Dealers Can't Keep These Cards In Stock!! The Cards & Players That Are Selling Over Comps!!

In our massive country, there are card collectors throughout the land participating in the hobby. There's Mike of Junk Wax Hero and Greg of Midlife Cards. And while distance may separate them, here is where they come together to talk cards. Hey, buddy. How are you doing today? Doing great, Greg. I had an amazing weekend. You did a great live stream, by the way. Fantastic. Thank you. I. Well done. I appreciate that you're referring to the Hobby Palooza over on Four Collectors. Our good friends over there. Thank you. I had fun. I saw you hopped in to Collector Investor Podcast. What happened there? I didn't know that was going to happen. Some of it. What happened? Theo called me 15 minutes before it started and said, need you as an emergency guest host. And I said, okay, I'm in. Look at you. Look at you. Always ready. You're at the end of the bench, but when you get your name called, you go up there and you just hit bombs. Why am I at the end of the bench? I'm just taking a day off. Oh, you were getting a rest day. I'm. I'm Nomar. Jeter has dived into the stands, and Nomar's on the bench looking sad. Like all of this makes sense so far. Go ahead. Yeah. And then I got the call. This makes actually zero sense because they don't play on the same team. I know. And no more. We're gonna get called in to replace Jeter. Okay. Yeah. Thank you for saying I'm an All Star. Yeah. Jeter got more votes, but Nomar is still pretty cool. Well, yeah. So how did it go? Was it. Was it. What was the topic? What'd you guys talk about over there? I have no recollection of any of it. No. We answered four questions. We did a draft of the most iconic cards that could be purchased for a hundred dollars, but Theo set up. Theo does a great job with these things. Yeah, he does. And, yeah, it was fun. It was a great time. I won, of course, because Jeremy's Internet died out while they're voting, where we had the guest. The. Sorry, the commenters voting, and his Internet died out for, like, a minute during that time. And I was campaigning hard for votes, and I got a bunch of votes that helped me take the lead and win during that time. Fantastic. I mean, stuff in the ballot box. I love it. And that's all that matters, is who won, and it was me. Is there any other reason to compete? I don't think so. Yeah, we had a good time. It's funny, because we were all set. I had asked the Guys, a month ago. Hey, you know, you guys available this night? Yes, Everything. And then Tony, my boy Southern collector, he texts me me on Saturday night, the day before. So a couple days ago, and he says, hey, man, I. I got bad news. I was like, what? He goes, it's my mom's 80th birthday party tomorrow night. And I forgot. And you said, tony, where are your priorities? I said, I think he should probably go. So he went and quick did a quick brainstorm with the guys. What do you think? And the first ask, the first guy out of the bullpen was David Chase. He took the ball and he threw freaking. Just absolute pellets across the. The plate. So it's fantastic. Yeah, he's still taunting me anytime I'm on a show, like, he's taunting me in the comments. So when I joined your live stream, of course I had to say hi to everybody except David Chase. But, you know, in reality, I think he is. And I said this in a comment that was very briefly on screen. I think he is the fastest rising star in sports card podcasting. He's. He went on a little rant in that video. He's so good. And I know he's like a. I don't know, a real estate agent maybe, but he should be doing. He should be talking to an audience for a living. Well, I'm going to break a little bit of news here, and I hope he's okay with it. Okay, couple things. First thing isn't breaking news, but he did set up an Instagram account within the last week. Yes. And his Instagram. I was like, oh, that's cool. David set up an Instagram account. And so he. And I look. And he had like a short. Short. Is that what they're called? I don't real. I don't know. I think. Yeah. And it had like a hundred likes. I'm like. I'm like, I've only had like a hundred likes maybe once. Like, I don't get a hundred. Maybe. But he just started it and he's already got that many likes. That's insane. David Chase, before he became. This is breaking news. And. And he might get mad at me for sharing this, but that's okay. I know what this. He told me the story at Strongsville. Okay, well then just because I can't leave the audience hanging, I'll just leave it, drop it, leave it, and then we'll walk away. Before he was a lone officer loan guy person for home loans, he was a professional poker player, including playing in many World Series of Poker events and even making. Not the main event, but some events. He made the final table of World Series of Poker events. So, I mean, he did that for a few years, so. Did he tell you why he dropped out of doing poker professionally? Did he tell you? He did, yeah. It is really fascinating. It's a. A good look into who David Chase really is. Yeah. Should. Should I say it? I mean, it makes him look really good. Yeah, it does make him look good. So we probably shouldn't, but let's do it anyway. He did not like taking money from people who weren't as good as him, who weren't professionals. And in these competitions, a lot of people aren't necessarily professional, and they're getting into it because they have. They. They want to. And he felt guilty about taking their money. I think that was part of it. And, And. And in pro being a little bit beyond that. He also. He wanted to have a family, get married, have a family, and it's. That's kind of a tough life where you're going to the casino and the ups and downs of. So I think. I think the family life was part of it. Speaking of. I'm sitting here scratching my leg. I gotta just tell you that this, too. I was talking to David Shea, so I. You know, I. I can't run running. If you. If, If, If. If I was captured by the enemy and you wanted me to talk, what you would say is, make that guy go to the track and run. And then I would just tell you where all my friends were hiding. And so I walk. It's my way of feeling like I'm doing something, even though it's not a big deal. I walk every day. Yeah. Okay. That's my form of exercise. We walked for 20 minutes. That's our short walk right before you and I started recording. Amazing. And so a lot of the times I listen to podcasts during that time, it's sort of like my time to just listen to stuff. And sometimes I'll take a phone call during that time and just talk as I'm walking. And so I was talking with David Chase yesterday. Yesterday morning. And I'm walking, and all of a sudden I felt like I got stabbed in my ankle and I got stung by a bee. I got stung by a bee while walking. I was minding my own business, and, dude, it hurts. And I'm like, man, this thing hurts. Like, I don't remember last time I got stung by a bee. 35 years for me. Yeah, it's been a. It's. It's been over a decade, right? And so then I was like, as the day was wearing on, I'm like, man, this still hurts. Like, is that normal? I woke up this morning and my is on my ankle. My ankle is, like, swollen. It's red, and it's like. It's like hot and super itchy. And I'm like, I don't know. I don't think that that's a problem. But I'm sitting here and it's been driving me nuts. So that was like. That was like maybe 36 hours. No, that was probably 28 hours ago that that happened. Terrible. I'm sorry. All right, here we are. 8. We have a guest joining us in 10 minutes. You wanted to set it up and it's actually about sports cards. Yes. Believe it or not. Do you want to set it up now? Because I actually have a conversation, and then based on the conversation, I think it's going to be a perfect tie in. So I want to tell you this. Okay. I. I was doing yard work today on. On one ankle, basically. I was still doing yard work even though I was on one leg. And when I was doing the yard work, I was listening to Ballpark Memories. Garrett, our buddy Garrett and his dad do a podcast, and I really enjoy it. And Garrett was talking about the, you know, their topic, and their topic was how they can't keep cards in stock of certain guys. And they were saying, Jordan Brady, Jackie Satchel and Mantle. He's like, we. Have you heard it? Did you listen to it today? I have not listened. I was joking about show. Hey. Because Ballpark Memories is all vintage. Gotcha. But they did have a couple of modern ish guys. And. And they were like, it's insane. Like, that stuff we literally can't keep in stock. He said a few weeks ago, they had 50. They've sold 15, 1953 top satchel pages in like the last, like three weeks. This sold 15 of them. He goes, we literally. We. We. He says, if. If I have a Jordan, like a Jordan Fleer in my case, that is stickered at the most recent comp on ebay. Dealers are buying it. Dealers. And it was like, one of the things they were saying is, like, people kept telling them, hey, you know, you, you. This is a great time to be a dealer, man, because stuff is so hot and prices are going up. And they were like, it is a good time to sell, but it's an awful time to buy. And it's really hard to get inventory because stuff. All the stuff that is in such High demand is selling so fast. They said it, they did a show this weekend and goes, literally I got asked 300 times, do you have any Jordan stuff? And he goes, It's just 10x everybody else. So I have a couple of questions for you first. Before we do that, we should talk, we should say if you're interested in selling off your collection to a dealer we love and we're sponsored by Chris Sewell baseball card collector, investor, dealer, in that order. Chris is the man. And, and I, we both strongly, strongly feel this way. You can go to Sewell sportscards cidcards.com you can also just go to sportscardclubhouse.com and go to Partners and you'll find it there. But Chrisul sportscards.com is his email address for selling part or all of your collection. He will give you the fairest and most transparent offer out there. And we recommend him as a dealer to buy from. I completely recommend them as a dealer to buy from and I recommend him as a dealer to sell to. And I've, I've, I've mentioned this a couple of times in different conversations, but I've had a couple of people with large collections come to me recently and say, you know, hey Greg, I got all these cards thinking about selling them. What do you think I should do? Because like I, they know I know a little bit about cards and I'm like, well if you want to sell all of them, I go, I'll get you my buddy Chris's deal number because I know he's going to treat you fair. So literally have recommended him to multiple people. But again, yes, CID. And why CID cards? Because it's collector investor dealer cards.com CID cards.com. he is the best. Now so my question for you is Satchel surprised me a little. Does Satchel surprise you in being on the list with Jackie Mantle, Brady and Jordan and number. And then I want, I want to hear from you on that and your thoughts on, on what they had to say. And then I have a follow up question for you. Satchel doesn't really surprise me because he has so few cards and he's a legend. The stories about him stand the test of time and they will continue to. And there are so few guys like that. You basically just, just list them all. Plus Babe Ruth and Shoeless Joe. They stand the test of time. And Satchel, I mean I have his 53 tops card. It's, it's iconic and it's the only affordable Satchel page card in my opinion. As a radio, it is and, and they, they said, I, I'm forgetting Garrett's dad's name at the moment, but he's a, he's a really nice guy. I've met him a couple of times. I'm terrible with names. But he had a theory behind what, why it was. He had a theory behind the reason that the key cards of the key players are, have been going way up versus where they were. And I want to get your thoughts on that. He said, because a lot of people have moved away from set collecting. Meaning. Not that there aren't set collectors. I'm not saying that. Set builders out there, we appreciate you. I built a set, I got a set behind me right now that I've built. But, but a lot of people, it, it used to be that's how you collect. You built sets and you picked a year for whatever reason, and you built the set. And, and what has happened more recently is people are buying certain cards. And his theory was if you're not spending all this money on the commons and you're not spending all this money on the minor stars, then that leaves you more dollars to be able to buy the bigger cards, which then creates more competition and more funds to go towards those bigger cards. So he thinks part of the reason that the, the standout cards from the sets and the eras have really been spiking is, is sort of a secondary effect of the movement away from set collecting. And I found that interesting. What are your thoughts on that? Sure, I think that there are a lot of different factors, which is not a very satisfying answer. But you know, there's also the repacks and repacks. You want that. They want to have a, an iconic card as the anchor, the one that makes people go, ooh, I need to buy into this repack, so I have a chance at that card right there. And they're also, they're trying to get more unique with their repacks. The Jordan 86 FLIR is used a lot and the Griffey 89 upper deck is used a lot. So let's move into something a little older. Let's use the. What's a more iconic card? 53 tops mantle 50, you know, whatever. The satchel page is something that repackers can use as that anchor card that attracts people in there. And then there's also a lot of YouTubers that, like me on a very, very small scale, but a lot of bigger YouTubers who are saying, get iconic cards, buy the iconic cards. Now, I don't really talk about the long term value of them, the investment potential. But that is a very common thing that you hear is if you're going to buy cards, you want to have iconic cards. They're, they're more liquid and they go up in, in value faster. And I think that that's become kind of a self fulfilling prophecy now. A great points. And to be honest with you, and to be fair, they did mention the repackers. Wanting the big cards was definitely a part of the conversation that they, they included as well. So I think you are on the same page with them for sure. The other thing that they said that I found really interesting is because they do this thing where they go, the top five pickups that we've had since the last episode and the top five sales that we've had since the last episode. And then they talk about where did they get the card that they bought and where did they get the card that they sold and where did they sell the card that they sold? And on a couple of occasions, the cards when you said, well, where do we get this one? Was this the Nashville show? And they said, no, actually it was on ebay and it was a good price on ebay. So I bought it on ebay and then was able to still sell it with a margin. And I've found personally, just maybe partly because I've gotten to know more of the dealers and when I see their inventory and I'm comping cards, I'm looking, I'm going, wait a second, that's the card. They bought that card at the REA auction a month ago and you start to see that. One of the things that I'm finding is that more of the dealers are becoming competition at the auction houses and they're becoming more of the potential buyers buying the card. But then they have to build their margin in. And what that has done, I think is it has created a lot more competition for the cards that we're all looking for. If Jackie Robinsons are flying off the shelf, then it's, I'm competing against the dealers on ebay as well as competing against you. You know, well, I'm gonna show for those who are. I don't know that you're gonna be able to see it there. Are you. This is a Tony Gwynn 83 tops autographed card. PSA authentic 10 auto. You can take me off Spotlight. I have been actually, I found this using Auction Wire. We have a guest coming on unpaid spot from Auction Wire that we're gonna, we're gonna talk about because we are huge auction Wire fans. And this card is a five or six hundred dollar card. Typically. This example is very, very nice. Even though it's only graded authentic, it's a very high eye appeal card. And so it sold three weeks ago for $900. This exact example sold for $900, which made a lot of sense. It must not have been paid because it got relisted by psa. Again, same same ebay seller that listed it and sold it three weeks ago. And it then sold for $1300 last night. And at some point these buyers are going to get stuck holding the bag. Because I was a buyer at 900ish and for a really, really nice copy, 1300 this, if this went to a seller, another reseller, which it probably did, they're now going to price this at 2000. And who's going to buy that? The only person who's going to buy that is another reseller who's going to then price it at 2500. Because the buyers of this card know this is at most of one thousand dollar card. And so at some point these, if you're buying cards at comp, you're gonna get stuck holding the bag. You just pay. You created the comp and now somebody else is going to come along and say oh yeah, I'd love to have this card. What are the comps? Oh, you paid 1300 for this and you've got it priced at 2000. I don't want to pay. And the last sale before that was 900 and the last sale before that was 600. Am I going to perpetuate this? And I think for me the answer is absolutely not. And I think that's a great point. And I'm going to pull up on my screen real quick auction wire. And one of the reasons that I want to talk about it is not just because we have Mark coming on here in just a moment. I saw he just hopped on backstage. But also if you are not using auction wire, where you're getting access to all of the different auction houses and dealer inventories and they're adding new dealer inventories all the time, then the longer it goes where you don't know that something is for sale, the more likely that dealers are out there buying the cards that they're going to try to sell you with their margin and this allows you to cut that out. If they're going to start using as their wholesale the auction houses, then you have to beat them to the punch on the auction houses. And the way to do that again is by getting these alerts through Auction Wire. So with that said, you know, we've said it many times. We'll continue to say it. They are sponsors of our individual channel, and they're sponsors of the sports Card Clubhouse. They're partners of ours here, too. And you can use the promo code SCC to get 60 free days of auction markers. If you're like, I don't know if I want to pay for this. I will tell you this before we bring on Mark, and then I'll let you introduce Mark. Mike. I was talking to my stepdad. I don't know, do we call them stepdads when we're 46 years old? Like me, definitely. Yeah. My. My mom's husband. I was talking to him a lot because we were up in the mountains hanging out at a cabin, and we're just talking, talking about stuff. And he was asking about my channel, and he was asking about different partnerships I had and stuff. And I told him about Auction Wire. He goes, what's that one? And I told him, I go, it's sort of like, you know how you can go to Expedia and you can type in expedient searches all the hotels instead of just one hotel chain? He goes, yeah. I go, it's like that, but it's all of the auction houses. It's a lot of dealers. It's a whole bunch of places all in one. He goes, oh, wow, that sounds amazing. Like, that was the one thing that we were talking about. And he goes, that sounds like a really good idea. So it's interesting. So let's bring on Mark. I'll let you introduce him. Mark, how are you, buddy? Hey, gentlemen. Happy Monday to both of you guys. Yes. Happy Monday, Mark. So a little quick intro here. I'm a software guy, and I'm also an analytics guy, and I have been for a very, very long time. And I'm a first firm believer that good software, software, when done right, can improve our lives immeasurably. And I've always only used eBay or CIA collector investor auctions. And I'm a little intimidated by all these other auction houses. And who has the time to go search these other auction houses and go through all this stuff? And when I was at the national last year, I have a good relationship with Layton, and I stopped by, we talked for a few minutes, and he said, hey, I'm interested in your thoughts. Come over and meet Mark here. And you explained to me Auction Wire. And I was. My mind was blown. And I said, how can I be involved with this? Because this is amazing. So thank you. Welcome to the show. This is. And again, I have to stress this because we always get this a paid spot. We are not being paid for this spot. We just said we have to have Mark on to come and talk about this amazing product. How long have you spent developing Auction Wire? You rolled it out almost 15 months now. Wow. It's been a labor of love, you know, and it's been live for what, six months? A little under. Yeah. Now it's funny because I'm going to pull this up on the screen because this shows how old I was have been in the hobby. So Sports Collectors Digest used to be it was sort of like a newspaper style, but it was kind of an oversized newspaper that we had a subscription to and it would tell you all the different news in the hobby scd. And on their link, if you go there today, one of the things is the auction calendar and it tells you when is the rea auction open, when is the hunt auction open and, and the show calendar. And a lot of us, for a long time, the only time we knew when auctions were opening and when auctions were closing is if you did things like go to SCD and look at the auction calendar. But the, the whole concept of, you know, Auction Wire is, is you don't have to do that anymore. You just have to say, I want this. I put in a saved search. I, I now have that saved search and, and it searches all the auction houses now. I want one of the things I'm really interested in asking you because I know that Mike and I have been supporters of this from the beginning. So we've been talking about Auction W and maybe somebody tried it four months ago and they said when we, Mike and I first started talking about it and they said, oh, this is interesting, but I don't know if I necessarily need it. It might not be my thing. What are the things that have changed at Auction Wire in the last, say four or five months? What's different? What's new? And I know there's a lot, but I want to hear it from the guy who's behind it. What's new. That if somebody hasn't been on for a while or is thinking about giving it a second chance and a second look that they'll find that's different. It's almost an entirely different product. You know, I'll get, I'll get right down to it. You mentioned, you know, if it were four or five months ago, we probably had about a good connection to be 15 or 20 selling platforms. Maybe they'd be auction companies or public marketplaces. We're now, we're going to walk into the national in a week with 60. And so we're gonna, we think we have, I, I was gonna say cornered the market. We didn't corner the market. There's always more. But the reality is 60 is a really good start. And it's not just auction houses, Mark. You have like Ash of legacy cards and Layton's just collect. And there are, there are marketplaces too, which is fascinating. So you bring up a key point. In the last few months. We, the time of Strongsville, we elected to open up auction wire to dealers and we said, let's bring their, their inventories here also to make part of the consolidation their stuff. So we know Ash was our first. And then we went to Layton and then we went to Garrett Wells over at Ballpark Memories and we went to Adam Wise from Wise Guy Cards and we went to a bunch of other guys and brought everybody together. So now we probably have about 10 or. And then even large format dealers, companies like Dave and Adams, you know, or Burbank Cards. Right. Even Burbank's whole singles inventory is in here. So we're really, we're truly trying to make sure that when somebody's doing a search, they're getting a thorough representation of the market as much as we can. And. Yeah. Sorry to interrupt. Keep going. Yeah. And. And the reality is, you know, when we started, if we were to, you know, if we were to have this conversation eight, nine months ago, I would look you guys in the eyes and say, you know, Leighton and I built auction wire for us as collectors. And when we're collectors now, what, what's our kind of lane in the hobby? You know, we've been kind of intentional ourselves about loving vintage baseball cards, but the reality is there's so much more to the collecting hobby than vintage baseball cards. And we really had to loosen those reins quite a bit over the last number of months to make sure there was a good balance of almost anything people might want to collect and whether it be new stuff, super new stuff, really old stuff, non sports stuff, sports stuff. Then we said, how about things like outside of the card realm? So things like milestone game tickets and ticket stops or we had to open up for the folks that love Pokemon and other game cards. And we brought in a 6 million game cards. And so there's. It continues to grow. So from a scaling standpoint, you know, you asked the question, but how is it different? It's a different Scale, first of all. Second. Yeah, and I'm looking and I'm going to pull it up on the screen. So as you're talking, I'm going to kind of demonstrate a couple of things that you're talking about. Like at the top here, you know, you have the categories. It's not just Auction Marketplace, but you have the categories and you got autograph, you have sports tickets, you have vintage ticket stubs, you have TCG and you have sports trading cards. So it's that a lot of that, like the ticket thing is, is I think an area that's growing. But I interrupted. So you talk. I'm going to continue to play and look at some Bond Fred Jackie cards. You know, then, you know, we also wanted to make much more functionality in the system. So it's not just more data, it's more function. And so like before you mentioned something as simple as a, as a comprehensive auction calendar. So now we'll show past, present and future auctions. When do they open? When did they open? When will they close? What can you plan around what's coming up next? We also have the ability to bring in a whole nother level of, of analytics. And so when we conceived of Auction Wire, it was a search engine. It was, hey, I want to go search for my bond Red Jackie, like one of those. And it's awesome. Now we're going to start to bring in levels of rich analytics and to help people make an informed decision on is this the right bondbred Jackie? For me, you know, I want to make sure I'm getting the right card for the right price with the right trending and the right qualities behind it so that I get the best deal possible. So to layer in some amount of analytics. Once we had the foundation of data, then the question became where the mission we went on is what can we build on top of the data? And that's all the analytics. So we're going to make some big announcements in the coming week, specifically at the national about analytics, and it's going to be pretty interesting. So we're going to, you know, we think this is going to be an interesting entrant into the market. We think the type of things that we're going to deliver are not meant to give another established software firm a competitive black eye. I think we all coexist because we do different things and it comes part of a larger toolbox. And our goal is to give you the richest possible analytics on top of the data as possible. And that's becoming a big mission for us. And then if you look a glimpse into the future, we want to go further into the adjacencies and go into things like how about people who collect comic books? How about people who collect coins and stamps? How about people who collect other stuff? So not, not to leave our beloved hobby behind, but to broaden the circle. Yeah. So I, I use Auction Wire. I use it every week, close to every single day I'm in the. In Auction Wire, I just purchased a ticket which I haven't received yet, but it's from an auction house that I had never heard of before. I had heard of it, but obliquely. It was never an auction house I'd visited before. I never would have gone to their website to find it. But it's a pretty rare item. All I had searched in Auction Wire and had a saved search for Pedro Martinez Auto or something to that effect. And then minimum price $200, because I want to see what's out there for Unique Autograph. And after a few weeks of that search, you know, I'm kind of weeding things out and I've, I've updated my search a little bit based on what I've learned. And then I saw this item and it's a ticket from a game that. Greg, I know what it is. Even though you haven't told me. I know, I know, Mike. Go ahead, say it. I think it's from the ticket from the game where Pedro had his run in with a very, a very loved bench coach of the New York Yankees. I'm not proud of this, Greg, but I want, I want all of the Pedro moments and the tickets from those. Oh, that's a Pedro moment. And, and he threw, he threw Don Zimmer to the ground. And I found this through Auction Wire. And it's not a common autographed ticket item. I would not have found it. I never would have found it without Auction Wire. And so these are the things that, and it's very easy, you know, I would not go in necessarily and just use it for 1983, tops. Tony Gwynn Auto. I do have that, but I also have these kind of. I don't want to use vague but general searches that I have saved for things like Pedro Martinez Auto and then in the filters, minimum price $200. You can set it 400, 500, whatever you want as a minimum possible. You can also put a maximum and then see where it takes you. And it's an adventure. It's a little bit of a fun. In the morning, I'll get the updates. Hey, You've got these searched, saved searches with these results. And I'm like, oh, what am I going to find today that I've never seen before? And it's so much fun. And it has added this new level to my collecting. I love that story. You know, I'll share one back if I can with you. Very similar. In fact, you know, one of my earliest. I'm going to pre apologize to you, Mike. Now I'm a Yankee guy. Yes, I knew I liked you, Mark. I'm a Yankee guy. I grew up in New York. I grew up in the 70s. Loving this, the mid-1970s Yankees. And one of my earliest memories of going to a game with my dad turned out to be the deciding game of the 1976 playoff game against the Kansas City Royals when Chris Chambliss hit that big walk off home run to put the Yankees into the World Series. I'll never forget how bananas the stadium went when he hit that bottom of the ninth home run. I was, I was 11 years old and it was just amazing to me. And all these years later, you know, my dad's long gone and I think back on that night, it's one of the most enduring dad memories that I've had. And it made me think of that. And I went out recently and I bought picture of Chambers hitting that home run. And the reason I think this is fun and not just because it's autographed, but because if I look in the picture over Chambers shoulder, you can see my dad in me. Wow. Wow. And I think that's kind of neat. So it got me thinking. So I logged into Auction Wire and I started searching for Chambliss stuff, you know, 76 cards, 77 cards, whatever it was. And it got no, there's an AI element to Auction Wire and it starts to say, oh, he's searching for Chambliss stuff. He might like Chambliss stuff. So let's kind of keep that in mind when we're starting to make recommendations to him about Chambla stuff. And I was actually at the Strongsville convention a couple months back and I get a notification on my phone. I found a autographed ticket from that night, you know, when Chris Chambla signed it in the same section that my dad was sitting in with me, you know, in the st. Not our seat, but same section. Amazing. And you know, I wasn't looking for this ticket. The ticket found me. Yeah. And I was able to. It was 300, it wasn't a lot of money. And I was able to buy this and I'll never let this go. That's really cool. That's really cool. It's not a big pickup, but it's an important pickup. And, and another thing that I really like and you're continuing to add the little bells and whistles. You know, I know you guys wanted to get it live, but you wanted it to be right. And now what you're doing is you're really kind of taking the salad and adding in extra little ingredients that make the salad much more enjoyable. And when you look now, and this is something that has been in there for a minute but not a super long time, you now have the pop report data of the cards. So instead of having to go over and check what's the universal pop, what's the pop of this company, all that kind of stuff, you can look. And that is all configured into the software on the page of the card, which is a new thing which I think you pull the data from gem rate, Is that right? It's gemrate data, yes. Can you scroll down though, Greg, because you stopped. Sure, yeah. There you go. There is the full gem rate data of all the. The. It doesn't have some of the filled in stuff. Well, that's because they're. Oh yeah. Well, scroll to the right. Yeah. Anything that generate has in their database we have in our database. So it's really between, you know, generate and the third party graders to make sure that they have correct representation in that table there. But ultimately no, they're going to get it right. And here's the thing that's really interesting too is like, you know, the Bond Bread Jackie Robinson cards, regardless of which one it is, are extremely rare cards. And, and I've had a saved search in my auction wire and in my ebay for a long time. And. But instead of having to wait for the alert from ebay or seeing the alert from ebay and then checking all the other places. Yep. I get a text, I have my settings where I get a text message and I get an email when there's a new hit. And it just makes it easy. And, and the thing that, you know, Mike and I have said this many times, like we're very picky mark about who we like to align ourselves with. Sure. And we want it to be a product that brings our viewers and our community genuine added value and not just be somebody who's interested in aligning themselves with us. It has to be someone that we want to align our audience and our community with. And that's how we feel about this product. And it's also how we feel about you and Leighton. Like, it's a people thing and it's a product thing. It's both. And so for the people out there that are listening, I don't talk about this, but I've had a lot of people approach me that I've turned it down. I'm not saying that to try to sound good on nothing special, but I've had many companies approach me and I say sorry, because it's not the right product that I think that will really benefit my audience. And this I really believe in. And I don't know. Let me ask you this. How has it been received, like, growth wise? Is it growing kind of what you were thinking? Is it being accepted kind of what you were thinking? Is it your. What has it been like from the time you launched and what you were hoping would happen to what has happened? I've seen two, two types of big change. The first, in terms of growth, you know, if we were having this conversation last year at the National, I would have told you that Leighton and I had a big homework assignment ahead of us, which we were. We were running around the whole industry literally begging auction companies to join Auction Wire. You know, we didn't charge, we don't charge a nickel for, for them, but we needed their help. Without them, we had no product. And we had to convince them that this was worth their time. And now they're chasing us, really. So. So firstly, I see people excited to join us, to share their valuable data, to be part of this journey with us. In terms of user adoption, we're seeing what I'm going to call crazy adoption numbers. Now, to give you some idea, I don't want to get too in the weeds on this, but I'll give you some sense when you're talking about any kind of web application, like this is a web application. Any kind of web application, at least for me, there's two metrics that matter in terms of customer acceptance. The first one coming in is how many people go from our website to entering a free trial. And then the second one is how many people go from a free trial to a paid subscription. And if I say people coming from the website to a free trial, we're north of 94% right now. Oh, wow. Which with companies out there, they're normally half that, maybe less than half that. But more telling is people will go from the free trial to the paid subscription. Again, we're just about 90% paid. That's crazy, Mark. And here's another opportunity for us to say for the 60 days free you should use SCC code please. That's right. And, and I, and I want to follow up along these lines too because I've had really positive feedback from the overwhelming majority of people that from my community. A lot of them have emailed me and said hey, I've been trying this. I used your code, you know, and I said okay, cool. And the, the question I hear the most and I've, I've communicated this with you and you've responded, but I want people that are listening to hear directly from you. The response, sure. A lot of people are saying web based is great and going on through my browser is great, but an app would be really nice. And your response to that is what? Christmas. Wow. Okay. Merry Christmas. And so we have a target of before Christmas, but we're using Christmas as sort of the fallback. Will have a legit app out there in the Apple and Google app stores. Okay. So since we're getting everything we ask for, I would like to also ask for when I'm searching in ebay I can type in a minus sign and then eliminate things. Can I do that in Auction Wire yet? No, not yet. But we're going to try to outmaneuver you one step and that is because fundamentally Auction Wire is more and more an AI first platform. So we want to make an AI search. And so what I really want to deliver and we're working on this now imagine if you guys have ever experimented with one of these like ChatGPT kind of tools. Go in and type in whatever way you want to explain yourself in your whatever way you want to write it. Please find this or do this or tell me about this. You I love where this is going. Question. To get an answer back, imagine if you can chat with Auction Wire and literally just type in in a free form way I want this but not that in this grade for this price and do it, lay it out whatever you way you want it. You shouldn't have to learn how to put minuses and pluses and parentheses and stuff. You should just be able to explain it and if you can explain it the relationships on the, the job is on the software to figure out what you meant and go find it for you. That'll be amazing. That'll be revolutionary. That's where this is going. So we're going to really. You could chat with your, with your cards, chat with Auction Wire and find just the stuff that you're really important without having to learn how you know That's a key thing. We want to keep the learning curve to a minimum and make it so that it feels natural for somebody, especially somebody who's not heavily technical. You're going to put me out of business because as a computer tech teacher for the last 25 years, I've been teaching them Boolean logic, which are plus signs and minus signs and quotes and ands and knots and. And you're not even going to need that anymore. So I'm going to throw this up on the screen as we kind of wrap up our episode. But again, Auction Wire. It's auction wire A.I. it's a 60 day free trial with the promo code SCC. Mark is, you know, one of the founders of, of Auction Wire and we really appreciate you, you taking the time to come on. And I know that you're also going to be at the national, at Leighton's booth. Do you, do you know off the top of your head what the booth number is? Yeah, it's 301303. So it's in the main, the big room. If you come in the main entrance to the big room, you go straight in right down that left side wall. It's the first table and the 300 aisle. Right where you were last year. Exactly. Yeah. Yeah. I think, I think we may be one aisle back, but right by that snack bar on the left side. Yeah. Awesome. All right, Mark, any parting thoughts of anything you want to cover or throw out there before we shut down this episode? Because we try to keep these around 40 to 45min. So any final thoughts or messages for anybody out there who's considering Auction Wire or just in general? Yeah, no. I'll say one final thing. I want to be a software builder who listens to his customers. And I want you to know loud and clear from me, I think I started this company. My interest is whatever your interests are and I mean this sincerely. So if you check out Auction Wire, go into a free test drive, use your code, check it out, and whatever your feedback, good feedback, bad feedback, I love it, I hate it. And anything in the middle, I'm hungry for that feedback. And if it's something that I could constructively do something with, my commitment back to anybody who tries Auction Wire is to listen intently to that feedback and to do something about it in a meaningful way back for them. And so I, I don't want them to think that Auction Wire is Mark and Layton's thing. I want this to be a community project. I want this to anybody who wants to share, input, ideas Suggestions, compliments, complaints, whatever it might be. My job is to listen and to take action. And I want people to know that I'm deadly serious about that. And so come check it out, share your thoughts. But I only have one requirement. Don't just say I like it or I hate it. Tell me I like it because or I hate it because. And I could take that because and do something with it, which I would love to be able to do. You, out of any company that I've ever been involved with. And, and I mean this as a customer, as a partner, as a, whatever the level of communication that you have via email or whatever method. I've, I've talked to people that said that you did, you know, like 40 minute demos with them one on one, and you emailed back and forth. I do. Continually. And so I, I just want to reiterate what you just said because you mean it. And so if there's someone out there that says, I would really like Auction Wire, if yes, then I would say he means it to reach out to him. Mike, any parting thoughts before we shove off? Yes. I'm a firm believer that the fastest growing small companies in our space are going to be the companies that have a face behind the company. And the face has to be trustworthy and open. And I think Auction Wire has that in you and in Layton. And I think, I obviously think this is an amazing piece of software and you guys are doing an awesome job with it. Although my mom said I have a face for radio, my wife says that to me all the time. Thank you for letting me be here with you guys today. Yeah, of course. Again, promo code SC, DC go to AuctionWire, AI 60 day free trial. And if there's something you do or don't like, reach out to Mark. He's happy to get back to you. Mark, appreciate your time. All right, another week in the books and next week, next week we'll all get to hang out, the three of us. We'll get to see each other. So I'm looking forward to the national Travel safely guys. See.