Jun 22, 2026
Less Cards, Bigger Cards + The Psychology of Consolidation + Football's Next Wave
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Hi, friends. It's Dan Wilbur and Zach Sims, and we're the hosts of My New Thing, a comedy podcast about obsessions. It's a show where we talk to comedians about their niche hobbies and their pop culture fixations. Everything from graffiti to 70s cinema and really anything in between. It's called My New Thing. Get it wherever you get your podcasts. Michael Jordan Sports cards is a lifesty Sports cards and we live now Jeremy Lee in the building and every guess that you ever needed Sports cards after hours keep the hobby heated Updates, homie Talk like you never seen it Sports cards live and I could ever beat it Sports cards is a lifestyle Sports cards and we live now. Welcome to another episode of Sports Cards Live with your host, Jeremy Lee. All right, Joe. So again, welcome everybody. We gonna have a great show. We're off to a good start already. David Chase may or may not join us at some point live from Hawaii. He's on vacation now. We got Chris and Josh joining us a little bit later. We got David Novak, who is Upstate Sports Cars joining us in just a couple of minutes. Is there anything else we want to get through before we. We moved on? Joe, anything else on your mind? Hangover episode 4 Unhinged from last week. Yeah, I mean, I know, I know a lot of people wanted to talk about that. You know, that the Jerry Springer component of the show. I, I couldn't make the hangover for. Due to work issues, so I missed. I missed. I. I heard you and Dave Chase give it a little air time, but yeah, just moving on. I mean, that's one of many chapters in the Sports Card Live, uh, treasure chest of content. Absolutely. David Novak, please take a moment and center yourself in your phone. Get your phone all set up so you're good to go and. And we'll bring you on in just a moment. Okay. Yeah. There you go. That's better. Midlife. Greg is with us. Greg, we. Your ears must have been ringing. We were already talking about you. But welcome to the show. I. I gave a tease of one of the cards that I picked up from our common friend in Sacramento. So I gave you a shout out for that hookup. Thank you again for letting me know he was back in business. A lot of congratulations coming in for Tony from Laura, from Jacob, from Situational, from Pastor Craig, it's. And from. And from Orlando and from Orlando as well, right up there. So it's always nice. We have a great group of a great community here. Great group of people in. In the Sports Cards live community in the midlife community, in the Tony community, in the Orlando community, and everybody's community. I don't want to leave them, but anybody out. So I'll start. Stop right there. But in the Joe Perot community, Joe Perot nation, as they say, the clubhouse community. We. We. It's like we created a more extended family with the Hangover jumping into the clubhouse brand. Yeah, that's true. Yeah. The. The Hangover, which drops on Wednesday, is all this exclusive content that we're creating from Sports Cards Live now. But the Hangover Live. Exclusively. Not live, but. But available exclusively on the sports card clubhouse YouTube channel. So go over there for that, guys, and it's fun. We're gonna record episode number five here in the next couple days and drop it on Wednesday. And then again, the. The Hunt, the new Collect originals show that I'm doing on Thursdays on the Fanatics Collect app. And Fanatics Live will not be able to watch that on YouTube. And. And if you want to win a giveaway, you got to be there to watch it, so I look forward to seeing you guys there. Jim defines as. I also love Tony's baseball cards. Yeah, you guys. Damn both of you for putting that song back in my head. Just after three weeks, I finally got Tony's jingle out of my head. Now it's back because people wrote it into the chat. No, you, please. I. I'm banning Southern collector lyrics from the chat, Jeff. Oh, the Ruth called shot ticket stub is going off tonight as well. Incredible. Jeremy from California. What's going on? Good to see you. Good to see you. And Pastor Greg says, the only hangover that I like. I appreciate that, Pastor Craig. I think I'm saying Pastor Greg. Pastor Craig, high pop professor with a congrats for Tony as well. What a nice chat. All right, David. No. Okay, we're gonna bring on David. Joe, are you ready for that? Yes, sir. All right, David's got two thumbs up. Everybody, I would like you to please welcome Mr. David Novak. Two sports cards live. David, how are you, buddy? Hey, how's it going? Thank you, Jeremy, for having me be here. It's great, great honor. I'm a very big fan of the show. Well, it's great. Oh, nice to meet you, sir. Pleasure to meet you, too, David. It's good to hear you. You're on your phone. Any chance you've got earpods or something like that available? Yes, if you want to give me 90 seconds. Yeah, let's do it. Let's do it. I think you're. We'll get. Oh, actually, Never mind. Joe, are you hearing them good? Pretty good. Maybe. Maybe unclear. Let. Maybe let a little more talking go. Yeah, I just noticed that my. I just noticed my speaker volume was a little low. So that might just be me. David? Yes. It's good to have you here. You've been watching the show for a little while. Almost seven years. Six to seven years at this point, since you've been going. Wow, it's great, great show, great program, very educational. Definitely something that I'm always looking for. So I appreciate it. Good. Well, I appreciate it very much. So. So thank you very much for that. Why don't we start because I'm chat if you need. If we. If anyone in the chat wants David to go get some earbuds so you can hear him better, let us know. Otherwise, I think we're good. But we'll leave it to the chat, David, for now. Tell us a little bit about yourself. Tell us a little bit about your hobby history when you got into it. Give us some information on yourself, please. Okay, so I'm 37 years old. I live in upstate New York. I'm about half hour south of Albany, New York. I have two kids that are almost teenagers. One's in Pokemon, not so much, just a little bit. He's 12, going to be 13 soon. My daughter, she doesn't really care for sports cards, which is fine. I've been a collector on and off throughout most of my life, since I was probably about 7, 8 years old. And I've jumped in mostly when I was a kid just because of like the Dallas Cowboys. They've always been very significant to me in my life. So the Cowboys are your team. Absolutely. And you're a Cowboys collector? Yes, sir. Yes, sir. And I'll show you the piece that got me started. This is an 8 by 10 of Dion Sanders. And the certificate of authenticity is from 1996. So I was 8 years old. My mom got me this piece. So this is my first piece that I've had in my collection. Very cool, man. It means a lot to me. Yeah, very cool. Well, one thing we can do is we can. I'm just gonna share the Hobby Spectrum directory here for a moment. So you are right, you just, you just, I think, joined last night. We've had a couple guys since you already, but there you are. You scored a 25 on the assessment, which leans you heavily towards the investor. Sorry, sorry. The collector side of the spectrum versus the investor side. And you've got your. I noticed you added your Instagram link. You didn't add any sports or teams or players you collect. So you should go in and do that when you have a moment. But there, you know, there you have a bit of an idea of the type of collector, the mindset, the motivation, the behavior, the that that David really brings to the hobby. And as we get to know him a little bit more tonight, we'll see if, if we think it's consistent, I suppose. So we chatted, we met a little bit ago, David, and you were supposed to come on back in like October, I think scheduling didn't allow for it. So we're finally getting you back now, which is great. I'm happy to have you with us. It's been, it's a long time coming, but we had a few topics we wanted to talk about. So why don't we jump in and we're going to start with talking about Millennial collectors because you had, you have some thoughts on Millennial collectors and it's not just one thing. So I'm going to turn the table over to you, Joe. We'll turn it over to David. We'll let him present his topic and then let's get into it. Chat, get ready. We're going to talk about this for a little bit. So David, when you were mentioning to me about Millennial collectors, specifically, what's on your mind? So now this is my perspective. This doesn't mean every single millennial that's aged 30 to 45 because according to like Google, it's 1981 through 1995. I believe it was was the millennial age point. So I'm like right in the middle. As a matter of fact, at 37, I'll be 38 in September. So for me personally and through my lens and perspective, I've jumped in from like the Zions, the Jaws, the ultra modern. I've jumped into the 2000s. I've, I've had patch auto cards of LeBron James, like game use patch autos on card stuff from upper deck. I've had vintage cards from like Cassius Clay. It was like a 1968 PSA 9 Cassius Clay card I had back in 2020. So I have range of hobby knowledge of cards like from Burke Ross Willie Mays cards to Cash this Clay to Zions. So like I have a lot of range and throughout that journey I've collected in many different pockets within those areas. And what really sticks most to me are like fewer and fewer cards. Kind of like what Brent Deep Value investor speaks about quite a bit on, throughout through his content. So tell us A little bit about, about what he speaks about, just so people know. I mean, he's been on the show here, but, and what is it about his, his approach or content that resonates with you? So like, a brief summary on what he generally speaks, speaks of is like, fewer and fewer cards will hold less value. Like, basically. I said that wrong. Actually, fewer cards will hold more of the value. I said that wrong. Right. He, the, the Pareto. The, the Pareto, yes. Yeah, yeah, that's basically the summary for Brent. All right, good. Joe, any thoughts on, on that, Any feedback for David or thoughts on that sort of Pareto principle approach to collecting? Well, yeah, I mean, I, I, I, I think we've seen, you know, the Pareto effect be manifested to some degree in what people are doing in terms of consolidation, of pushing into the goats. So, you know, kudos to him for, for presenting that and, and maybe that was a trajectory that, you know, was, was sort of organic and natural. David? I, I actually had a little fandom for the Cowboys. I have some relatives in Texas, so when I was early on, like in the, in the mid mid 70s, I, I kind of, I was a Raiders fan, but I also sort of liked the Cowboys because they were in the other conference, so I was allowed to like them a little bit. So Staubach, Drew Pearson. What I wanted to ask you is what who do you think are on the Mount Rushmore of Dallas Cowboys players? And you know, speaking in the realm of cards and collectibility and maybe the Pareto effect. So that's a great question. So, like, I would answer that in two different ways. I would answer in a historical lens and then a lens through my, like, View as of 37, what I've seen in my life historically. I would say, like Tom Landry, like his highest graded rookie card. That would most likely sell for like a few hundred thousand dollars if it was at like a heritage auction, something like that. I had no idea. Something like, yeah, there was a high grade Landry. There might have been a 9 or a 10, but there's something out there like that there's a monster. So there's Landry's best card. And then I would say Starbucks best card would be his rookie. I would say Dorset. And then the next card, I would say Aikman's best card. I'm, I'm very biased. I would say would be this card right here. Okay. And this is pulling up my bias opinion, but I would say his green PMG is Aikman's best card in his entire card. Catalog. So do you just have, like, green PMGs lying around your desk? Is that how it goes up there in upstate? So. So not quite. I pulled them aside just for this show. I normally don't keep them around like this, but I have five cards, so it was pretty easy. Like, my main collection, again, is only five cards, and I'm okay with that. Like, I've had collections where I've had like 50 graded cards, but I've consolidated it down to like five cards, literally. Yeah, and I'm very comfortable with it too. You're not just talking the talk, you're walking the walk on that. Yes, sir. What about David? What about Emmett Smith? Emmett Smith. I like Emmett Smith a lot. But there's many people that feel that Barry Sanders is the better running back. I feel that Emmett had the more accomplished career based upon accolades such as, but not limited to, Super Bowls MVPs. He. He has like the most rushing yards and various other historical records. So, I mean, a running back can't get you three Super Bowls. I would say it was a quarterback. But a lot of people talk very poor about Troy Aikman because he had a very short career. He only played nine seasons, and like, he was hurt. He had like 12 concussions throughout his career, so it was very short for him. So. But it's very memorable. Yeah. Okay, go ahead. Just, just, you know, we might talk about this later in the episode when our friend HOJ comes in, but where do you, where do you weigh in? Like, with a. With a guy like Troy Aikman, for instance, who has gained a lot of positive fame in his realm of announcing? You mentioned he only played nine seasons, but he is probably one of the more well known voices for the NFL. And do you, do you incorporate the full panoply of someone's cultural significance? You mentioned Landry, obviously, is kind of. Or. Or are you more of a. Like, what did they do on the field? Which way do you lean on that conversation? I would say both. Like, so when Jerry Jones bought the Dallas Cowboys, and I believe it was 88 or 89, the Cowboys were in the tank. They had. It was just like the worst the franchise ever was. They've been around since the 60s, and basically they drafted Michael Irvin in 88, then they drafted Troy Amman ahead of Barry Sanders. He was the number one pick in the 89 draft. And then a couple years after that, they started rolling and then they had their dynasty. And basically today, the Dallas Cowboys are the most valued sports franchise in all of sports. Like, very, very historic. It's very impressive too, because, like, the New York Yankees, they've been around for like over a hundred years and they have way more rings and championships, but the thing is, they have a lot longer of a Runway, so it's, it's football and baseball. It's obviously different and stuff, but it's very interesting. Very interesting. Yeah. I love hearing about all the, the all time greats for the Cowboys and you mentioned all the ones I could think of. So I think you got it covered there. But yeah, and the, the documentary, again, I forget what that was called that I watched recently, was, was a really interesting show and very educational when it came to the Cowboys and Jerry Jones and how he, how he runs things over there. Okay, so back to the millennial discussion. David, you know, and Joe kind of threw out the word there, consolidation. And you've done that. Obviously. You mentioned you've had 50 card collections. You have five now. What is, are you finding that with yourself as a millennial in the hobby and other millennials who you are talking to, your hobby friends that happen to be millennials as well, are they all kind of moving towards this consolidation theme and really scaling down the amount of car? Are they really going for quality over quantity the way you have, do you think, if, do you think that this is something that millennials are more prone to do than other generations? What's, what's, what is it in the air for these millennials? And are they all going in that direction or many of them? So I would say some are, some aren't. There are, there's a point of perspective that each individual needs to have on how they look at things. Like, do they need to, do they have too much of their net worth tied into these cards? If so, they may need to constantly have a revolving door of cards going in and out to keep some level cash flow and maybe cover for, like, emergencies. I work really, really hard to put myself in a position where I do not need to worry about these cards because needing to become emergency funds, like, I work very hard and secure everything so I don't have to even worry about it. Not everybody can do that. And there's also, I think it's, I think it has more time, has more to do with, like, the time you are in the hobby, like, how comfortable you are with buying a significant card. You have to, like, when you buy a significant card, you have to understand, like, when you're sending that money, you are going to take a chance and you have to be very, very comfortable with it. Absolutely. Absolutely. You do. So, so when we talk about consolidating, you know, as a millennial, because I want to really focus into that. Because you are one. I'm, I'm. Whatever generation came before the millennial, is that I'm. Is that Gen X, Gen Y, Z? I don't know what gen I am, but it's before the millennials, because unfortunately, I was born before 80, 81, I think you said. So I'm not as in touch, but, you know, I've got a lot of friends that are of that age, including yourself. So, you know, what, what is it like as a collector? I'm a. I understand the 100 card, the 100 count card box for a collection. I can understand 50, I can even understand 5, but not for me. I, I'm more of that. Like, I need like 2, 000 cards to really be happy in the hobby. And I couldn't imagine consolidating down to a hundred, never mind less than that, especially five. But when we talk about, you know, a millennial, early, I guess even anyone, for that matter, who is collecting that way, I think it does come down to how long you've been in the hobby and how you grew up in the hobby. If you're just coming to the hobby at Covid, let's say, it might be easier to consolidate down because you may have, maybe were just purchasing cards left, right, and center, maybe didn't have much of a theme to your collecting. And then as the years go by, you develop a theme and you realize, oh, okay, hang on a second. I want, I want to be more focused as a, as a collector. I want to not have to have so many lanes I'm into such that I can't really, you know, drive down any of them effectively and, and, and in a way that is special. So is that kind of what you think? Are people in your generation, in that generation, really trying to curate a small but mighty collection? And do you think that it matters if they started collecting more broadly or if they came in during COVID So I would say, like, as long as, you know, like the certain players in the catalog, you. You have to know what you're. Basically, when you buy a card, you have to understand the significance of the card to make sure that when you buy that card, you have to understand the value. And there's all types of risks that are associated with that. And also, in addition with the card count, I would say, like each card, if everybody took their collection, let's just say they have 50 cards, they put them all in front of them. If they like, kind of teared it off, like, which cards would they like to get rid of? And basically with those cards, like, use your imagination. If I sold all 12 of these cards, I take that those funds and I can get this card of this player. It's basically like analyzing your collection and saying, if I tear this off, I keep the top tier. Like the best of the best. Keep that aside and the bottom tier. If I were to sell, for example, 12 of those cards, what could I use those funds for? What could that get me to add another piece to the top tier? And like, in addition, like, I feel that my generation is very competitive in a way. Like, with certain things, we want the best of the best with what we could afford, obviously. And I just think that has a lot to do with it. Like today, like, I had like my daughter's softball tournament and like, there's lots of people that are my age and they're very, very competitive. And it's just, I don't think it was like that with the previous generation. Like, it's just very, very cutthroat. And like, not that I'm like that with cards. These are just cards to me, but it's just like that mentality and perspective. It's, it's, it's alive and well. Yeah. I mean, it's, it's, it's an interesting way to do it. I appreciate the, the comp, the competitive nature of the, of, of millennials, or at least the people that you're thinking of when you're talking about that. And then I have to ask, what are, what are they competing for? What are you competing for as a collector? Are you competing to have, Are you competing for the Flex to say, look, I have the best Troy Aikman collection? Are you competing against yourself as if it's a game of golf where you're trying to build the best and you're nodding because I know that's where you're going, where you're trying to build the best collection you can for yourself over time? I think, I think there is. And I. Well, maybe I don't know for sure, but do you think there is an element among some people who are just competing for the Flex versus the long term curated collection? So to me, the Flex, there's nothing wrong with the Flex. There's lots of great people that do that flex their cards on Instagram. None of my cards, as a matter of fact, are pictured on Instagram. I do have my green. PMG is like my profile picture. But it's not about the flex. It's like, I think it's more of like what you said, the game of golf within. It's like, it's just a never ending course. And I just want to keep adding like these significant cards as I go, whether if I add one or two cards a year, that's okay. There's enough in my life to kind of keep me distracted where I don't have to like over analyze this game and make it too much more difficult than it needs to be. Like, I do have, I do have like certain cards that I have left on my checklist. But at this point, I'm happy where I'm at. I'm very thankful. If I don't buy a card for another five years, I mean, I, I will buy cards from now till then, of course, but I'm at that stage where if I don't buy another card and we just like the Internet just went out and like, you cannot buy, God forbid. Of course, if you could not buy any more cards, I would be okay with it based upon what I have and where I'm at. I'm very thankful and grateful. Yeah, that's, that's a great outlook to have. And then the next question is you said, you know, if you are sort of tearing out the cards to go for the best of the best. And I want, we'll get Joe's thoughts on this too. Because what I thinking when you said that, David, is that, you know, the, these millennials are looking for the best of the best cards. They are, they're maybe they're looking at Cajun cardboards tier list and maybe they're applying it from MJ to another player who has similar cards from those, from that era, those eras. What if, David, what if the tier list moves around? What if cards over time, over years, because louder voices start talking about another card and it, and it leapfrogs a tier one card. Like, how reliant are these collectors? And I mean, this applies to the whole hobby, not just millennials and not just the ones you're specifically thinking of. But how reliant are we as a hobby on this tier list, this structure that we've applied to these cards, which is often based on, you know, who, who the wealthiest people are on social media that are collecting them and, and showing them. That has a lot to do with it. Once those guys leave, someone new comes in, chases something else. Like we are literally, these lists are, are formed based on an inefficient sort of marketplace that is Fragmented and scattered. And you know, comps are not that reliable as a end all be all because of just the nature of them and, and how fragmented the industry is. So really we've created this environment and this structure, this tier, like you mentioned, but I think it's subject to change at part. Will the, Will the p. Will the green PMG ever fall off its perch as kind of, you know, king of the king of the jungle of the insert jungle? Probably not. But what about some of the lower tier cards that could, you know, juxtapose amongst each other, move around? Like, how reliant are we on. On other people's value assessments of, of car? What are your thoughts on that? That's a really good question. So I value historical manufacturing more than the hobby as a, like, not. I mean, I respect the hobby, of course, but like, I, I look at the historical significance of these cards more than the value that two people want to spend on that card to change that card's value. Like, the green PMG is the green pmg. The masterpieces are the masterpiece. They may move up or down, but like, I don't think the masterpiece is going to be like a 25th best card of a player. I think maybe, like, it'll go up and down a little bit, but to me it doesn't make much of a difference. I'm okay with owning these cards. Like, they're just. The cards are the cards at this point. They've been these cards for 30 years. The comps, the narrative, the hobby, what people like in the hobby is always going to change. Like, nobody can predict the future. And I just feel that, especially with 90s football, like, I just feel it's very undervalued. I'm not trying to sell it to anybody, of course, but it's just like that market is just very, very like underserved. Like, there's not a lot of people in that pool, which is cool because it makes it very affordable. Like, if this was basketball, I wouldn't be able to touch a lot of these cards. And it is what it is. Oh, I, I think you're, I think you're dead on. Right about, about that for sure. And that's why you're in the football market maybe right now. I'm also. Because you're a fan, you know, you're a Cowboys guy, so you're, you're. It works out well for you that cards that you want to buy you feel are undervalued, underappreciated, underserved. And that's a Great. That's a great place to be as a collector. Joe, what were your thoughts on that line of discussion about, you know, the fact that certain cards are valued at a certain level relative to other cards? That whole tier system, is it set in stone? What are your. What do you think? Well, I mean, there, there can. I, I think things can, can move from time to time, but I, I do think that there's been a, a fair, A fair amount of stratification, I guess you could say, with the tiers. I think the thing that I find interesting about the football market, and I agree, David, that the football market, you know, considering how popular it is and how much money it generates in American society is, Is undervalued. But the interesting thing there, you know, football is not like baseball or even basketball, where there's, you know, there's a hitter and a pitcher in baseball, there's different players in basketball. Football has a wide range of positions. Point in case the Deion Sanders that you pulled out right out of the gates. I mean, Dion. Defensive backs, he may be the most collectible of all the defensive backs, but then, you know, you've got quarterbacks, you got Lawrence Taylor as, you know, a famous, you know, amazing iconic player from, from your parts up there in, in the Meadowlands area. But yeah, I'd be curious what you think about the football market in so much as I, I guess consensus is that quarterbacks are what matters. But, you know, as, as a appreciation of the game. I, you know, I, I value the running backs. I value the wide receivers. What are your thoughts on that? Like? And it speaks a little bit to the tiers because I think in the football market there really is, you know, notwithstanding Barry Sanders, notwithstanding Jerry Rice, there is a pretty strong stratification in the tiers around the quarterbacks. And obviously, you know, you pulled out your, your Troy Aikman. So what do you think about the football market that's specific, specific to the game itself and the, the different positions and how collectors tend to, to gravitate towards quarterbacks. So. That's a great question. So most of the quarterbacks command like, most of the value. There are like the, the outliers such as, like Barry Sanders, Jerry Rice, like you were mentioning. I just feel like it's just certain teams have certain guys that played for those teams that are just fan favorites, whether they won Super Bowls or not. Like Brett from Stacking Slabs. He is a huge Andrew Luck fan. You know, he had a great career and he has a great following. Now there's guys that Like Dan Marino, for instance. Dan Marino has great collectors. He never won a Super bowl position. Players like, on defense, like, they're, there's pretty strong sales. Like if you look at like The Lawrence Taylor PSA 10, like that sells for a few thousand. Like it's not a cheap car. I mean his, his raw cards and his nines may be a little more affordable. Some defenders have some value. There was like a hundred thousand dollar gem master sale of Deion Sanders. I think it was on all like last year, earlier in the year or something like that. So there are some defenders that get strong values. It's just the top tier cards for those guys in their catalogs. Like, I'm very like very driven on. Like when someone says a player, like my mind goes right towards their top 10 of their card catalog. In my estimation, through my lens, that's just generally how I look at cards and players. And I, and I've been trending that direction too, if I'm being honest. Like I, I think I. Coming out of, I think I'm Gen Z, I don't know. A pretty wide ranging, you know, eclectic approach. But as, as I get older and as I kind of like hone in on, like you said, like, what do I have in my collection that could move in the direction of something that is. And I'll, I'll own it. Yeah, a little bit of a flex. Like I'm a Curry card collector, which. It's hard to flex in that, in that area in that, you know, catalog. But nonetheless, do I want to have a Curry, A Curry card or two that I can be really proud of? Yeah, I do. It's nice to do that, right? It's nice to have some cards that you can. That, that is sort of are the phone. The, the foundations of the cornerstones of your collection and then, and then everything else builds around them. It's, it's truly foundational to have cards like that. And it makes you feel more established in the hobby as a collector. You know, I, I find. Joe, you got something else? I was just gonna say I get the golf metaphor. You know, you're playing against yourself. It's really like what's your best possible outcome? But come on, a little competitive, a little competitive fire amongst us collectors. Isn't that okay? Are we allowed to have a little competition for, you know, we're not all millionaires, so do what you can that's best for you. And then once you acquire it, like flex that PMG green. Absolutely. Yeah. No, I mean, listen, it's, it's the world we live in today. And if you're on social media and, and you're, you're, you're not sharing your cards, then you know all the power to you, you don't have to, but it can be fun to do that as well. For sure. Okay, I got, I got more, I got comments I want to get to. I got topics for David Novak. David Chase has shown up in the back room from out of nowhere and from Hawaii. He's now in the, in the, in the studio with us. So we'll bring, we'll bring on in just a second. David Chase. Let's run through some comments, guys. David, can you give me a minute? David Chase, can you, yeah. Okay, so we're gonna run through some comments. A couple of you guys let us know that we could hear. David Novak, thank you for that Stukes four hour drive from the Fargo card show. Glad to see you made it home safely. Hope you had a great show. Jeff Will says I already like this guy. He's a Cowboys fan since 1976. Not Yellia shouting out a feller. A fellow collector of prime time. Tony Southern collector, loves his song I would too if I had a song on the, on the top 40 charts. Tony Splenda says, Bro, in the 90s everyone wanted Emmett Smith cards. He's right. He says Emmett and Barry cards were as liquid as Bonds and Griffey in the 90s. He's right. I remember the, the Barry sat this 89 score football set came out with the Sanders, the Aikman, the Dion, all these great cards. And then the 90 score supplemental set came out with Emmett Smith and that was like the, that was just like the perfect sequel to the Barry Sanders rookie. So Splenda was right about that comment for sure. Yelia says millennials can hardly afford to pursue the really rare stuff. Well, some can. Situational said I'd have trouble to get so minimal I won't sell a single card that my dad and I collected when I was a kid. Guess the hobby spectrum is correct. I'm a nostalgic. Good evening. Foul ball. Rock Latex said millennials are more likely than older generations to embrace minimalist values. Sounds like an accurate sound. Like it resonates with me. And so it's a, it's a sweeping statement. But appreciate that that comment Splenda says, I call this trimming the fat off my PC. I think it's a good thing to do, but it's not for everybody. Foul ball never trims fat from his collection. I respect that Midlife says card equity is an, is an opportunity cost decision. Every day. He's saying if you have cards and you could sell them and do other things without money, but you're deciding to keep the cards. He also says that Joe flexes on me every time he has a new purchase. Same here, Greg. Jeff Will says Cajun cardboard dismissed kabooms in downtown. So why are we mentioning him as an expert? Well, Jeff, I mean, listen, we're, we're. He's got wins as well. You know what I mean? Let's, let's be fair here. He's got some wins as well, and opinions are not going to be perfect. So I definitely give Cajun a pass. Jim says to me, jeremy, it feels like our vintage ish representation at card shows is becoming a trimmed bonsai tree taken over by TCG cards. Yeah, that's, that's a whole other topic. But I hear you, Jim. And then Jeff says, exactly. Nobody can predict the future. So these hobby elites telling you what to collect should be ignored. I think it depends on what you're doing in the hobby and how long your, your horizon is. Because if you are not ignoring these hobby elites, whatever that even really means, I guess it's people who other people listen to that have money if they change their mind. Yeah. You could be left holding the bag. I think that's a, that's a risk in the hobby overall that you're left holding a bag. David, do you agree with that? Yes, sir. Yes, sir. Yes, indeed. Okay. All right. Okay. So we got through some comments there, which is great. Let's bring on David Chase. He's, he's just here briefly because he's on vacation. David, here we go. Welcome. How are you, buddy? Hi. Hi, David. Hi, Joe. Hi, Jeremy. Good to see you all. Meet you. Nice to meet you. Good to see you. Well, we're, we're in the discussion here. Anything you've heard that you want to opine on thus far? Yeah, I mean, it's, it's very interesting. And I like how, David, you're. You're going after the 90s football. I think that is like a really interesting lane to go through. I really like looking at football cards. I really think that we, as, as a hobby need to branch out more than the quarterback for football cards to really gain the way we all hope it will eventually. Right? It's, first of all, it's very US Centric. It has to be able to broaden internationally. And then like, man, there's just such a small handful of players that are Popular outside of the quarterbacks. I just think that there's, I mean football is such a team sport and there's so many different positions. I don't know if that's going to happen, but I think for football to be what we want it to be someday it has. We have to start going after other positions besides the top one or two of each position outside of quarterback, you know. Good comment. Yeah, fair. Any, any response to that? David Novak? Yes, I agree. 100. I would also say like the running backs, like depending on like the fantasy points that these guys get, like there could be like certain fantasy studs that get all these points, these receivers that could actually become drivers and set values for these guys. Like for example, Justin Jefferson, if he gets traded for example for to another team that has like a rock star quarterback and then he gets like 125 catches and helps that team get to the super bowl and he could help drive that position for the modern and then that could bring up people who collect Jerry Rice cards, for example, that could also set the values for those too. So I think it's like a chain reaction for a lot of, a lot of different potential throughout the market. Makes sense to you, Chase? Yeah, totally makes sense to me. But it still scares me a little because even when we're talking about these amazing wide receivers, right? Jerry Rice and then what Randy Moss, Terrell Owens, like what is their market, right? It's not the strongest market in the world for these crazy incredible wide receivers out there. I know that there is a market for them, but I feel like it should be a bigger market for those kind of crazy amazing wide receivers that are generational. Right? So it scares me about like the Justin Jefferson's of the world because if you know, Terrell Owens or Calvin Johnson are not that heavily collected. I know they're collected, but they're just not at that goat level of collecting. It scares me to go into any current wide receiver. Thanks for tuning in and being a part of the sports cards live community. Don't forget to like subscribe and most of all keep collecting more great content to come. Sports cars is a lifestyle.
Episode summary
Jeremy Lee and Joe Poirot welcome David Novak of Upstate Sports Cards to Sports Cards Live for a deep discussion on collecting philosophy, consolidation, and the mindset of today's hobbyist.
David shares his journey from collecting everything from ultra-modern stars to vintage icons before ultimately narrowing his collection down to just a handful of cornerstone cards. The conversation explores whether millennial collectors are increasingly prioritizing quality over quantity and what drives the desire to own fewer, more significant pieces.
Topics include:
• The rise of collection consolidation• The psychology of the modern collector• The Pareto Principle and card collecting• Why some collectors are moving toward elite, centerpiece cards• PMGs, Masterpieces, and hobby tier lists• Football card market opportunities• Dallas Cowboys collecting and hobby nostalgia• Whether collector preferences shape long-term card values• The role of competition, status, and personal fulfillment in collecting
Plus, Jeremy, Joe, and David debate football cards, hobby trends, and what truly makes a card significant.
Links & Resources
• The Hobby Spectrum: https://thehobbyspectrum.com• Pops & Comps on Amazon: https://www.amazon.com/POPS-COMPS-Insights-Psychology-Numbers/dp/1069808903• Follow Jeremy on Fanatics Collect: Fanatics Collect Affiliate Link
• Share this episode with a fellow collector
Sports cards are a lifestyle.
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