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EP 79·May 29, 2026

Inside the Allocation Chaos, Record Sales, and Sourcing Pressure in Today’s Hobby

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23, 24 Panini Prism Black Parallel. 1 of 1 Dick or Webignani via Fanatics. Collect $5.11 million. Crazy Ronaldo's 101 Kaboom. 1.35 mil. Sold this week as well. We're getting to the seven figure club with these cards now. You know, it used to be rare, like one or two. It's also crazy because like he's still playing. I mean he is a freak in all the greatest ways. Yeah. But it seems like that the hobby's somewhat Teflon. Singles and slabs are still high demand. But I think it's all about the chase too. Like the effort of finding a card that you've wanted for so long. The competition for these, it's almost gotten beyond the realm of normal or just normaly. It's manic. Welcome to the Collector Nation podcast here on the Collector Nation Network. Whether you're chasing grails or calling bluffs, we take you inside the hobby. Here your hosts, Ryan Alford and Brian Lutt. What's up, guys? Welcome to Collector Nation here on the Collector Nation Network. Ryan, Brian and Bella coming to you on a Friday. Friday. Friday is what we say in the offered residents. It's Friday, so. Yeah. And the first one to say it gets kind of like the wind in the morning. So it's like the first person to be positive in the day. It's kind of like the. It's like you get the pal in the back calling shout, you know. Yeah, it's cachet, you know, like you got it. Ah, darn it. Who got it. I used to do make hotcake Friday with my two oldest boys. We did it literally every Friday of every school day. They're all the way through fifth grade. Didn't miss a single one. Should have been a McDonald's commercial. They missed out on that. And I've got all documented, I got videos, I got pictures. So one day maybe they'll look back, McDonald's hit us up, tell that, sell that story. But that's where it started Friday. It's Friday. Getting hotcakes. Positive stuff. We need positive stuff in the world. I know, I mean that was a, that was a teed up for him. But anyway. How you doing, Brian? I'm good, man, I'm good. Busy, busy, busy. You know, the summer this time of year is just busy, like personally, you know, with graduations and throw my wife's birthday in there and Father's Day and Mother's Day. Well, Mother's Day's over, but I don't ask for anything for Father's Day. Every day is Mother's Day. Yeah. Your wife's 35 or 36 now? Yeah, somewhere around there. I don't ask. Oh, no. How about you? What do you got going on? A little bit. Everything, you know, just keeping up with. All the boys are out of school, so got a lot happening in the hobby. Got releases happening like crazy. I think we talked about that a little bit last week. We've got, you know, new teammates, got plants breaking down stuff, helping us with footage and the set here, we got Bella rocking it on there and, you know, doing a little bit of everything like she always is. And it's just that time of year and I'm always knee deep in seven things. How many people? I wouldn't have any other way. Yeah, he sent me an email at 3am last night, and I woke up this morning and I was like, you gotta be kidding me. That's insane, dude. I am burning it on both ends. The. Yes. But, you know, I find with, I don't know, four and a half hours of sleep, I'm good. I need my, like, eight hours of beauty rest. I. I can't. I know that will catch up with me, but, like, I think I can. Four and a half. I'm good. Four struggle. Three and a half, not good. But four and a half, I've learned is I can. I can operate peak Ryan at four and a half, but I haven't had six and a half in probably two months. So that's vacation. Have you always. Have you always had that? My. My friends always called me a robot. Like, in college, I kind of had that. I barely got hung. I mean, I get a hangover, but I barely got a hangover. And, like, I just can kind of go, you know, I was that guy that played golf with no sleep and, you know, I don't know, don't get all those miserable moments sometimes, but I kind of like flip the switch. My. I. I can make myself do anything. I am mind over matter. If you don't. I don't know if you don't mind. It doesn't matter. Exactly. I'll tell you what matters, and if you're a New York fan, congratulations. Headed to the NBA Finals for the first time since 1999. I hate, you know, people are trying to sell that maybe they have a shot. I don't think it's going to matter, but congratulations nonetheless. Well, so this morning we came in and Cole was like, yeah, we don't have any Knicks cards. Like, I'm sure their market has gone crazy high now. Or maybe in anticipation. I guess maybe it depends how they, how they continue to do. But yeah, we don't, we don't have any Knicks cards in store, so. And then what's the. What's the other? Jalen Brunson's pretty. Is a great player. Pulled some of his cards last night. We had a good night. I should have brought those out. They're out. We had a good night of ripping with the boys last night. It's been a good week of ripping with the boys. Yeah. Ryan, We've pulled one on one out of five and no way, I don't know, a handful of others. Yeah, one on one Kansas player. I'm drawing a blank on his name. Pete. He's actually going to consider the NFL. NFL, NBA draft as a basketball player and co op. I think that's his name. I have to get that right. But anyway, yeah, one on one. Hogan pulled that out of a pack of. But we were open. Bowman Hobby Box 2025. Available here at Collector Station and online. And Shameless. Plug the. He pulled that. We, we caught it on camera. That'll be releasing on the Collector Station Instagram channel. Yeah, you want to check that out? His reaction? We did. We're filming it all. We, you know, you got to film it all now. It's all about the content, Brian. Well, it's because I yelled at him enough that now I think about it sometimes it's we're late night rippers. Yeah. Bella's jinx. So don't let her do it. I swear to God I am. Because. So Chaos Rising released last Friday. And I had opened. Cole and I had opened an embarrassing amount of packs to try to get some content so that we could, you know, post and whatnot. Anyway, I leave at 4:35 somewhere around there, and not even two hours later, Cole sends me the pictures of pretty much every Chase card that could have been pulled was pulled. As soon as I left the door, he was like, yeah, this one was pulled five minutes after you left. And I'm like, I think I'm a bad omen. Because anytime I'm paying attention or in the card shop, nothing gets pulled. But as soon as I leave, it's like one after another. Yeah, I think we should put something in the magic orb here. You know, like, I got the Pokeball. I mean that we got all these. You know what? We're saving these for Brian. And so here's a little tip for anybody out there. You Pokemon people, you know, you Are. And we got a giant 12 foot. We have 16 foot tall sealants in our collector station here. So we got like a 12 foot tall Christmas tree. These are going to be the ornaments. We're keeping all of them. I was wondering what that box in the back was for. Yes. We're going to make these the ornaments on the tree and that and trading cards, like base cards, turn them into Christmas ornaments. So it's going to be Pokemon and sports card ornaments. I think my wife had that idea. Yeah, I kind of hate somebody else. Last year we opened up like holiday, like NBA holiday. And they always have an ornament in there. And so my wife was looking. She takes like the trees like sacred to her. And we just keep sneaking. Sneaking like Steph Curry on there. And like other people. I get exactly. I get the move. Gotta get it big good. I mean a good week for valuations on certain cards. You know, these are pretty readily available. The 101 big for webinar. You can get that anywhere. 2324 panini prism black parallel. One of one via fnatics collect $5.11 million. Crazy. Yeah, that was yesterday. We record here on Wednesdays. So that happened by another five. Like getting to the seven Figure Club with these cards now. You know, it used to be rare air, like one or two. I mean it was like one a week. Now it's also crazy because like he's still playing like, I mean, he is a freak. I mean like in all the greatest ways. Yeah. But Mr. Wonderful probably bought it. 5.1 mil. Yeah, I think he's wearing it today. Iced out. Yeah, he's got it. He's got it in his belt buckle now. Hey, that'd be a good thing to start. Belt buckle card. Like for at least a horizontal one. I'm gonna get like one of those. The horizontal kaboom. Make it a belt buckle. It could be like, you know, like the dads that like they strap their phones onto their belts that. But like a card holder. I might make one custom. Like not. Maybe not. Yeah, in Texas or like a. Yeah, yeah. I have a huge. What they call that. It's a belt buckle. But there's something else. You know what I'm talking about? Do they have. Anyway, do they have layerway for those? Can you like, you know, pay over the next 10 years. Layaway, you know, that's a great concept. That's what they did at Kmart. You know, I grew up pretty poor. My mom did layaway sometimes. Like literally and easily. Where I'm at now it all comes full circle and. But the blue light special. Layaway. Kidding me. I think my first bike was like, layaway. I, like, got a picture of it. Yeah. Like, well, when mama pays this off, you can come get it. I'm like, okay, yeah. Credit cards aren't, are they weren't like abundant back then. No. So you would just take a look at it every, every day and just be like, one day, that's gonna be my bike. I'm gonna get it. And then I grew up. I mean, I think I. By the time I got it, I was like, too big for it or something. I don't know. Big, dude. They didn't know. There's gonna be a 36 month plan on that thing. I mean, hey, you can finance anything now. I guess, but this is shit. This is 1985, you know, not a lot of financing. It wasn't any after pay. Let's just say that it was more like pay now. Yeah. The interest rate was like 25%. Exactly. The. So. I know. I mean, I've. I almost didn't bring it up because, you know, Wimby gets 5.1, but Ronaldo's 101. Kaboom. 1.35 mil sold this week as well. Brian, can I borrow like 1.36 so I can, like, make an offer? I. I don't. I wouldn't. And he's like, no, not Fernaldo. I might. That Wimby. I might would pay 1.3. Oh, Ronaldo is like, I mean, the best soccer player. Believe me, I get it. It's not that I don't get it. I mean, I know how big. I mean, Ronaldo's probably more. More famous than Wimby. I mean. Yeah. I'm surprised this card isn't worth more. Yeah. Is it a rookie card of Ronaldo? No, no, just 2018. Just a 2018 green. 101. Kaboom. Just big. They'll make another one next year. Exactly. Another green. It'll be orange this time. Orange kaboom. Well, aren't you glad you got it? But since it's the World cup this year, it actually probably would be worth a lot more. Oh, it's, it's, it's just crazy. I mean, it's just a lot of money. I mean, and I'm here for it, you know, I'm hoping, I think, like, you have. The 101 we pulled wasn't that much. Well, I mean, Tom Brady's card vaults are even leading into the World cup and getting prepared for that, and, you know, they're selling hobby boxes for $2600. Any kid, they'll get it for that anytime I, you know, with the repackers buying, you know, graded cards and then you have the high, high end people starting funds like Mr. Wonderful and a handful of others. The competition for these is just like, it's almost gotten beyond the realm of normal or just normalcy. It's manic. Yeah, Well, I mean, it's partly why I've building like, literally like sourcing technology into the store to get it and to make it easy to sort of funnel it in for that very reason, you know, I mean, it's hard to find, hard to get and like, gotta streamline it somehow. You are competing and you, you could at least cherry pick, get the best out of your local market. Right. Don't let those go away. You know, if. Especially if it's the higher end or like liquid stuff. And you know, I think it starts with removing friction in the process. Fair offers, all that stuff. But I see, I mean, some of this stuff, you know, they're buying at 90, 95%. I mean, is it. They know they're gonna. Is that the biggest challenge at your shop? Is that the biggest challenge for a shop? No, I mean, sourcing, we get. We get sourcing. Sealed is the biggest challenge for a shop that has no allocation and it's going to do a million dollars in sales this year. So. Yeah, but like, but we also have people coming in every single day being like, you want to buy sealed? You want to buy sealed? Like, yeah, because. Yeah, I mean, we, we've created the halo to bring some of that in. And Cole, who manages the store, like, does a great job of facilitating relationships and getting people knowing and all that stuff. So, like, it all comes hand in hand. You know, it's like. But I wouldn't even know what it was like to have a truck pull up. I mean, other than ones we've like ordered, you know, ourselves. I feel like Christmas Day. Like, who is this? The top truck. Oh, wow. Yeah, exactly. Coming in. Do you learn that? Give you an extra hour of sleep too. But you know what, But Brian, you and I talked about this and if you're listening, like, it's made us scrappy and also learning the business, like, if we'd had allocation day one, not saying I wouldn't have taken it. I definitely wouldn't have taken it. But every sort of challenge creates an opportunity, like learning the way the free market works, learning the values of sealed and singles, especially sealed on the allocation side for okay, what is true market value, what's true wholesale, what's true, you know. Yeah, allocation, true, wholesale. But it's gotten so watered down because the values are so higher. Or watered down, it's probably the wrong word. It's like the opposite. Watered up. Opposite. Yeah, the opposite. You know, inflated, hydrated, over hydrated, saturated. Yeah, the fire hose is real. But what I'm trying to say is you've got so much inflation and you've got. Okay, the guys that have a lot of allocation, like you said, going to the TOPS thing complaining about oh I want to get more, they're making like 300% because the, the market values, you know, supposed to be like the way it supposed to work is you know, wholesale than msrp. But in my whole, their wholesale cost never changed. I know that they're doing, you know, round two and all that. TOPS has got smart with like catching up with the, with the, with pricing. Yeah, yep. But your round one, wholesale, more of that, you get that price don't change. And while the market's just going up and up and up, by the time you get to MSRP, it's like 4x, you know what it was going to be. Yeah, it's when you start. Yeah. When you start though, there's also products that aren't 300% that they'll, you know, they'll put that in your mailbox too. But do you think there's a, an anti economic part of this industry? I think there are just like every industry I've worked in and every consumer market, there are avatars and there are segments you have, you know, and everything else too. You've got geographic, psychographic and segmentation strategies that will lift you above any of that noise. It matters. And it hits everyone's pockets. I don't want to, but it hits them all differently. And you have the people that flip and move stuff, they get a little anxious and they've got, maybe they normally would have a two or three thousand dollar collection, they've got suddenly an eight or nine thousand. Well, they need a little relief because maybe their work slowed down or like something they feel a little pressure and they'll move off of that faster or quicker than someone that's at a different tier where they're not living, you know, paycheck to paycheck and you know, like it's, it varies and there's different segments and I think it can. But would you paint if the economy is bad enough or there's big enough pressure, I mean it that brush goes across the entire group, but it goes across entire group differently, you know, because I do think you see patterns changing. I think you can look and watch it, like, trade. How much trade in you're getting versus, you know, sell. Like, we get a lot. We see a lot of that. A lot of people trading up or trading down. I see that in our store a lot. You know, we're in a small economic market in South Carolina, so. But I will say this is their past. I mean, like, even if gas is more expensive and things are more. But this is their free time. This. And they're. Everybody needs that. And I think. I think it does. There's, like, inflation to a degree. Yeah. There's a certain, like, distraction, too, during. Like, if you're, like, struggling at your. At work or whatever, like, these guys get lost in ebay and buying stuff. And so I guess there's like that. That euphoric attitude when you're like, well, everything else is going to. But I really love collecting sports cards or trading. It's all about the chase, too. Like, the effort of finding a card that you've wanted for, you know, so long, that just makes it so much better. And the longer it goes, our tagline is united in the chase. And I will say that literally having this store and watching it, it has never been proven more true across the gamut. Because, yeah, you have people that come open the big boxes and get the chance at something big, and then you got the people. I mean, they're going through the value bins and going through, like, collecting and putting together a master set or. Yeah, a guy came in here. A guy came in here a few weeks ago and was looking through the value bins, and he was looking to complete a rainbow set of his favorite player. Yeah. I can't remember what the player's name is, but he went to Alabama and is now in the NFL. And it was just like, he spent probably two hours going through all of our bins just to find this specific player for. To complete his set. And he was so excited. He was more than happy to be there. Grinder. I'll say this. We have had more. I would not have believed. We were probably even a little late. Like, it was like, the last thing we put out was like. And I got. And me and the boys have so many cards. We have so many. We'd bins in the back that sat there for three months. I didn't bring them out. I could have. That's like, nobody's gonna want these. It's Unbelievable how many of those we sell. Like, I even where it's at. It is. It's funny, I ludx, you know, just on the data side, we can go into our database, and no matter what, there's a collector collecting it. Like, you could put the most obscure player in there, and this guy has 150 of those cards. You know, it's. Yeah. So it's like going through a value box. But when you get to see their collections, you realize that there's nothing that people. They'll collect everything and everybody. Someone will. Yep. Yeah. Well, we do have a few more news. Yeah. What else we got on our headlines here? Pokemon may add ID verification in Japan to help fight scalping, which I think would be interesting. So you gotta, like, turn your ID in so they got you so you can't come back through the line or whatever. Like her, I'm assuming. Scan that thing. Oh, you can. I'm sorry, sir. You came back through here. This is your second time. You've already tried. If you do it one more time, we're gonna take you to the. The jail in the back of the Walmart. I'm curious to have the scalper jail. I'm curious as to how scalping compares here versus Japan. I've never been to Japan, never seen it, so I'm just interested if it's as bad as here or if it's. I mean, they got those sharp knives. I wouldn't want to get scalped there. Just saying. Samurai sword. Yeah, Samurai. Sorry, I had to go there and I. Look, you know, but no, it's in all seriousness, like, if they're. If this is like their headline, they must struggle with it too. Yeah, I mean, like, if they're literally. They're we. I haven't heard anybody in the US they go this far. I mean, well, apparently the lady at the Walmart who puts out all of the Pokemon, like, they had to. They have to have, like, security around her. The Walmart Nazis, though, are annoying. I'm just telling you, you know who you are. You know, you got a little power for the first time. And I have four boys, so I'm not. I look like a scalper when I'm not scalping. Like, we go in the store before I even open the store, before I open this store, we go to Walmart and, you know, I got five mouths to feed, I. E. Five hands. You got to rip some packs. Yeah, I look like a scalper, but I'm just going home to overspend and, you know, cut some Trees down. I mean, you know, like. Like, sure, you got four boys. This woman, she swore she thought I was lying every week. And then finally I got all the boys up. One over there. I took them in there, and she's like, okay, you do have four boys. Yep. Yeah. Well, the NFL Players association filed a lawsuit against Leaf Trading Cards for their. Their production and their licensing. So I think that's interesting. And especially with, like, all the tops and fanatics and stuff like that becoming, you know, more and more and more of a monopoly. That sounds expensive to fight. Yeah. I'm curious if anything comes from it, but, yeah, I mean, so. So the NFLPA and your little buttons blocking my screen so I can't see what that headline said. Okay, they sued Leaf. Got it. Yeah. Well, I don't. This is interesting. I mean, Tops gave. Let him in on that deal, you know, and now they're like, okay, yeah, can't be using our. Our guys. I mean, I don't know what Leaf's rights are. Don't they have to get the rights from all the players that they do? Hell, yeah. I mean, I mean, they must be crossing that line of, you know, unlicensed, like, shitty cards. And they probably pushed it enough, and this is like, cease and desist. And then they probably didn't. And now they're like, okay, we're going to take you to court with NFL. We're like a trillion dollar company and you're not. And. Yeah, yeah, it's not good. Leaf does not want to get in a legal battle with the NFL. And they are. It looks like they are, but it seems like you could see this coming or. I'm surprised it hadn't already happened, but I don't know. One minute. What's up, everyone? We are here with the ONIT segment of the week with Leonard Berry on it's digital marketing producer Leonard. What's up? How you doing this week? I'm good. Good to chat with you, Bella. It's always a pleasure to be here with you guys. I'm excited that we get to do a little segment together. I know, it's exciting. This is my. My first time taking control of the mic, and I'm excited for it. So what's on? It got cooking up this week with softball. Yeah, I mean, softball in the women's College World Series. Eight teams are left, and we sent six of them, so pretty cool stuff there. Had a ton of representatives out of a bunch of different conferences. Had Nebraska and UCLA both make it out of the Big Ten. Texas Tech representing the Big 12. And then we got Arkansas, Texas and Tennessee all there as well as we're recording this. Texas Tech is already a one, and, oh, Tennessee and Texas are playing. So a lot of good stuff going on there in the softball world, and it seems pretty likely that we might end up with another champion that. Yeah, those numbers don't lie. I mean, six out of eight teams, you really can't ask for a. A better lineup than that. Who. Who do you think's going to be the champion, if you had to guess? Yeah, I said in my preview video this week, I thought it was going to be Texas versus Nebraska in the championship. So far, what I'm seeing out of Texas, I'm not liking what I'm seeing. But I did pick Nebraska to win it all. So I haven't seen them play yet. They'll play later on today, but I still got hope in them. But Jordi Fromm just won player of the Year. We did a little video for her. She's been one of our athletes that we've been with for a couple of years. She signed autographs with us in the past, decided not to sign this year, but still let us make cards for her. So just been super cool to see her journey and I'm really hoping that, you know, home in Nebraska she gets the job done. And it'd be the first ever title for the Huskers, which I think would be pretty sweet. Yeah, that. That would be huge. And, and, you know, nothing better than some school spirit that you get there. That's awesome that she signed in the past. You know, how many. Do you know how many signers you have in this. In this pool? We got quite a few. There's. I think every team has at least four autograph signers. So, you know, four times six right there. My math is not as good as it used to be, but that should be 24. So we have at least 24 signers. And then something really cool that we're doing for softball that is being announced is we actually have a special promotional pack that just got launched. So we have put a pack together that features all six teams. You get a card from a player from each of the six teams that has five inserts and one base card in the pack. Some of these packs that are lucky packs have autographs in them, including on it black signatures that we got. We didn't end up doing an onit black release this year for softball, but for Texas Tech, Tennessee and Nebraska, we got on it black signatures. And we have put these into these Promotional packs that we are giving away throughout the World Series. You can't buy them, but what you can do if you want to secure one is if you place an order on our website for $75 or more, the first 300 people who do that are going to get one of these packs automatically thrown into their order. And then we're going to be giving away a pack a day throughout the rest of the Women's College World Series. So if you follow us on our Facebook, our Instagram or our X Twitter accounts, we're actually giving away these packs. So something really fun that we've done here for the Women's College World Series to kind of celebrate our six teams. I heard that you have 17 total teams heading towards the baseball regionals. Yeah, 17 teams in baseball regionals, nine hosts. And one of the crazy things for us is we got really lucky with the way the national seeds fell and then the way the teams that got invited to regionals. So we only have out of the 17 teams, three regionals where we have multiple on it teams. And that's the Atlanta Regional where Georgia Tech and Oklahoma both are. Auburn's hosting their regional and NC State is there. And then in Morgantown, West Virginia, the Mountaineers are hosting in Wake Forest, got sent to that regional. But outside of that, we have the rest of our teams. Aside from those six are all in their own regionals. So we could potentially have 14 teams advance to super regionals, which is crazy to say, just kind of all depends on what happens throughout the rest of them. But it would be surprising to me. I'll say if we send 14 teams, but this is probably the best chance that we've ever had to send a very high number of teams to super regionals. You had mentioned me earlier this week that all of the softball and baseball teams have rolled out. So all the teams that are going to be produced this year have been produced. So that's huge. Could you also explain just a little bit about how your production works just for other sports, maybe for football coming up here in a few few months and how people can kind of anticipate looking out for those? Yeah, of course. So at on it, we're a little bit different than maybe some of your other standard card releases because other manufacturers will release the product all at the same time. We make the same products for all of our schools, but because all of our schools operate differently with different licensing, with different photography requirements, with different signature dates for athletes, we usually do rolling releases. So we'll have teams and cards ready to Go. So we'll release some kind of waves at a time. This year we had UCLA and TCU baseball ready to go basically before everybody because they got their cards back to us super fast. We got them printed. So those came out all the way, what, at the end of almost March, you know. And then just a couple weeks ago, we released our last batch of softball and baseball teams. So for football, it's the same thing that's going to be our next wave of releases on it. So for football this year, we'll probably start ramping that up towards the end of July into early August. But last year, for example, a team like Indiana, we didn't release their cards until the end of December because of securing licensing agreements, securing photography, and just the general quirks that go into creating an officially licensed collegiate team set. So if you don't see your team on our website on, you know, the first day of releases, I would say don't panic because we do do rolling releases. So if you follow us on our socials will give you, you know, the insight on when teams are going to be dropping, what teams we're going to have. So that way for folks that are looking to get their boxes, especially for those teams that sell out really quick, like Ohio State, Michigan, Indiana, stuff like that, we will let you know. We'll give you some heads up. Yeah. Awesome. And guys, you know, at this point, you should know, shop on an athlete.com use code collectornation at checkout to receive 15% off your first order. And go spend $75 and go get those, those packs. And hey, maybe you'll get a lucky pack and get an auto all comped for you. So, Leonard, thank you so much. Enjoy it as always. Any final words before we close out? Of course, Bella, we appreciate it. Thank you so much, everybody. It's always a pleasure to be here and love talking on it. So feel free to follow me on my social at Leonard underscore on it or follow us on social on athlete. We're on TikTok, Instagram, Facebook X, YouTube, pretty much any social media platform you use today. So come hang out with us. Talk some college sports. If you're a college sports fan, like I know Collector Nation is. Yep. Well, we'll see you next week. Is there any final thoughts? Final thoughts are. Here's your releases of the week. You've got tops, tops, Tops. Bowman coming out this week. Hey, there's some panini mixed in there. Upper deck Panini even sounds like it sounds now like panini. Like, you know, like I'm excited. Who wouldn't want the tops instead of panini? I'm excited for the top cosmic chrome on June 19. Football. I think that that would be a cool set. Mark your calendar. It is a cool set. Especially now that it's not the rec league. You know, nothing looked more like the rec league than Wimby in the non licensed uniforms. Church league. Yeah. Yes. But I am. There is some cool stuff. We got a lot coming in. I got like, I don't know, seven figures in. In sealed coming in. I think all through backdoor sources. Signature basketball looks cool. We got some big hobby boxes going on. That's good fun. And I look, I look through this. The lens of every collector out there. I have a story. Yeah. But I'm going to be ripping this myself. So that's where it all started. I know. Yes, it did. Brian, final words. I know. We got scoop now, my man. I appreciate you guys and always good talking. And we will reconvene same time, same channel. Yup. L U D E X LUDX in the app store. Go check them out. It's the best scanning and collection management tool in the market. I don't just say that. I don't get paid to say that, by the way. I believe it because I was. I was a card carrying member long before I had this show and long before I even knew Brian. So I mean what I say. I say what I mean. You should too. Bella's over there. Brian's right there. We'll see you next time on Election. Thanks for tuning in to the show. Be sure to follow us on your go to podcast platform and catch the full video episode over on YouTube. Visit us@collectornation.com and follow Ryan on Instagram at Ryan Alford. Now get out there and collect yours, babe.

Episode summary

Ryan Alford, Brian Ludden, and Bella Shafer are back with a wide-ranging conversation on what the hobby feels like right now from inside the business, not just from the outside looking in. This episode covers the headlines everyone sees — multi-million-dollar card sales, product releases, and major market buzz — but it also gets into the friction points hobby businesses are actually dealing with every day. Ryan and Brian talk through sourcing issues, the realities of running without allocation, the strange economics of sealed product, and why the hobby can still feel oddly resilient even when broader consumer pressure is real. What makes this one work is the perspective. Ryan brings the card-shop operator lens, Brian brings the market and product lens, and together they make sense of why collectors keep chasing, why certain price spikes still happen, and where the hobby may be more insulated than outsiders realize. Shop now at onitathlete.com and use code COLLECTORNATION at checkout to receive 15% off your first order! Topics Covered Record-setting Wemby and Ronaldo sales Why sealed product remains hard to source How allocation still shapes the hobby economy The challenge of moving slow product versus hot product Why DealerNet and distribution systems frustrate shops Whether the hobby is truly recession-resistant The psychology of the chase and collector demand Ryan Alford and Brian Ludden on what’s actually happening in the hobby Links Collector Nation https://www.collectibles.show/episodes/ Ryan Alford https://www.ryanalford.com/ https://www.ryanisright.com/ https://www.instagram.com/ryanalford/ Brian Ludden / Ludex https://www.ludex.com/ https://www.instagram.com/ludexapp/ Bella Shafer / Collector Station https://www.instagram.com/isabellashafer/ https://www.thecollectorstation.com/