Steve Aoki has a specific rule when choosing many of the athletes he wants in his collection: They have to transcend their sport. He looks

Steve Aoki has a specific rule when choosing many of the athletes he wants in his collection: They have to transcend their sport. He looks beyond statistics and championships toward athletes whose influence became part of culture and history. That philosophy explains a vintage collection featuring names like Babe Ruth, Joe DiMaggio, Jackie Robinson, Bill Russell and George Mikan. Among the highlights are two Babe Ruth cards Aoki says were acquired for around $110,000, a 1948 Leaf Jackie Robinson, and a PSA 9 George Mikan. For Aoki, rarity and value are only part of the equation. The person pictured on the card—and the legacy they leave behind—is what makes the collectible worth chasing. Which athlete today will still have that kind of cultural impact 50 years from now? 👀 #SteveAoki #JackieRobinson #BabeRuth #BillRussell #GeorgeMikan