Aug 21, 2026
The Hobby’s New Trajectory + How Big Is This Market Really? + Are We Underestimating Its Size?
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Availability varies. See app for details. This message is brought to you by Apple Card Shave ice by the beach, a trip to the state fair and a throwback flick at the local drive in. They're more than just items to check off the summer Beckett list. There are also opportunities to earn 2% daily cash back when you use your Apple Card with Apple Pay. Apply for Apple Card now and use in minutes with Apple Pay subject to credit approval. Apple Card is issued by Goldman Sachs Bank USA Salt Lake City Branch terms and more at apple card.com Michael Jordan Sports cards is a lifestyle Sports cards and we live now Jeremy Lee in the building and every guess that you ever needed Sports cards after hours keep the hobby heated Updates Hobby talk like you never seen it Sports cards live and I could ever beat it Sports cards is a lifestyle Sports cards and we live now. Welcome to another episode of Sports Cards Live with your host, Jeremy Lee. You're a hockey collector, so like why don't you put it into context? Maybe you already did, but like kind of did. It's it's shot. It is shocking. But Yu-Gi-Oh it it is. But it's a sign of where the hobby is at and I think I just want to take the conversation that way for a minute. For a couple minutes maybe for the five of us and the chat as well. You know the it feels like the hobby in the past few months has entered a whole new sort of trajectory because we've seen for so ever since Fanatics purchased tops we've had we've been on this this Wild ride leading up to the taking over of the NBA license last year and now the football license a few months ago. And the anticipation of, and the talk about Fanatics having an impact on the hobby, of growing the hobby. And I know that comes with pros and cons, depending on how you hobby and, and what price point you shop at, right? Are you price, are you priced out now and all that, but it feels like the hobby and we call it the hobby. And we've talked about this recently. You know, the hobby is just one segment of the overall ecosystem. The hobby is not the, is not the ecosystem and not to me, trading cards. The ecosystem is the trading card ecosystem. The industry lives in it. The hobby lives in it and, and everything else. It feels like the ecosystem, the trading card ecosystem is on this new trajectory as of late. And not just financially, although that's there and that is ubiquitous with what I'm saying. But this trajectory has to do with how mainstream it is becoming. It was mainstream in the early 90s. The hobby was mainstream in that junk wax era. Everybody was collecting. And now we're at a point where guys, no word of a lie. Three hours, not even two. It was about two hours before this show went live today. I, I walked with my son over about a block and a half away because there was a lemonade stand and he wanted to go buy a cup of lemonade from the kids doing the lemonade stand. Get to the lemonade stand and the kids are, these two boys, they're in there, they're probably 10 or 12 years old and they got a cup with some good money in it, you know, like probably 60 bucks or something from a lemonade stand. And I'm like, Yu-Gi-Oh what are you guys going to do with it? Buy a hobby box. That was the answer. Buy a hobby box. Incred like I don't know. But that's, that's what's going on right now. These were kids, these were kids and that's what they're going to do with their, with their lemonade stand money. To me, that was a bit of a signal, bit of a signal that the hobby is starting to permeate. I mean, it's not like kids never collected before, but it's starting to permeate so much of, of, of of society, so much more of society than it did even six months ago, I think. And the root cause is everything. There's no one root cause. I don't think the whole. The root cause is everything that's going on and all the attention, all the Social. It's social media. It's, it's the celebrities involved. It's Fanatics having access to the celebrities. It's crypto billionaires coming in and buying celebrity rookie cards for $1.3 million. It's, it's the, it's all, it's all the YouTube and all the Instagram. It's, it's, it's, it's everything that's going on. And it's also the fact that the athletes are now out there and they are becoming more mainstream than they ever were even before. They've always been looked up to and heroes to people, but they're even bigger out there now than they've ever been. They are becoming, you know, godly in some ways, which is crazy to say, but it's just what's going on in the world. So I, I'm sensing, like I said, just come back full circle that I'm sensing. I'm feeling like the hobbies on this new trajectory we've for since the pen, since the early pandemic days. We've talked about the innings. It's been a famous conversation on the crossover going back to early, early Chris Hoge crossover content with Josh and Christina. But I don't know, guys. I, I don't, I don't know where the hobby's going, but it doesn't seem to be going anywhere. So I don't even know what I'm getting at here. I'm just sharing my, my what I'm sensing which is just this massive growth. So if you go back to what, what Fanatics or Michael Rubin I believe said we're gonna 10x the hobby or we want to 10x the hobby. I think they've done it. I don't know what the measure is, but in, in some way or ways, I think they have 10x the hobby already and I think they're just getting started. I think the hobby is just getting started. So what inner. What inning are we in? Inning zero. Like we are. There are no innings. This is a. We are in the same inning that Major League Baseball is in. We are in one of an unending amount of innings. There will be more games played after this nine inning game is over. And after those games are played, there will be a fresh season that's going to start again next year and the year after and the year after. Joshua, Major League Baseball is going to be on strike next year. So just, you know. Yu-Gi-Oh I mean, but they will. But you know what? And that's a great comment because with that the Hobby will see cycles. It will see cycles, right? But Major League Baseball will be back just like it was the last time they struck. And it'll, it'll keep going. It's never going to end. It might take a break, that's just a break, but Major League Baseball is not going to end until humanity ends, really. Or there's a new sport that makes baseball look silly, which I don't know if that's ever going to happen. So it's, it's really, I don't know, guys, it's the inning talk. Let's just get some responses going around the horn here. Let's start with you Hoage. Great rant. I, I, I don't want to dampen things too much, but I, I think a, the metric that I would look at is that I think they've Fanatics has played a role so, so have many other hobby companies in expanding the total scope of the hobby by two to three times. I think since taking over, which is, which is still enormous, it's still very good. But I don't think we're anywhere near 10x yet, which you can take as skepticism or pes, pessimism on my behalf, or you can take that very optimistically and say, man, imagine when they do 10 exit, what it'll be like. I think we're at 2 to 3x right now and I'm just using industry volume metrics for the secondary market. So that's where I'm coming from on that. Right now we're seeing, you know, monthly sales levels at 700 million or so for on card letters, industry tab and not so long. In the recent past, those numbers were 250 million. 200 million exactly. So I, I would love, I, I love, I'd confidently say 2 to 3x is good. I like your inning. I like your dismissal of the innings metaphor because quite frankly, it never did make sense to begin with. Like the innings thing presumes that this is a terminal process that ends eventually and cyclical is, is the much better metaphor. So I'm with you on that too, Jeremy. And then I'll pass the mic a great rant. You know, I love the spirited rant and I love when we give ourselves permission to be optimistic and enjoy where we've, where we've landed. And I appreciate you kind of bringing me back to center there on the 10x thing. It feels like it, though. It feels like there's when I'm at a card show, maybe it doesn't feel like 10x, maybe it feels somewhere in between, but they're well on. They along, like you also aptly said, they, along with other companies in the space, have done a good job of growing the pie. That is happening, whether we like it as collectors or not. It is. It is happening. I bring up the industry tab here, and we can see July is showing 695 million. So is June 695. And then it goes down from there back into all the way back to, you know, September of 2024, we were at 200 million. So we go from two to seven. That's a three and a half multiplier. Just on these platforms here, it's only Heritage Fanatics. Alt Goldin sorry, ebay Fanatics. All Goldin and Heritage. Chris, is it true that these five numbers add up to the number up here? They don't, but those are the top five. So they're the vast. They're the vast, vast majority. But there's somewhere around 20 marketplace places, you know. Okay, those are top five. So the other thing I want to mention, and this is, this is almost like kind of actually before I. Because it's almost changing the topic a little bit, redirecting it. Before I do that, I want to go around the horn again and just ask you guys, are you again, doesn't matter that what the X is, but are you feeling like. I am. That the hobby is entering a new trajectory this year in 2026? I'm feeling that. I'm sensing it. Chris, you're nodding in agreement. Is that fair to say? I do agree. Okay. How about you, Josh? Are you sensing it from your perspective? Yu-Gi-Oh for sure. Joe. Yes. And I mean, coming out of the national especially might. Well, if you especially maybe not for Joe, who hadn't been to the national before, but if you had been to the national before, you see it almost firsthand. David. Yes, I'm very optimistic. But I also, I'm, I'm bracing myself at the same time, and I think that that's healthy. You know, I kind of think of this as, like, stocks, right. When. When stocks are just at a crazy high. Every housewife at the beauty parlor is talking about stocks, right. And that they're all Genesis and like, you know, like, oh, the pick that I ended up choosing and like when stocks are down or tumbling and. Right. Those same people are out of the market completely. And I just. We've been at a high for such a long period that I would love to see how it's going to look when there is a dip, when there is another washout. Like there was After Covid, with this new high level that we're at. And that's not saying that we're going to lose everybody, but I just think that. I think that we're definitely not going to go. We're not going to lose as many people that we gained. But that's the only thing that I really want to see. I think it's very easy for everyone to seem like Genesis right now with the way that the hobby is. Yu-Gi-Oh I think it's important to be conservatively, maybe, maybe just to be cautiously optimistic, but I'm not even my, my setting. Framing this for the discussion has, is nothing to do with like, are we about. Is the market about to crash, really? I mean, it might. Because I am saying I'm sensing a new, a different trajectory that feels different from the past. That's. That's kind of what I'm saying. I could def. Un. Listen, I mean, if. I don't know what, what it would take for this to slow down. But it's going to slow down. It has to plateau at some point. And plateaus are scary because things can go in one of two directions from the plateau. Right. And oftentimes you're going to see a bit of a. Bit of a push, a pushback, a retraction in levels. So I hear what you're saying. Fair comments. Absolutely. So the other. Go ahead, Joe. You mentioned ecosystems, and I think that's an interesting term. And you know, the lemonade stand anecdote is also compelling. One way to look at it is like, how are these. I think there's more than one ecosystem. I think there's a few different ecosystems and how they're interacting with each other. I think it's fair to say that both as individual collectors and as an overall industry, we've gotten smarter. I think we've learned some lessons. I remember saying this in the COVID run up. Exactly. Well, it's possible, but like, you know, iron, sharp and iron and. And maybe, maybe not, but maybe the different ecosystems from, you know, wax. You know, I, I like the national was a, A perfect representation because there were whole different sectors having their own experiences, like completely. But they were all proximate to each other. And there was probably exchanges or, you know, capital moving forward in different ways through those markets. We've, we've discussed efficiency, like from a kind of like individual card, but, you know, like market efficiency. But I'm. I'm wondering if, you know, we've gotten more efficient in how these different areas or the, the different ecosystems are Interacting with each other. Well, I just push back because I think you're talking about segments in the same ecosystem. I think the eco, like to me it's one ecosystem, but it has several segments that all interact with and, and, and towards and amongst each other. That and, and it. Maybe the word isn't right, but it is right for what I'm thinking, which is the umbrella of it all, not the industry. Because some people say I just collect. I don't care about the industry. So you're, you're the hobby. There's the industry, there's the card shows, there's the flippers, there's the, there's the supply companies, there's the. All the ancillary businesses. It all falls under something which I'm choosing to call an ecosystem. So they're all in one single ecosystem, which I'm calling the trading card ecosystem. So. But they all, all the different segments function within that same. Again I'm using the term ecosystem. Maybe for you that wasn't the right word, but maybe, I don't know, umbrella might be the better word. But it's all one big. I don't know, something. Maybe the response I'm having is because, like I don't break wax anymore. I don't go on. They're still part of the ecosystem. Right. But maybe they are. Maybe they are. But like they don't feel part of my ecosystem. They feel very discreet in some other like other things that other people are doing that Right. Just like, just like fish in the ocean are part of the Earth's ecosystem, but they have no idea that there's monkeys in the jungle. Right. Same sort of thing. They all work together. You lose one species, the whole world can go kaput. Right. Sort of thing. And you don't buy cards without a break, without breaking. There's no, you can't buy, you can't buy your stuff, the cars being broken. You know what I mean? So my point is kind of like that, like maybe there's been some efficiency in those ecosystems, like interacting with each other. But you know, I'm just spitballing. I'm not. It's just semantics. What I'm calling the various segments or sections or parts or you know. Yu-Gi-Oh Within the overall trading. And I've noticed, I'm not saying sports card because I'm considering the ecosystem to also include TCG and non sport and maybe even memorabilia and tickets and magazines because we do share real estate within the card shows. We do the, the grading companies grade all these things or mo or some or, you know, various combinations of them. So the whole ecosystem is growing right now. And will it continue to grow? I think it's going to continue to grow for a while because I think there's still a lot of people who haven't yet discovered it that are going to. I'm not talking about the values of our cards. I'm not talking about. That's not what I'm getting at here. It's not about will. Will the will, you know, wax continue to get more expensive? Will singles continue to get more expensive? Will it cost more to hobby? That might be a consequence of it. I. My original setup was really just about. It feels like the hobby is reaching corners of society it hasn't reached since the early 90s. And is. It will be different this time than back then? Not completely different, but there will be differences. We now have. We are smarter than we were in that We've experienced the 90s. We've experienced the dry spell of the early 2000 teens. We've experienced the COVID run up and put and pullback. We've experienced all these things. So will we be a bit smarter this time? Because until the wax. The junk wax era, sports cards were. It was really one sort of era. You know, it was just. They were premiums. Sell. Sell tobacco, sell candy, sell chewing gum. And then eventually, you know, when Cyberger and they started really, I think pushing the collecting of sets, it was kind of one very simple evolution from the early 1900s until really the mid-80s when we experienced the, the price guide era and, and the, the evolution of Upper Deck coming out with holograms and security. Why did trading cards need security? Holograms before they weren't even the main product. So it just, it's just something feels new and different. Even Fanatics with Fanatics fest, you know, like they are reaching more people. And I don't, I don't even care that it's Fanatics. It's the hobby. The, the industry, the ecosystem is sucking. More people are coming under this umbrella, you know, and more and more people all the time. So. Okay, I'm gonna, I'll end my, my thoughts on that there because I feel like I'm starting to go in circles. But it's just fun to talk and think about. I enjoy the conver. I enjoy the conversation. I'm just having it with myself right now. Anyone want to respond at all? Josh Adams, please. All right, so the good thing about this hobby is and you can pick and choose what you want to pay attention to, right? I'm like the king of that. I just kind of have my own bubble. I literally do not pay attention to things I don't care about. And that's kind of how I do it. Because for me, this is like I put on my hobby hat, right? Like my collector's hat. I love doing this as an escape from my everyday life. It's soothing, it's relaxing, and I find it enjoyable and peaceful and calming. If I start getting involved into whether some billionaire Michael Rubin is 10xing a hobby, I'm going to get worked up and annoyed. So I don't worry about that. I just worry about going to shows, finding cards, enjoying my collection and having a good time. Like I always think of this quote, you ever see the movie A Dinner with Andre? My Dinner with Andre. It's a great movie from the 70s. one-of-one there's a part where he says, when I was younger, I was an aristocrat. I rode in taxis. I thought about art and music and read books Propel fitness water with Gatorade electrolytes, zero sugar and vitamins Propel hydrates body better than water to help you get the most out of your workout and get back to your best self. What propels you Propel with Gatorade electrolytes? You know those tiny back to school emergencies that somehow become your problem. That's why I love Uber Eats. You can order school supplies, snacks and lunchbox essentials for $5 or less. So when your kid casually drops I don't like peanut butter anymore or I need five green highlighters for a project due tomorrow, Uber Eats has you covered. Get everything you need for Back to School today from your favorite brands like Aldi and Staples on Uber Eats. Order now ends 97. $5 or less before taxes and fees. Select items only. Availability varies. See app for details. This message is brought to you by Apple Card. Shave ice by the beach, a trip to the state fair and a throwback flick at the local drive in. They're more than just items to check off the summer Beckett list. There are also opportunities to earn 2% daily cash back when you use your Apple Card with Apple Pay. Apply for Apple Card now and use in minutes with Apple Pay. Subject to credit approval. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City branch terms and more at applecard.com Chevy is called the heartbeat of America for a reason. With SUVs made to move with your rhythm, the versatile Equinox tackles your entire day. The spacious Traverse fits your crew and your whole weekend, and tracks bring style with value. You can Count on all infused with tech that has your back. So your drive always hits the right chord. Chevrolet together. Let's drive. Now I'm an adult. All I do is think about his money. So I kind of think about that all the time. Like, you know, I just enjoy the cards as it's fun and it's a hobby for me putting on my hobby hat and that's so I tend not to like worry about the other stuff. I love it. I mean, listen you. Yu-Gi-Oh Matt, that's such. You're spitting facts, Josh, because, you know, we talked earlier with. With Chris's Romo collector topic about curating your collection and how you can enjoy it. You can curate your hobby experience as well. You don't need to pay attention to any of these things. But if you're a regular panelist on Sports Cards Live, Josh Adams, you can be part conversation sometimes. So you. You're gonna be forced to. But then you can sit there and just, you know, you don't have to partake, which is totally cool too. I. I do some preliminary research. So I have to admit that reluctantly but because I love you, Jeremy and love doing the show so I listen some reluctantly research. I'm not. Listen. I. I'm genuinely. I'm genuinely like admire your approach. You know, you. That's the thing. We can all do this however we want to, don't I. There's lots I don't pay attention to in the hobby too. And it's. It's because I don't care or it doesn't help me be productive. I like to be productive. I want. I want to be inspired and I want to be encouraged and I want to, you know, I don't want the opposite is no good for me does not help me fulfill my life dreams. So it's easy block turn off unfollow. It's so easy to do these things and to curate your experience. You one-of-one it to yourself. We only get one shot at this life. So we think and so, you know, don't waste it. You know, make it as good as you can for yourself. Be kind to people. Be as inclusive as you can be with people. Enjoy the hobby. Spread some positive. You know, treat others as you want to be treated. All that thing like be kind to people. They'll likely be kind back to you. Not everybody agrees with that, but that's. That's a good way to be. So I'm with you, Josh. And that's the. We. We're talking about this ecosystem, this umbrella, the overall trading card world. Maybe world is a better word, Joe. The overall world and everything that's within it. You don't have to be privy to all of it. Anyone have any comments, Joe, David or Chris on. On the topic? No. The other thing I wanted to talk about then before what I was mentioning was when we look at this chart on card ladder, it's a great chart and I think it. I think it is highly indicative of where the market is at. But it omits, not on purpose, huge amounts of money moving in our hobby. Monstrous like this. 700 million. This is what I've been. I've been thinking about this for a couple years now based on this industry tab. What. What percentage does this number? $695 million in July. What percentage of that. What percentage of the total market does this represent? Because this does not include LCS revenue. It does not include card show transactions. It does not include Com C. It does not include private transactions on social media. It does not include live selling transactions on Whatnot. I don't think it includes Fanatics live private selling. I don't think it includes ebay live. It doesn't include also things like all the revenue that is generated by the. Now this isn't as interesting, but it does include supplies. What are we spending on supplies? What are we spending on card ladder subscriptions? What are we spending on grading? Grading. What are we spending on grading? That number is actually not too hard to find with gem rate. You can average the cost of grading times 3 million cards a month and add that in there. But right there, right there. What is it? 3 million cards a month. This might double the number. I'm pulling out my calculator right now. Okay, say two and a half million cards a month. I think that's low times an average of what? $30, $75 million on top of. That's just grading. LCS's card shows, private transactions, live selling, other marketplaces the card ladder has not yet teamed up with. Hopefully they will, I'm sure you know, so I posed the question, this is just for fun. What percentage of the total market is the card ladder industry tab. Which I mean, this is. We should be grateful we have this number because if we have the card ladder number, which we do, and we can estimate what percentage it is of the global, the overall. Now we understand what this whole. Oh, we're also not counting the various levels of retail. Top sells to distributors or directly distributed sell to retail. Retail sells to customers. We're. We're not counting retail in this. We're not counting Retail, Walmart, Target, wherever else you buy cards. So I think I'll start with you Chris, because I have to thank you first of all. Yes or no question. Well, have you thought of this and do you have any thoughts on what the overall picture, financial picture looks like monthly wise? I have no reason to come up with a precise, formal, well researched answer to this question. But I do like to think about it and it's fun and so this is just going to be guesswork on my behalf. But I don't know, I think, you know, I think there could be a case of that card letter when we're talking about total industry revenue. I think that number might be 10 to 30% somewhere in that range of the, of the total industry. Because you know, you, you mentioned many great ones, you didn't mention breaking, you know, how many live selling, which I meant selling how many tens or hundreds of millions are spent on that. If we group in the digital repacks, you know, I just think that number's 10 to 30%, maybe, maybe more. But you know, and so if that's the case, like if we're trying, if we're really like want to ride the bull right now, you know, let's say it's like 20% or something. So you can five times 700 million. So you're talking about 3.5 billion per month times 12. You know, you're, you could project this industry is, it's just sounds fantastical to say, but 30, 40, 50 billion annually if it sustains at the rate it's at right now, that makes it larger than the NBA, not just a team that makes it larger than the industry of the National Basketball Association. It makes it larger than the ML. I think it makes it larger than the NFL, even all revenue that those professional leagues generate. I, I, I do think that we all, and I think it's, I think it's good. I, I, I do, I get a little nervous putting a spotlight on it honestly, because I, you do start to worry that the vultures and the sharks start circling when they understand numbers like this. But you look at that and you, you just say it's, it's, we are so fortunate to be a part of something like that, I think. And especially the, if those in the audience and on the stage who have been doing it for 5, 10, 20, 30, 40 plus years to have seen that, to have had the good fortune and maybe or the good vision to have saw from early on that this is a sustainable and, and, and could become such a great big hobby to enjoy with many more people, not a much larger scale, and to believe in it and to see it through or even if you just do it because you just enjoy it and you maybe even resent or don' like this development. In any event, it's, it's miraculous. I, I think it actually doesn't get anywhere near the plaudits that it should get because it's so unusual. It's such a unicorn of an industry. But I think it doesn't because we're really not here for that. Very few of us are here for that. The business is fascinating. We have some great content creators who cover the business, but the vast majority of us aren't here for the business. We're not. We're here to escape business. To Josh's point, we're here to escape industry. We're here to escape numbers on screens and spreadsheets. And we're here to have a good time, to enjoy good company, to collect cards, to think and challenge ourselves and have fun doing it. And to Joe's point earlier, but just because it makes our lives better, because I could be sitting in a meeting and I'll be upset or stressed or bored and then I can just think about a card deal I'm working on or a card that I own and it really levels everything up. Yu-Gi-Oh Yu-Gi-Oh you're right. We are, we are not all here for that, but we do talk about it at times and I think what you want to respond to one thing you said the vultures are already circling, are they not? I mean these numbers are not. It's, it's not a secret. Hey, the vultures are reading card ladders industry tab and they are smart enough to know that it is a percentage of the overall. You said 10 to 30. You said 21 point. The dude here says 20. I lean towards that number too. I just ran a quick back of the napkin sort of calculate calculation. LCS's are there 5, 000 LCS's. Are they doing 2 1/2 million a year in revenue each on average? I mean, I heard, we just heard, I think it was Mike Mahan said that the London store that they opened did like 25 million or something. Some big number that they were way more. Five times what they were expecting or something like that. The back of the math I ran was, was 5,000 stores at 25 million a year. Divide that by, by divide that. Hold on. It's not. I did 5,000 stores by 2.5 million a year in revenue and then divide that by 12 months. I get 1 billion a month. 1 billion just at the LCS level. I don't know if those numbers are good or bad, but there's a billion. So we're at 700 million on the card ladder industry tab at a billion for that. You got it. What are we adding for every. one-of-one it doesn't matter. We one-of-one get into the detail but it just shows that, you know, we get very impressed. The 700. Heck, we were impressed. I remember Chris, when you know, card Ladder index hit 422. I'm looking at it now, I'll show you guys too. But like even when we were hitting the 300 millions, it's like, Yu-Gi-Oh we're back, we're, we're back to 300. If I can, can I make this even, can I go to all time here for a second? So you look at this in the, in the COVID run up 112 million. Now there were less, less platforms represented here so these numbers are somewhat skewed. But look at, look what's going on here guys. 2025 to 2026. It's absolutely mind boggling too. Like it's just crazy. So one-of-one just talking about the industry, the, the ecosystem, the overall level of financial activity that does is a part of our hobby. Each of our hobby is impacted by this one way or another. And it's as, as Yankees fan says here, it's a boatload of money. It's quite as simple as that. It's a boatload of money. So. All right, anything we can wrap this up unless there's any other topics or comments. Josh, you're just chilling, just patting yourself good. Joe, Chris or David, any, any comments? David, you spent, you were at a conference this weekend. Any sort of, any sort of excitement like, like the card hobby has or was it totally unrelated? There's a little bit of card content. Topps had a booth there that. Where were you? So I was at a convention called D23. It's like the biggest Disney convention in the world. My 9 year old loves Disney so I was dragged to that. But I, it's actually a really fun time and Laura Khan is there and Topps is there and they're both very busy booths. Topps was giving away like a promo card of like, of what different one each day and it had one of the largest lines you could have. They also had hobby boxes that always sold out within the first two hours that were there. So Tops knows what they're doing. They're, they're, they're branching all over the place. So it was fun. It was a great. I've had a great time, but nothing really else hobby wise with this convention. Okay, well, we had a request from the chat to show Joe's Babe Ruth again, so I'm going to put that on the screen. I think this is going to take Chris off, but it should leave the rest of us slightly visible. Yu-Gi-Oh we're just. Chris, I'm sorry to block you. I can't move this though. But there it is. We were asked by Sundine564 to show Joe's roof again. And it's an except. I mean, Joe killed it between this card and this card. I mean, these are my two favorites. The other three are great too, but these are like show maker cards for anybody sort of thing. But there's the Ruth again. Josh Adams, please. Joe, that green cobby is amazing. What is the alteration on it? It's the pencil marks that are barely visible in the bottom right corner that have been erased. Gotcha. Awesome card. Yu-Gi-Oh So darn nice, says Sundine. That's amazing. From Acal Cards. Good to see you. All right, guys, well, listen, let's. Let's wrap this up. Thank you all for joining. I want to thank Clark from the Cards to the Moon podcast and five Card guys for joining us earlier for the middle segment. Great to have Clark on the show. Check out his podcast, you guys. Huge thank you to my buddy Joe Perot. Saved my butt as I don't know if you were aware of this, David, did you see what happened? So big lightning thunderstorm here. There was a huge bolt of lightning. It took out my Internet. Like it bolted and my Internet went down immediately. I had to reboot the modem, restart the computer. I was gone for close to 10 minutes probably. And Joe held court. He. Because I was on my phone listening. As I was doing things, Joe took care of business like a chat. Joe, seriously, you. You killed it, man. I can't wait to hear this. Awesome. I. I had to get out my readers. Well, first of all, David, I thought it was me because, you know, my Internet's always kind of spotty over here. So I thought, oh, God, right in the middle of my Babe Ruth explanation, I. My Internet's going down. How classic. But then it turned out it was Jay Lee and we had heard the thunderbolts ahead of time, so it kind of made sense. Like Canadian thunderstorm storm, I guess. But it was. It was. Did you do well? So you just. Joe handled the comp. But literally I left this. I left My office here. I went out my wife and my. My wife was. My daughter was crying. She was scared from the thunder and like it was. It was scary. So she was. And she, she's like Yu-Gi-Oh our daughter's here. And I'm like oh my God. I mean I gotta go reboot the modem because it was like it killed the Internet, the whole neighborhood for sure. So one-of-one big thank you to Joe for just because Joe, you handled it with you didn't miss a beat. So well done and thank you again. Double O's is in my town. He says crazy storm in YYC tonight. Yu-Gi-Oh it was crazy Jesse. Absolutely. Thank you David Chase for making the late appearance and joining us. Joshua Adams, great inputs tonight. Thank you. And Chris Hoage thank you for your inputs and bringing the topic or one of the topics at least and Yu-Gi-Oh guys this show should get an Emmy. Thank you. Yankees fan. I think he's serious too. I love it. Appreciate that so much. Terp says he saw that about the London store that what I was just mentioning so. All right guys, I'll be back tomorrow night. Fanatics weekly also on Fanatics live collect originals with the weekly auction watch party. I don't think I have any other shows this oh the hangover will be will be dropping on Wednesday as it always does. Everyone on the panel here by the way they're always all invited but it's tough because we record it during the day so I will send you all the link if you can make it that's great but of course there's no pressure even if it's just me I will still do the show but I feel like David you're all you're most often available tougher now for you Joe, we miss you. Josh makes it every so often. We've yet to see Hoage on the hangover Hoage can we ever expect you and no I'm literally I'm not, I'm not in pressuring. I'm just asking is this something that you. You ever think you'll drop into. Absolutely not. I'm just joking. No no, I'm okay with it. No no I do, I want to make it it's just like during the week my weekdays are very hectic. Fair enough. Well just so you know I do watch for whatever that's worth. Appreciate you're always welcome and invited. Everyone is so we'll have that dropping on Wednesday morning on the Sports Card Clubhouse channel exclusive. Make sure you're subscribed to the Sports Card Clubhouse everybody. And Yu-Gi-Oh check out auction wire for 60 days of free service. Check out Card Ladder. We have a link below if you're not yet subscribed. It's funny how many people, even at the local show I was at this past weekend, everyone's using Card Ladder. It's, it's ubiquitous with the hobby hoage. Mission accomplished. Congratulations on your success over there. All right guys, for August 15, 2026, this episode of Sports Cards Live is now over, over, over, over. And with that, good night everybody. Thanks for tuning in and being a part of the Sports Cards Live community. Don't forget to like, subscribe and most of all, keep collecting more great content to come. Sports Cars is a lifestyle. You know those tiny back to school emergencies that somehow become your problem. That's why I love Uber Eats. You can order school supplies, snacks and lunchbox essentials for $5 or less. So when your kid casually drops I don't like peanut butter anymore or I need five green highlighters for a project due tomorrow, Uber Eats has you covered. Get get everything you need for Back to School today from your favorite brands like Aldi and staples on UberEats. Order now ends. 97. $5 or less before taxes and fees. Select items only. Availability varies. See app for details. I'm not giving up. I am selling the building. The final season of FX is the Bear. The restaurant is flooded. Everything's high. Either gonna be okay. Nope. Or not. We are outgunned and we are outmanned. But we have each other. FX's the Bear the final season, all episodes now streaming on Disney plus. Are you looking for a new favorite podcast? Are you looking for a podcast about movies? Are you looking for a podcast that strictly covers 80s 90s 2000s movies? Are you looking for a podcast that's going to be doing more movies like so I Married an Ax Murderer, Hot Tub, Time Machine, Grandma's Boy and Ghost? 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Episode summary
Joe Poirot puts Jeremy on the spot.
As a longtime hockey collector, how does he put the astonishing $1.281 million Macklin Celebrini 1/1 Young Guns sale into context?
The answer has less to do with one hockey card and much more to do with what seems to be happening across the entire trading card world.
Something feels different in 2026.
The hobby has been growing for years, but Jeremy makes the case that we may have recently entered a new trajectory. Celebrities and athletes are increasingly involved. Fanatics continues pushing trading cards further into the mainstream. Card shows are booming. Enormous amounts of money are entering the space. And just hours before the show, Jeremy encounters two kids running a lemonade stand who already know exactly what they're going to do with the money:
Buy a hobby box.
So how big is this thing actually becoming?
Chris McGill brings some real numbers into the conversation, while the panel debates whether Fanatics and the rest of the industry have actually "10X'd" the hobby, whether the old baseball "innings" analogy ever made sense in the first place, and why cycles may be a much better way of understanding where trading cards are headed.
Then we start looking at the money.
The publicly tracked secondary market represents hundreds of millions of dollars in transactions every month, but what happens when you add everything that isn't captured there?
Local card shops. Card shows. Grading fees. Breaking. Live selling. Private transactions. Retail wax. Supplies. Other marketplaces and all of the businesses operating around the cards themselves.
Could the true trading card economy be dramatically larger than most collectors realize?
David Chase brings some caution to the optimism, Joshua Adams explains why he deliberately tunes much of the business side out and simply enjoys collecting, and Joe challenges Jeremy's idea of the hobby, industry and other segments all existing inside one larger trading card ecosystem.
It's a wide-ranging conversation about where cards are right now, how we got here and whether this latest wave of growth really is different from the ones we've experienced before.
Check out The Hobby Spectrum at thehobbyspectrum.com and take the assessment to discover where you fit in the hobby.
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From the original show
This episode is published by Sports Cards Live.