in it. It's been exciting as well. Yeah, it has. Ucla, I think they scared me a little bit against Duke. They did not look great. They haven't looked great all tournament. I talked about that last week. Yeah, but they just keep finding ways to get the job done, you know, and that's kind of, kind of what we talked about with UConn. They're like, there's a testament to the UCLA women. They just keep shipping away. No matter what has to be done, they all do their jobs. They get the job done. That's why they're, of course in the Final four. You got UConn on the other side. Both of those teams are in. We talked about it for weeks now that we think that that's probably going to be the matchup. Ucla, one loss all year. It did come to Texas. So playing Texas in the Final Four, if that's the case for ucla, maybe they get their revenge. Maybe Texas goes through. I like Texas a lot. Madison Booker is a very special player. She's awesome. Joyce Edwards at South Carolina, another special player that we've talked about. I think on the women's side, it's really awesome because I don't know about you, Ryan, but I feel like on the men's side it's definitely more team based, which I feel like in the past it's kind of been flip flopped like this year. On the men's side, I feel like it's very team based and there's nobody who is necessarily heads and tails above the rest of the crowd in terms of they're bigger than their team. But I feel like on the women's side, there are a lot of players that are that big. Sarah Strong, Az Fudd, Lauren Betts, Gabriela Hawkez, Angela Dugalik. Like Joyce Edwards, Madison Booker. There's just so many amazing women's basketball players that are coming through and some of the best guard play that we've seen on the women's side in a long time. 100%. But I'll tell you what, I did grab of our on it boxes here. I figured we'd do a little unboxing. This is the men Yukon team. Any commentary, Leonard, while I pop this one open? Yeah, let's see who we get. I mean, there's definitely some big players here. For Yukon, Solo ball. Terrace Ray Jr. Who was a monster in that game against Duke. You got Alex Caraban, too. He's been amazing this season. Played his last game for Yukon at home a couple weeks ago. Got inducted to the. The ring of honor already. Which crazy to think, like, a guy's still playing. He might play for a national championship, and he's already in the Ring of honor, so. Yep. Love the names in the Yukon men's product, so hopefully you can pull something big. Maybe we can see a nice little auto here, see what we get. This one feels lucky. I don't know why. Okay. I just tell myself those things. Yeah. I mean, you got to believe it, right? That's right. Yeah. Malachi Smith. Jacob Ross. Little Ball Wayne. There's Jaden Ross. I'm not gonna, like, do disjustice to his name. Uh. Oh, we got one flipped around here. All right, what do we got? Oh, oh, nice silhouette there. Nice. Is that the silhouette? And that's. Who's the player? I don't have my good eyes in. I can't see it from here. Eric Rube Rebay. Eric R I E B E. There we go. Okay. And, yeah, Eric Rebay plays a little bit off the bench. Silas. Oh, yeah, we'll take that. Jaylen Stewart. And Silas, again, a different variation. Cool. I really love the feel of this silhouette. Silhouette. Yeah. It's got that suede, for lack of a better word, y feel. Okay. Yeah, those are one of the. Those are one of the base inserts, but they're the shorter printed base inserts, so you don't find as many of those around. People are generally looking for silhouettes, so not. Not too shabby. Yeah. We got here. On the next pack, let's see something huge. See a banger. Alakai Smith. Couple very different variations of photography in action. There's the same Eric guy that we had. Silas. Hello. Oh, okay. Boom. Hey. Hey, Leonard, you know how to call him there? Out of one that 135 or 195. Bella's your eyes better than mine. Autograph. And the player's name there, Bella. Silas. There we go. Silas to Mary Junior. Yep. Silas to Mary junior. That's sweet, man. That. That is a cool refractor on that. It's got kind of like a shimmer. I don't even know how I describe it. How would we describe that refractor I'm seeing there? Yeah, we call it a shimmer auto. Perfect. Shimmer auto. Okay, There we go. Now we're getting the color on the thing. Yeah, very sweet. Hey, look at there, guys. Autographed right out of the box. Couple others here, look, they've very cool. I don't know if our camera's picking up the white there. Very fusion there. Clean look. Love it, man. Hey, I'm going to end on a. We'll end it there on a bang. We got the autograph right there. Only took two packs in. Still got more packs in the box. Telling you these are awesome. If you're a Yukon fan or you're watching this and you're going, hey, they're probably going to win, then you get out there and pick them up because those values are only going to increase. And it's a way to document the moment. That is an incredible final four for the Yukon Huskies men and women. Fun, man. Those are fun to open. Yeah, they're a blast. So we appreciate it. And if, you know, anybody from any of our on it schools ends up winning on the men's or women's side like we had with the Penn State wrestling box we talked about last week more than likely have championship boxes too. So kind of commemorating the whole season. So we got our fingers crossed that Michigan UConn win on the men's side and then any of those four number one seeds win on the women's side. And then we'll have a bunch of fun with these commemorative boxes too. Get out there and pick them up, guys. You can get them at Collector Station, you can find them online and you can find them at many of the retailers Walmart's mothers do carry it O n I t. We appreciate our partnership with them and go support these athletes and the college game with our good friends at on it. Thanks, Leonard. Really appreciate it, man. We'll see you next week. Thanks, Ryan. What's up, guys? Welcome to Collector Nation here on Good Friday. It's always Brian and Ryan here on a Friday. What's up, Brian? How you doing, Ryan? How's the weekend? Hey, the weekend was great. We're recording this early for Good Friday. We've got stuff to do, people to see, babies to kiss and Easter eggs to find. So we had to record a little early here in the week. Did I cover all the gamuts? Did I offend anyone or not? If anyone or possible Easter celebrations. Doing anything fun with the fam, you know. Yeah, this is an interesting year for Easter isn't offered. Yeah, you went there. So I'm gonna go. Good story. Not. It's a pretty quick story. I will be alone all weekend until Sunday at 2pm wow. That's kind of awesome. Literally, I have a Brian. How long has been since I've been alone? That long. You'll be all right. Call me. I was doing the math. Call me. Ten years. I will. I mean, I really could use some help. Maybe I'm. Let me be like, what do I do with all this time minutes anyway. Start a new project. Yeah, I mean my, you know, my two boys are with my ex this weekend. My STEPSON. We have two. We. We had two two year olds and a four year old that we brought together that are now 12, 14, 15, you know, 10 years ago. And they're at their away. And Nash, who's Nicole and I's only together. We have the his, hers and ours. He and Nicole are going to Legoland with her sister and her son. Oh, that's. We went with the older boys to Legoland like five or six years ago. Nash wasn't old enough to really experience that, so Nicole's taken. They're doing the, you know, sisters thing with their sons. I voted all in for yes. Y' all should go do that. And not because I want them to go away, but like, yeah, that's great. Perfect. I don't fit well on those rides, you know, I'm 65275. Like dude, big dudes don't belong at Legoland. And anyway, so I'm alone all weekend until like they come back early on Sunday. So we'll do our little Easter family thing. So probably good I'll hit church up, you know, on Sunday. So I should be prepared for things to all be changed in the studio. You. There could be things for sure. I will be running audio, video to all the TV so that when people are coming through, when we're recording, they can watch in here. Right now they can. They look over here and they know what's going on, but they can't. We don't have it playing through the monitor. So anyway, but that's my Easter plan. That's. It is a unique Easter weekend for me. What about you, Brian? I. I'm alone all week, which is great. So during the week I am totally solo, which is, you know, I work. Anyways, it doesn't really change much, but it does. Let me. Yeah. Brian's like, yeah, son of a son down at the office. Yeah. I'm like, what really changed? And then the weekend, the family comes back on Friday night and then we'll do an Easter family Easter brunch on Saturday, go to church Sunday, and then I'm heading out to the tops Industry conference on Monday morning. Oh, that'll be fun. So it's been an interesting week. In sports, you had on one hand march madness sweet 16 stuff. Then you had kick baseball in full swing. Pun intended. How are the White Sox kicking off the season? Oh, exactly like you thought they would. Oh, and three. Wow. I didn't pay attention. I didn't pay attention because my fighting A line A are going to the final four. Yes. Big week for the fighting A lion eye out of Illinois. Yes. Go Huskies. Ah, what a game. Yukon fella, you and I are gonna pull a wager on this one. I got five bucks for you. All right, well, five bucks, you're really going all in there. Okay. I can. I can. I'll give you 50. She got locked out of her apartment, so she had to pay 250 bucks for that. So five bucks is fine. It's more of, like, bragging. Yeah, I'm like 300 in the toilet from this weekend just on having to pay, I think for you gu. More like. All right. The other person has to wear the other person's hat or something. Like, you know, like. Or. Yeah, okay. That'd be more fun. For the show. The mascot head. I gotta wear, like, the. The mascot head. And she has to dress up as an Indian. Yeah. What is the fighting A lion eye. Is that. It was Indian. So surprised you guys haven't had that name removed yet. Yeah, there are. Well, we can't. There used to be a chief that danced. Oh, no more dance. I don't think he's dancing anymore. But, yeah, you know, it's a. It's a tribe. It's a tribe from central Illinois because Indians didn't do Indian dances. Yeah, that makes sense. I mean, I read some books. I'm pretty sure they did. Yeah. Just like we did, you know. Well, we've had some interesting statistics that we. We've been able to pull. So 40 cards have sold over $1 million since the beginning of 2025. Believable. And like, 40 doesn't even seem like that much. But when you think about probably half of those were, you know, five, six, $7 million, and the other half were over that. Like, it's. It's crazy. Five, two and a half by three and a half pieces of cardboard. That is crazy. And I. I'm curious because I. I like. It's only getting bigger. So I'm curious how much that number increases by the end of 2026 by square inches and weight. Are collectibles the most value, you know, are those 40 cards, the most valuable thing on earth by weight. 100. Yeah, yeah. The 3 ounces. Yeah, yeah. Unless it's diamond encrusted. Question. Do you think if there's a recession. Because there could be. Well, there will be again. What happens to sports cards? Are we insulated or do they go down the same as other assets or less? I think you've got some insulation from people and institutional money and other things that I don't think their sentence gonna hit every segment the same. So you got that going on. I think you have more stability than you have in the past because it's spread out across more sports, more people. I think a lot of people are motivated for them to not go down. And I always, I always like to bet on motivated people. I also think it depends like if you're talking about like high value cards, there's always going to be a demand for like a Honus Wagner or you know, any high value card. I think lower value cards might be impacted way more. Yeah, I agree. If you're a billionaire and now you're, you're not worth a billion, you're worth 800 million. Like you could still buy your 5 million dollar Honus. Like sorry, but like. Yeah, yeah. That 200 mil didn't like cash it in. No, no, no. You're, you're still living pretty much the same. Yeah. And if you may, if you've got 50 mil or 10 mil, like it changes, but it doesn't change that much. A mill does. A mill? Yeah. If you got one mil and your house isn't great, your house is going down. You know, you, you're worth 800. Yeah. And you don't. Or you, your house isn't paid for or something. Yeah. If your house isn't paid for. Yeah. But yeah, these are good. Good question. Good stat there below it is. Yeah. We also, I think, I do think, I mean bigger issues like we gotta get this gas under control. Like all like tell me about like let's not force ourselves into like. I think sometimes the news will try to talk us into a recession even though we're not really there. But you know, if there's no gas to be had, things get interesting. Yep. Can we all just get along? Brian, that's it. It's pretty simple put bombing each other. Yeah. But I don't think we're, we'll be, you know, the Hobby's still growing 20% or 27% year over year increase in hobby participation. So I don't, I don't think the hobby's Going anywhere. Even here's. I mean, here's what I'll say. All right, let me. This, I'll encapsulate this. This will make sense. I think we've been in a environment where no one has on, you know, like a 50% of the country at least hasn't liked the outcome of the presidential election from last year. And we've been in it, and the news is controlled primarily by that group. So we have been in a negative sentiment environment for like the last 18 months for, like, news. Would we. Would everyone agree with that statement? I would probably push it to 2016. Yeah. So, like, we've been trying to get talked into a recession and had negative sort of vibes for almost two years in the news. And the hobby has ignored every bit of it and grown. But nonetheless, a lot of cards that sold for a lot of money last year are selling for even more money this year. So, I mean, I'm looking at some of these numbers, like, literally, stuff that sold for 6,000 in December sold for 10,000 in March. Stuff that sold for 3,000 in 2024 sold for 12,000 in March of this year. So two years, is that 4x? Am I doing my math right? 3 times 4 is 12. Yep. 4x in two years. That's crazy. Did your 401k 4x in two years? I don't think so. I wish it did. Okay, I have some rapid fire questions for you both and for the audience, they don't know these questions yet. Who should answer first? Whoever. We'll give it to the passionate. We'll give it to Ryan first. Okay. A card or player. You think the hobby is mispricing? That can either be that they're priced too high or too low. Jaden Daniels, do you have a reason? I think he's injury prone and I think he's probably still higher than. I think he's got the talent to be worth more and he's showing the inner injury bug to be worth a lot less. I don't think he could play eight seasons in the NFL and not stay off that. So, I mean, that's the modern. And then honestly, any player that's in the hall of Fame, like, from like the last 20 years, I'd say they're undervalued because I. There's some cards that just don't make any sense, how undervalued they are. All right, Brian. I would go undervalue. I think Mike Trout, I think his price has dropped a lot recently. So I think that's. He's undervalued. And I mean overvalued. I mean, it's just. It's all these new guys. I mean, it's all the new guys who haven't really done that much that could get hurt. Like the high. It's a high volatility market, but also Jackson dart making, being like the highest valued card, you know, like being worth, I don't know, 20x. What a bo, Nick. So like this season or rookie, it's like, yeah, Drake May or like Jaden Daniels, like throw whoever, just name the guy. And then also undervalued, I think are like you said, especially the NBA Dream team Hall of Famers. I think they're undervalued. Yes. Yeah. Shaquille o', Neal, Scottie Pippen, I don't even know Barclays. Way underrated and undervalued. Yeah, a lot of those I have. John Stockton, rookie. It needs to go up. Needs to go up. What is a card that you'd sell immediately if you had it? You know, this is hard for me because I would sell anything to make that makes money. Okay, fair enough. Bad question for a card shop owner. Yeah, like, other than like a few Josh Allen and. And Trevor Lawrence cards that I have, like, I would sell anything for the right price. But if I know why you're asking it for a different reason. I'm trying to think of, like, I think any one of one Jackson Dart I'd sell right now. Okay. Brian. I would say the Pokemon Illustrator for 16.5 million if I had that. Yeah, absolutely. Especially if I bought it way less. I'm just, you know, rapid fire. Just whatever comes to my mind. What came to my mind immediately was the BAM cards. The. The player that. Well, that moment's coming. Gone. You needed to have bought and sold like, immediate, like that same day. The one 24 hour opportunity. I think. Yeah, that was just immediately what came to my head. Card that you would hold no matter what. Like, there's not a price. Well, I know that there's always a price, but theoretically no price that you would sell it for. Josh Allen, Prism Silver, PSA 10. Rookie pop is like 30, because they just made cards that year out of Prism and there's just no PSA 10s of it. And I wouldn't. And I. I'm gonna buy that cart this year because I think he's gonna be a Hall of Famer and win a Super bowl eventually. I would say Ohtani. I would say any Ohtani. I think he still has room to grow. Plus internationally, you know, he's, he has a market. So any low numbered rookie by him, I would hold on to it. I think Tom Brady cards are still underrated, even though they're not undervalued. Like I. In some ways, I actually think they're undervalued for what he really did and how, how good he was. He played so long. I think Tom Brady. Yeah, he got. It got diluted because he played so long. Yes. But high value Tom Brady cards, Safe bet. Yep. What's a card that you would never buy even if it like got really popular? Isaiah Thomas rookie cards. Do you have a reason? Because he was kind of the foil of like the, the Bulls trying to get over the hump when I was a kid. And the bad boys, I just really had a disdain for the Detroit Pistons. And when Chicago finally got rid of them, we got Pippen and like KU coach and freaking. I mean, of all people, what's his name? Can you think of it? Craig Hodges. I mean, like, dude, I hated the Pistons with every ounce of my being. Like Bill Lambert cards, Adrian Dantley, all those good John Sally, they can all never go up and I never want any of them. Brian, that's a true Chicagoan. I like that. But I would say mine are, mine is Rogers, Aaron Rogers cards and Jordan love cards. I don't care. I'll never own them. I don't want them. If that, if I get them, I'm selling them. Okay, last question. If you had $5,000 and zero collection, zero card collection, and you wanted to get into the hobby as an investor, what would you start with? Pete Rose rookie card, Probably. I don't. I think that's under five, like a highest PSA grade. I get Pete Rose, Willie Mays, like first five year, something at a high grade and then like whatever. My favorite players rookie card is. Okay, mine is any Jordan rookie, whatever that is. Maybe it's a 4, 5. Whatever it is, that's what I would get. Or Wayne Gretzky. I, I just thought of this do. I don't know if this trend ever hit y', all, but there was a trend for a while where people were like trading a bobby pin until I get a house. And they like just trade up and up and up and up. And it, you know, it takes a while but like they eventually would get like a cheap house that's like foreclosing or whatnot. I'm curious if you started out with like a base card, how long it would take you to like trade up to like a really good card. And so what year the base card is. If it's modern. No, no, you. But you got to start with something that's like valued as a bobby pin. Like a piece of junk. And you just trade up and up and up and up and see how long it would take and where you're living. Where are you living in the meantime? Yeah, just. It's for the content. Yeah. A long time. Give me 30 days if I can do a card. If there's a good card show, five days a week, I'm somewhere where I'm guaranteed. I know that's tough ask. But if there's five day a week card show, give me 30 days. Okay, I can. Because you're gonna get sympathy flips at first. Somebody's gonna give you a dollar or something that's worth a nickel. There you go. I'll give you a dollar, you know, and then game on from there. I mean, you give me a card show. If I had nothing to do at a card show but go flip through some bins and make some deals on the floor and had no other op. You know, no kids that I'm watching, making sure some creepers not doing something or like taking advantage of them in a deal. And no show and no Brian to have a beer with and have fun with. You know, like, I was just focused. How can you make some deals happen? I think somebody. I know it's probably not us, but I think somebody should do it because I'd be curious. Well, it's got to be someone who lives in. Not in Chicago or New York or la. Like we have different levels of what houses cost to get into. Like. Well, no, you don't have to get to a house. But just like that was just an example. It could just be like, start at a base card, try to get to like in a thousand dollar card. If I do, I have a laptop. Yeah, okay. Yeah, that. Two weeks. Maybe we'll make a bet about it. It would take a lot. Look, I could. Yeah, I could scrap on the Internet and between Facebook market, if I have the Internet and laptop and card shows available to me. Well, you also could post it for content. So you have the whole. Literally the whole Internet. Yeah. So sounds like a challenge. I guess. Yeah, I think I could. I'd be in that contest. I don't know if I want to do it. Like better things to do. Yeah. And like, I mean, I can. I will work that hard, but I don't want to necessarily work that hard. Yeah. Like on that you'll work like, you know, like I get you work 500 hours in a week, in a. In a month. Just 900 bucks. I know. I mean, you can make it happen, but man, it's tough. And that you could get some snowball stuff. I've watched enough YouTube videos of my kid that my kids watch of these guys that supposedly do similar things. Hey, you never know, you know, go to these foreign countries and they're flipping and doing things like. And I mean, some of it looks made up, but I don't know. I got some. I got some decent pointers. You find some. Some good gems on Facebook Marketplace? Oh, yeah. I like. It's. I could like a living off of Facebook more. I am very good at Facebook Marketplace, even though I hate it. I hate it and love it. But I can. I find the deals on there. Let me just say that. And I go sniff it out. Yeah. You. You didn't tell Brian about our goal post we got in our corner now. Exactly. That thing is this awesome. We got a freaking field gold in the building. Was that your new project this weekend? Absolutely not. That thing's already turned. That thing's turnkey in the door in the window. It's like a. It's like bud light. It's probably like 1/10 the size of one, but it's pretty awesome. That's awesome. We got some competitions still like 8ft tall. Yep. We'll have to show that. Maybe. Maybe point your camera over there or something. You can't really see with. No, you can. Yeah. But we also did from the grand opening, we had a live shoe painter. Oh, yeah. Come and paint some really, really cool shoes. And I think this is a good closer here. Oh, yay. But Ryan got Josh Allen Jordans and we're gonna do an unboxing. All right. I haven't seen. I have not seen these. I saw them getting painted. I have not seen them in person. So this is done by a local Greenville girl. Her Instagram's AP customs. Oh, she's. Look at that. Oh, she even branded her box. We got like a stamp on the inside that's a tear off my. That's pretty cool. See that? Yeah. Okay. Yeah. So she's an architect that does this kind of as like a little side gig. We have cards that. That were here on top that had game worn Josh Allen patches in them that are now gone that she gled into. And. Those are sweet. 17. We have the patch. One patch here built into the blue that you can see game worn. We have auto on the shoe pulled from. And then we have the number 17 built into the side and this side. Oh, they look so cool. Got some splash. What's this called? Splatter paint. She pulled that from one of the. His signatures on the card. We should get his. We should have him sign him. Yeah, we can and we. You know anybody that knows him? I do. Oh, man. Patch here. Game worn. Got the Buffalo behind the Nike swoosh and 17 on the Shooto. Yes. Custom. One of a kind. Never made before, never made again. Game worn. Patches affixed. Josh Allen Jordan ones. Custom for yours truly. And if you're watching on YouTube, I need Chicago Bears. Yeah, we can make that happen. We can make that happen. She's awesome, dude. We'll get an air locker for him. These were. These were solid white. So 100 white. All there was. No. She painted the red, the blue, everything. Yeah, it was really cool. Well done. These will go in. I have these displays. Brian will. We'll show this next week where it sits in there and it levitates and turns. There's. There's literally no, like, space below it. So both of them will be showing and levitating. Yeah. Whoever listens this on radio is really missing out because they're awesome. Yeah, you gotta watch the YouTube to get these custom to see the custom. Yeah, they're. They're awesome. And Alexis, if you're listening to this, you did a great job. And they. Fabulous. Yeah. Came out better than could have ever expected. Yep. Last thing from the grand opening. Oh, yeah. This is the mint case with the Caleb Williams. This is Mike Baker graded and on the blockchain. Officially engraved on the side. We've got nine. It was graded 9.5 by Mike Baker. Authenticated. Mike Baker was the lead grader. PSA now does Mike Baker authenticated Kayla Williams color blast 2024 rookie in this hefty, like 7lb glass and adamanium. I made that second part up, but it's definitely glass case. Yeah, we there. So Brian Purup makes these cases with the mint and he. He was on the show and came to the grand opening and hand delivered it to Ryan. It was pretty awesome. First ever one hand delivered and this video probably doesn't even do justice. You really need to be watching. If you're listening today, go check out the YouTuber, go check out the collector nation app. Watch the whole thing. You'd see how pretty Brian is in real life and see how good looking this card is. Pretty cool, right, Brian? I love it, man. You got some good stuff. Have you seen these things? Did you. Have you seen these Cases I have, they're amazing. Yeah, they have some really add. I mean, you know, I think there's, you know, a long way to go for the hobby. Like, there's been like. Okay, how can we display these things? More interesting and more, I don't know. Custom and luxury is not the word I'm looking for. But, like, high end. Yeah, high end. Substantial. Like putting a 1.5 million dollar card in a. Yeah, that belongs in that case. Yeah. Yeah. This is like five grand, you know, but not, you know, but not 1.5 million. And it's in one, so the least thing you can do. Yeah. And I did get one other card I wanted to show. I've been waiting on this one. This is Trevor Lawrence, rookie, downtown, low pop. There's like 20 of them. PSA 10, my boy. That one's pretty even from like, here. I can see the. The refractor on it. Yeah, that one's really nice. Yeah, that's cool. Oh, yeah. Any final words, Brian? No. Happy Easter to everybody, and we will see you on the flip side. Yeah. We appreciate everybody for listening. We know you have options. Light episode today, just talking news, what's happening in the hobby Perspective showing off some of our goodies. And of course, you know, here in Brian breaking it down, everything that's happening up there in Chi Town. We always appreciate him. And Lud X L U D E X. Go to the app store, download the app. Thank me later. Best scanning tool in the hobby and for digital collection management, ebay selling all of the above. I've been using it all weekend, so let me tell you. Go get it. Go check it out. You'll love it. We love you. We appreciate you. We appreciate Bella always for being the producer with the mostest I try. We'll see everybody next time on Collector Nation. Thanks for tuning in to the show. Be sure to follow us on your go to podcast platform and catch the full video episode over on YouTube. Visit us at collectornation. Com and follow Ryan on Instagram at Ryan Alford. Now get out there and collect yours.
Episode summary
In this episode of Collector Nation, Ryan Alford and Brian Ludden break down what’s really happening in the hobby right now—from record-breaking card sales to the surprising resilience of the collectibles market. With over 40 cards already selling for $1M+ this year alone, the question isn’t if the hobby is growing—it’s how fast.
Joined by Executive Producer Bella Shafer, the conversation expands beyond the numbers into real-time perspective—blending shop-level insights, collector behavior, and what’s actually driving momentum across the hobby today.
The group dives into whether the trading card market is truly insulated from a potential recession, why high-end cards continue to outperform, and how passion-driven collectors are shaping long-term value. They also unpack grading trends, undervalued players, and the evolving role of breaking in today’s market.
From Collector Station demand to rapid-fire takes on what to buy, sell, and hold, this episode delivers a full snapshot of where the hobby stands—and where it’s heading next.
🎯 Topics Covered
40+ trading cards selling for over $1M in 2025
Is the hobby recession-proof or just resilient?
Why high-end cards outperform during market uncertainty
Growth in hobby participation and what’s driving it
PSA vs other grading companies and market share shifts
Undervalued vs overhyped players in today’s market
The role of breaking, flipping, and long-term collecting
Insights from Collector Station and live customer demand
Rapid-fire: what to buy, sell, and hold right now
Sponsors
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🤝 Connect with Host & Guests
Ryan Alford
Instagram: https://www.instagram.com/ryanalford
Website: https://ryanisright.com
Download Collector Nation App on IOS and Android
Brian Ludden (Ludex)
Website: https://www.ludex.com
LinkedIn: https://www.linkedin.com/in/brianludden
Download Ludex on IOS and Android
Bella Shafer
Instagram: https://www.instagram.com/isabellashafer
Producer, Collector Nation