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EP 99·Aug 7, 2026

The Hobby Has Outgrown Its Name | What We Learned at The National

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I ran into one of the vendors there happened to have a his childhood card is now worth $10 million. And it was a Willie Mays card that she paid $200 for it at the time. It was even before grading. It ended up being sold and getting graded as a PSA 10. And now it's $10 million. Like it was just such a random story. How much do you think was transacted in any given trade night? I mean, if it's not close to seven figures or more, I'd be surprised. I think it's eight figures. Yeah, it's a lot. Buying and selling, me personally, was almost close to six figures. The amount of money being moved around in this business that doesn't hit the books. It's one thing. It's a $30 billion. It's $30 billion industry at the freaking national. Laundering. Laundering. Did I say that? I hate when I say things out loud. Oh, I know. I don't want to say it. Welcome to the Collector Nation podcast here on the Collector Nation Network. Whether you're chasing grails or calling bluffs, we take you inside the hobby. Here are your hosts, Ryan Alford and Brian Lutton. What's up, guys? Welcome to Collector Nation here on the Collector Nation Network. We've got Ryan, Brian, and Bella. What's happening, Ryan? I think I'm maybe 70% recovered from the national. It's so funny. I feel like we're all kind of that way. It's two or three days removed now. And it's like, it's not a low, but it's the high, you're in the moment. It's an adrenaline crash. It is a little bit of an adrenaline crash, even if you're excited about all of what came from it. You know what I found out? Excuse me. That's what happens, I guess, with crackheads, maybe. I don't know. I mean, you have five days where your nervous system is so heightened and excited. Then to go to, like, calm, it's like, it's serious. I honestly talked. I talked from 9 o'clock in the morning till 2 at night. Every single day, I didn't shut up. I mean, I did not shut up. So Sunday, I'm driving home. I left my keys like at some bar, like, or lost my bag at a bar, whatever. But the thing is I come home Sunday and I'm like, I couldn't even talk. Like, I'm like, I don't want to talk for like 24 hours. And then, yeah, I just kind of slept. And then now it's back to business on Monday morning, bright and early and do it again. Yep. Exactly. I wrote down, um... Like what happened was we flew out very early Sunday morning. And I mean, it was kind of a blur. We were all wide-eyed and bushy-tailed to be at the airport at 6 a.m. I don't know what, I barely remember it. And it wasn't like I got wasted or anything Saturday night. I mean, I had some beers and hanging out and talking a lot, but it wasn't like, you know, it was just more just exhaustion, I think, and everything else. So literally, I got home on Sunday, and I can't remember the last time I daytime napped. But Nicole took the boys, I'm going to pretend she planned it just for me, but she took the boys shopping, like stuff for back to school. So I had like four hours of home alone. Wow. And I'm pretty sure I blacked out on the couch watching like three minutes of like golf or something. And then I woke up and it was 4.30 and I was like the first daytime nap. I'm so proud of you. I know. I know. I couldn't believe it. And anyway, but then I proceeded to get up and I wrote down while I had it fresh, like everything I kind of took away. And so I'll say this, you know, we're going to keep the episode lively and talk about all the highlights and all the cool people. But I did from a business perspective, you can find it at thecollectornation.com, a really, I think, introspective take on the national. Yeah. And so it's got an audio thing to go along with it. So if you want to know like the insights, what it all means, at least from my perspective, from the hobby and the name of the article is the hobby is outgrown its name. And, um. So I'll just, I'll put that on there. And then the audio version is called The National Didn't Change, We Did. So. Yeah. Yeah. It's the truth to that. Yeah. And I mean, that's what encapsulated. I mean, God, you talk about how many different ecosystems and how many different things are happening under that one roof. It's mind blowing. You know, the economies, like all the stuff, you know, from. The Vegas Mobile, which is the live braking area. It's called Mini Vegas. Talk about overwhelming. You still got old school collecting. You still got the Vegas machine. You've got autograph world. You've got the business world that we lived in and a lot of it being in the Luddex Lounge. I mean, there's just so much going on. Something that I kind of wanted to highlight was that I think they did a fantastic job balancing keeping the card the hero, but also having experiences and activations that kept it really fun, even if you're not necessarily... there for the cards, like, you know, the brands and stuff, the people that aren't necessarily there for the cards, but are just in that environment. I think they did a fantastic job balancing that, where it didn't feel like if you didn't want to deal with any of that, you did not have to. But if you wanted to be kind of in the more fanatical and more experiential aspect of it, it was very easy to get to that. Yeah. You know, actually, on that, Bella, I'm really interested to see, like, what your, you know, takeaways were. The positive. Yeah. The blah, the ma, blah, and the bad. Well, I told Bella... I'll get, I'll even give her, this is called a creative pause that allows her to build her idea. I tell the us, I'm giving her time to, to answer that question even further. So she should be thinking through it while I'm talking. That's why I'm delaying even further right now. That's what that's called is delayment. Um, but here's the thing I said, I said, You're in the hobby now. You, you, you're, you are the hobby. Once you've gone to the national, the, the kid gloves are off. You've seen it. You've experienced it. It doesn't mean that, you know, every Mickey Mantle and every card, but now you see what it is, even if it's sort of on steroids. Yeah, definitely. I would say I loved it. And going into it, everyone was like, yeah, yeah, sure. You'll have fun. Like, you know, you'll probably be one of 100 women, which was true. But I... It was 200 this year. Yeah, maybe. Maybe 200. Stretching it. But I... love being a woman in male-dominated fields. It is so much fun. And I honestly felt like people, because I was doing a lot of, you know, on-the-floor interviews, interviewing people at trade nights and things like that. And I just absolutely loved hearing people's stories. And like I ran into one of the vendors there happened to have a, his childhood card was a, is now worth $10 million. And it was a Willie Mays card. It's in the, one of the MLB teams, like, kind of archives. He paid $200 for it at the time. It was even before grading. It ended up being sold and getting graded as a PSA 10 and now it's $10 million. Like it was just such a random story. And that vendor is named Andy Matic. But it was just so cool to kind of stumble upon him completely randomly and he was willing to do an interview. But I really enjoyed it. And, you know, any excuse for me to yap and people can't get mad at me for yapping is a great day. Yeah, I mean, your team did such a great job. I mean, you guys are like such professionals, A players, and added so much. We really spent a lot of time together. And, you know, my team and your team, it was awesome. I mean, having that back room was so great, sharing the stage with Ryan and all the people we brought up there was amazing. And then, yeah, I think we crushed it. I think it was my favorite national. It was a perfect blend of work and pleasure. I mean, I had Hudson and Hogan there, and Brian is so gracious. Like, the Luddigs was everywhere. Like, they were everywhere subtly, like a premium brand should be. Like, they didn't have to hit you over the head, but you knew they were there. It's like the Rolex of... Yeah, they were. I mean, but it's true. And, you know, it solidified what I already knew. It already made, you know, I feel pretty intelligent a lot of the time purely because of the friends that I make. It's, I choose friends well, and it's not because they're connected. It's because they're liked and they're respected and because they're doing business the right way. And watching the interactions that Brian had with the brands How, I don't know, it's clear where Ludox's place is and where their opportunity is and where Brian's leadership has got. I mean, it was really impressive. I second all of that. Yeah. And I mean, you know, every brand, every brand, every brand coming in, eBay, then Walmart, then Topps. I mean, and, you know, sometimes you see things and people are doing things because they have to do it or whatever. But Brian is so engaged with every one of them and every one of them is listening to him, you know, intently. And so kudos, man. I mean, you were in your element. Yeah, it was fun. I mean, it's exhausting at some point. But the thing is, when you're agnostic and you're creating technology, the whole thing for me is let's be the infrastructure of this industry. And so what I do when I talk to business people is I ask them, what's your pain point? you know, what are you trying to solve today? What would be the best thing for you? If you solve this today, that would be your next initiative. And then they tell you the answer. And then like, you know, the live streamers need X and the manufacturers need Y. And, you know, the marketplaces are another one. So if you ask them, they'll tell you kind of the answer and then you just kind of... move around. But it's, you know, many, many years, many, many hours of, you know, I had to chase him down for two years and just pound him and just hound him and be a pain in the ass for a couple of years. And now, you know, it's, it's moved to where we just enjoy spending time together and, you know, You know, I thank David Marino, I thank the National, my team for giving us the opportunity to have that because it's so unique. And when people come in, they're just happier in the back room of the lounge. Yeah, I felt that. I mean, we can talk. I mean, I've done events and, I mean, corporate things. I mean, at Jerry World, I mean, in Dallas, I mean, I've done activations at Jets and the Giants and... the largest stadium to the world. So like, I know what that looks like. I know what it looks like a well run event and they do a great job. And we could talk about one or two. I'll mention one tiny thing at the end. Cause I'm going to make it about positives, but they do it well for how many people are coming in and out of there. It runs like clockwork. The people were friendly. The, I never felt like a single person working there didn't want to be there. And I've thrown events where I've hired people and I'm like, oh, shit, they don't want to be here. And they're making people feel that way. And I never felt that way. And so, I mean, true, absolute kudos to the national. They can evolve. They can do things. We can talk about it. But you know what? They are evolving. They are doing new things. They are improving, but they're keeping the core of the card and as good as it can be done with how many ecosystems are living underneath this planet that is collecting. So kind of on that, what was your, both of you, what was your favorite activation minus LEDX, obviously, but what was your favorite activation that you saw throughout the show? Create a little FOMO here. I mean, I can, I'll answer like, it's not favorite, probably the wrong word. Coolest. I thought Topps really stepped it up with that, with their, they felt like that whole activation just felt amazing. I 100% agree. It kind of looked like the castle, and they're the king of the castle. I don't know if there was any sort of connection to that, but it was like, wasn't it kind of like almost like the top's castle? I 100% agree. It was cool. It felt like the hero of the floor. I mean, them and eBay. And... you know, like the pavilion and the breakers and whatnot and all that is like its own universe. I mean, they all do it. It's, it's, it's a, it's a carnival meets Las Vegas. And it's wonderful for about two hours. But imagine if you had to stay in there for five straight days. I don't know how they did it. I was so over. I would walk in there for like two seconds and I'd be like, I have got to get out. There's a video of me, actually, where there was the first time I walked in there and I was like, how do I leave? Like, I got to go. Yeah. Those are my like. And, you know. it's just great how many different varieties, you know, it's a variety show. Like I went like the last day on Saturday, I disappeared alone. Um, Bella would be a solid, like she did all week. I want to thank her. She would, was awesome. Um, and, uh, Literally disappeared for two hours on the like vintage area. And, you know, I got to do that. Like, so you can go do that. You go to the Vegas thing. You can go up to the lounge. You can, I don't know. You can experience like you get the whole 32 flavors of ice cream at once whenever you want it. So, Brian, what was your favorite activation? I didn't spend tons of time on the floor. I went to eBay Live and I thought that was just insane. Brought my son Nick to Topps to talk to those guys and that was great. Even the arena clubs and the courtyards were doing cool stuff. But the thing that shocked me the most was that Bo Jackson battle ground. Arena, yeah. The arena. Yeah. Holy crap. And there's, like, dudes, there's, like, grown-ass dudes in, like, these, like, teen jerseys and stuff. And they're playing this game that, like, I don't even know. Like, I don't even know how many people even know how to play it. But, like, they stepped it up to a level that was absolutely insane this year compared to where they are. Yeah. I've been on that early. I've got boxes I've been collecting the last two years. He has like a stock. And look, I had the same thing with one piece three years ago. So I know a winner when I see it. And I thought one piece was going to be it. And it is. I thought, uh, I knew Bo Jackson, if they did it right with his name attached to it, could be a winner. And I've been collecting those boxes that are now worth quite a bit. I've got some one-on-ones. So I haven't talked about it on this show probably enough, but... If you ask me, and now sitting there, it was coming, and it's here. I mean, it's really unique artwork. It's really, I'm not playing the game. I don't have time to play fucking games. Y'all know that. But, like, it's the next big thing, if not the thing right now. It's, you got Mahomes coming on the next release. They were everywhere at the show for sure, Brian. Yeah, that was amazing. And I love, like, this industry. I love when something different comes in. Like, I got on the VFriends thing early because, you know, just because of Gary. But, like, yeah, you, I mean, you hit those two, One Piece and the Battle, Battle Arena or whatever. Yeah, Bozak and Battle Arena. It just shows, like, just the, you know, depth of how many different things you can do at the show. And I'm going to say, like, you know, FOMO, whatever, but... If you have a chance to go, and we said it before, we're going to say it again. I've never talked to anyone after the show and said, I wish I didn't come. I mean, said, said no one ever, you know, I mean, it was like, it was amazing. And, um, yeah. And get your, uh, VIP tickets early. So you don't have to call me in the last minute. So I have to get like 30 in the last day, which is impossible. So yeah. Yeah. In hotel rooms. Yep. Well, and it's only going to get bigger because culture nice is going to be bigger. Ludox is going to be bigger. Everything's going to be bigger. Yeah. and I say bigger, just, you know, like going to the next level, like the National did. I mean, I was there last year, and it felt twice as big. I don't know what the numbers were, but I didn't think it could because it was so jammed last year. It had to be 30% more, you know. Yeah, they haven't released final numbers yet. I don't think they do. I don't think they do release them. No, but didn't it feel like 20%, 30% more? Yeah. Yeah, you know, I was thinking about that. And where I saw, the only thing I could look at is like the, like when you walk in the main lobby. Yeah. Like that used to be like sparse and some, you know, whatever. But that was jam-packed. But I think there's two things happening. It's getting more popular. But the corporate booths are getting bigger, right? And so I think there's less square footage for individuals. I mean, you could just take the VIP lounge or trade night. I mean, you had that massive thing in the middle, the Walmart kids zone. And, you know, that used to be five or six tables. And, you know, so I think it's happening that they're giving corporate a lot more space. And I think they have to be careful of that because it does affect the experience of the person walking around. So I would say that's what, you know, that's what I think happened. Yeah, I think you're right. And trade night is an economy to itself. What do you think? I wrote a lot about that in my piece and around, I don't know how much money's actually being made, but there's a lot of theater going on. Yeah. How much, if you guys both had to estimate, how much do you think was transacted in any given trade night? I mean, if it's not close to seven figures or more, I'd be surprised. I mean, I think it's eight figures. Yeah, I think it's a lot. I don't think Ryan's in left field. I mean, I know what... I didn't even have or bring, like, you know, nuclear cards or anything. But, you know, I had... I mean, I'm like all told, not like what I walked away with, but buying and selling, me personally was almost close to six figures. Like buying and selling. Yeah. Just one dude. I talked to people. Yeah, just one dude. You know, what I sold, what I bought, what I, you know, what I flipped, what I, you know, like. I talked to Kanael with Sports Card Invest, and he had a $60,000 card. And that was just one of his many cards that he had on his table. I'm telling you, people don't. The amount of money being moved around in this business that doesn't get hit the books is one thing. But it doesn't hit the comps, doesn't hit the data chart, doesn't hit the industry insiders that try to say it's a $30 billion dollar. It's a $30 billion industry at the freaking national. Laundry. Did I say that? Yeah. I hate when I say things out loud. Oh, I know. I don't want to say. I mean, it was crazy, too, because, like, you know, Ryan had... skibbled away for a few minutes. So I was man in the table, which is dangerous. And it's really stressful selling somebody else's cards because, you know, not my money. Bella's texting me like, two grand for this, three grand for this, whatever. Yeah, anyway, so we ended up, like the cards were just like selling themselves because I wasn't saying shit. But I just had people like, oh my, what's that going for? What's that going for? What deal can you get me on that? And I'm like, oh my goodness. It was, yeah, but I ended up selling like $1,500 worth of stuff. So, and it was only two things. There you go. So I felt a little pat on my back. No, you did good. I had no problem leaving you there. A little change of scenery. I thought that it was new cards because, you know, prettier face was selling them. Yeah. That's marketing 101 right there. I mean, that's pretty easy. Yeah. Yeah. I mean, you're a handsome guy, Ryan, but yeah, but he knew what he was doing. I knew what I was doing. The, um, you know, and so if you're listening going, well, what are y'all going to talk about the cards? I mean, here's the thing. It's, it's a case hit world. It's a nineties insert world. It's a Jordan. Like, I put this, I put a very long piece together about Jordan. Um, And I think here's what it is. It is the nostalgia. It is Jordan being the great. But what I said in the piece was Jordan is the face of certainty right now. Like, you don't have to explain who he is. You know, Jackson Dart's got a lot of explaining to do. Michael Jordan doesn't. You know, even Josh Allen has a lot of explaining to do when it comes versus Michael Jordan. And Josh has proven a lot. But Jordan is the face of certainty and growth and of the hobby. And I think that's That's where you see a lot of gravitation towards it. Nostalgia, guys my age that watched him, that had posters all over, yes, all that's coming to fruition. But there's very few things as certain as Michael Jordan cards. Yeah, I mean, his brand. I mean, people still wear the shoes. They think there's shows about him, like his brand. And then also, like, it's crazy. Like when we do our data research, the amount of Jordans that Asian countries, they love Jordan. Like, love them. I mean, pretty much. Oops, sorry. Go ahead. I was going to say, pretty much every vendor I talked to, I was like, oh, like, what are you selling? What are you buying? And all of them that were in the vintage territory said Jordan. Every single one. Yeah. And I know you're in Chicago, you know. We sell more Jordan than out of our store. I mean, like, I've sold, I mean, I don't even know how many Jordans. You know, we buy and sell them every week. Like, a lot of them. Like, even now, if we get them, they sell. I sold a lot of them. I let go of a lot of my inserts that I had. I know. I wish you would hold on to those. I got one for you. I held up the one for you. Yeah. Okay. Good. I want it. I definitely want it. I just couldn't. By the time you and I were like looking at cards, I was so spent. You were so spent. You were still like, it was like, it was like the one moment you probably had to like somewhat let your hair down a bit. You know, like I didn't want to like. I was like into it like I want, but I was just like, okay. It was always at like 10, 15. Yeah, yeah, exactly. Yeah, Brian has some ridiculous cards. God, that storage unit. Not anymore. Not anymore. Yeah. I saw a bunch. Hey, the break that I had never bought into that meant to buy into, it ended up. It was the 101. Yeah. Or were you in on it? Yeah, I was in on it until my partner. Did you get a fraction of the 101? Yeah. No, my partners didn't want to wait the whole time. So there were three of us for two spots. Yeah. And all of a sudden, I see him leave. I'm like, oh, I'll let you know what happens on the break. They're like, oh, we canceled it. We want to be here if the break is going on. And I'm like, what? It's like a $100,000 card, wasn't it? I would have won that. I don't know if I would have, but it was fun. It's still fun. I saw it on the guy. I'm not going to do him justice. We'll put it in the footnotes. He does the top 10 cards the week. It's sports, I think. Cool guy. Like his content. I like your content if you watch ours. So we'll put you in the notes. It's been a long week, so just give me a little slack. Yeah. He had it. And I saw it. What was it anyways? He does a video where he shows videos of the top 10 pulls of the week. I don't even know what the pull is. There's the Ludox Lounge. I was right there. I was showing the guys breaking in the Ludox Lounge. I was like 10 feet away from it. I still don't know what card it was. I was like waiting. I saw the curtain behind them and everything. I was like, my bag was probably in. I guess we had just left when that got hit. Yeah, I didn't even see that. What was it? What card was it? I knew you were going to ask that. We're going to have that in the show notes. We're going to plug it in. I didn't. We're going to. I was right next to it and I don't know. Yeah. I mean, there's so much happening. Was it football they were breaking? Sapphire. I know they had Flawless. They had Sapphire. And then they had NBA Flawless. I don't know. It was Cooper Flag Auto. Cooper Flag one-on-one Sapphire something. Ruby Sapphire Cooper Flag Auto. One-on-one. That was legit. It was... I was like, I just wish it had happened earlier in the day because I would have been in on that. I had cash in my pocket. Brian even said, you in on this? I'm like, yeah, I want in. And then like the boys are like, all right, let's go to bed. And I'm like, okay, let's get a burger and go to bed. I was talking to probably the most interesting guy who, you know, there's tons of people that come into the lounge and you get to meet. This guy comes in with a belt, like a world championship belt. I like him already. Yeah. And this guy comes in and... They're like, hey, you know, he wanted to come up and he uses Lodex and he wants to get in the hobby. And his name's King Kai. And I'm like, so what do you do? And he's like, I'm a six-time world champion, bare knuckle fighting. Oh, God. I saw him. Those are tough guys. I saw him and I was trying to figure out who he was because I saw his belt on his shoulder. I was like, I've never. Yeah, and he has like the mustache. I wanted to tell him he had a cool mustache. He has a cool mustache. King Kai. And he's fighting on August 29th. They're putting the ring on home plate of Fenway. And he feels very confident that he's going to win again. So, but, I mean, he might weigh 150 pounds. And one of the nicest kids. He wasn't very big. Super nice kid. And I'm like, man, this guy's a badass. Exactly. I wouldn't want to fight him. Yeah. And then Mike Tyson was at our booth. So I'm like, I got like Mike Tyson over here sitting in the Lodex booth down on the floor. And I come up. No big deal. Yeah. I saw a picture that was taken. And you looked like a kid in a candy store. Like just within like arm's reach. I should have brought my Mike Tyson punch out game and let him sign that. Yeah. Yeah. I used to punk him, though. I punked him the first day I got that in 1987 or whenever it was it came out. I was a video game kid. I was playing sports. I was outside every day. But I could crush. I beat Mike the first day. It was hard, dude. He was so fucking good on that game. You should have told him. You should have walked up right up to him and said, man, I beat your ass day one. I always would have said, hey, Mike, can you sign my game, please? Oh, unbelievable. I will make it about the cards really quickly. He's got to go. Yep. I got another five, ten minutes. All right. So, Steph Curry's cousin came in the Ludox Lounge. Will Wade. Will Wade. Will Wade. Uh, Will Wade was awesome, by the way, one of the most like genuine, authentic, like people I've ever met. Like maybe he was just so down to earth and we bought a bunch of his, um, cards. Yep. The, uh, canvas marketing. And he had a, you know, a case or a, uh, I guess it was a case. I don't know. Yeah. That's what they're calling it. 12 box left. He had four left. He has the auto. There's one auto of Steph in every box. Yeah. And there was like four or five boxes. Give me the rest of those, whatever it is. So I bought them. And we opened a few. And Nash, who couldn't come because Nicole needed to work and it was going to be difficult. He's still 10. Next year he'll be there. But I wanted to give him something good. So I gave him one of the four or five boxes left in the case. It's not what's in my hand, by the way, where the store is going. It is some of the cards. We'll have pictures of these in post. Yeah. Nash is opening, and sixth pack, he pulls the auto. Steph's his favorite player. So, post-event... And it was a dual auto. Dual auto of Will Richard. He's on the team, and... Steph. So dual auto, Nash pulled it. And look, Nash wasn't guaranteed it. I only gave him one box because I was going to keep the rest and store them away. He took away a little bit of the value, you know, in the auto segment, but there's no one I would have rather opened it. He got it fair and square, like he's, you know, random pulling. But you should have seen the joy the national extended past its own borders in the Offord house when Nash ran around the house for 10 minutes, you know, yelling that he got that auto. And those cards are cool. And I love the cards. I love, you know, how he's hustling and out there. And, you know, it helps to have, you know, of course, a cousin that's one of the top 20 greatest players of all time, probably whatever. I don't know where he falls. I'd probably put him a little higher. I don't know. I mean, some people say, oh, he's top seven. I don't know. I'm just going to safely say that, at least that. and he's your cousin, but he's out there hustling, and he's doing a cool product, and a saint of a person, at least in person. Yeah, I loved him. And, like, I would seriously collect these. Yeah, they're fun. The ones that he let me rip, and he let me open, and I opened with him on camera, like, those are going to be in my personal collection, probably forever, just because of the sentimental story behind them. So I hit the floor really quickly. Bo's my favorite player. I found this press proof of the original, the Bo Nose card. You don't see those. I'd never seen one. It's authentic. And then I picked up three Hank Aaron's lower grade, not high price cards, but, you know, like from $200 to $500 ones. Those are great. You know, from a guy that was sitting with me at the table. I wanted some Hank Aaron's anyway. He had them. He was a little slow. I was selling a lot, so I shared the wealth and wanted to buy cards anyway. I was like, how many anchors do you have? Give me every one of them. So I bought those. And then, lastly, we did buy a box of the new Resurgence while we were there. It's a hot product. It's a fun product, by the way. Rip it. Come to our station. Come to our station. Rip it. And I've stayed hot. Let's just say that. I'm not having that much, but... Triple color patch auto Cam Scadabo on like the third pack I opened. And I think it's like numbered. It's ridiculous. Zero or something. It's zero out of zero. No, it's 10 out of 15. Perfect 10 out of 15. Fun card. So. Like some guy, I forget if it was the Madden brothers or it was some celebrity. And he's like, what I want to find is a Cam Scadabo card. Auto car. And this might have been like Thursday night. So I kept, and you had it. I got to tell you. Yeah, yeah, you're not, if you want to sell it, I, I, I can track. It's for sale. I'm not a, I like cam, but it's tough. Everything's for sale. Out of 15, I got to think about it. Triple color patch auto. And it's, And with being Resurgence, if this was like, you know, top something like the higher, like this is a $2,000 card or something, this is sub $1,000 probably being Resurgence. But very cool because it's triple color and it's player worn. So not just an awesome card. Is it on card auto or sticker? Yeah. So if he still wants it, you let me know, Barron. We'll give them a good deal. I will. Whatever you need it to be. And then a guy dropped off a collection. I'm going through it, and I'm finding some pretty sick 90s inserts. Let's just say that. And I've got like 17 binders to go through, and I lost three hours of my life last night going through them. Let's just say I gained three hours of my life. Tom Brady's, Peyton Manning's, Jerry Rice's, like that original acetate from 1999. Yeah, I love those. Dude. Dude. He's like a kid in a candy store. I'm like lost in the sauce right there. Well, any final stories, Brian? No, I mean, it took me like two days to just process everything. And then like now everything's starting to come to me. Unfortunately, it comes to me like at three in the morning. I'm like, oh, shit, I got to reach out to StockX. I got to do this. I got to do this. And unfortunately, I'm not like thinking during the day if I feel like my brain's not working as well. But sure thing, you know. Three o'clock in the morning. But no, I just think that the National was great. I think it was a great time. It was great meeting you, Bella, in person and sharing our brands and being on stage together. And, you know, just seeing this year also that the kid, there were way more kids this year than ever. Yeah, it's great to see young collectors. And that's healthy. There was a kid that went up and tried to get Ryan on trade night. He was like, I have this $7,000 card that I'll sell for $5,000. I'm cracking up because this kid can barely even see the table. He's mic'd up. And it was just hilarious that he, at seven years old, I didn't even have a concept of how much money $6,000 was. I appreciate the hustle kid, but you're not getting me. If he was coming up, he was cute enough where like if it was like $50, $100 cards. You would have like bought it or something. If I gave you money to buy stuff, you would have totally bought it. That's why I didn't give you money. I let you sell and I buy. Yeah, yeah, yeah. At least he asked for a lot. I mean, like it's like. It was crazy. Eight grand? Ten grand? Yeah. Like, yeah. But I will definitely be wanting to go back next year. Never thought I'd say that, but it was probably my favorite weekend of work I've ever had. Brian, appreciate the hospitality and, you know, amazing connections. And, you know, again, it's clear where you belong in the hobby. And we're just happy to tag along. yep well it's my pleasure man much love thank you for everything you guys did for us there i know we got some a lot of content coming out yeah it's like our 1400 terabytes of oh my god you guys crushed it takes three days just to download everything yeah let's edit it uh but lots of stuff coming so there'll be more hard talk there'll be more videos And check out thecollectornation.com to get all of that content. Yeah. And we'll be integrating hopefully soon with LUDX and that whole ecosystem. And one way or another, we're going to get it done. And you need to go to the App Store, LUDX. Lots of exciting things coming there. Collection management. A lot of things that Brian talked about. We'll show videos of that. We'll have all the highlight clips from the show today. Let X lounge the floor and everything right here on collector nation. We'll see you next time. Appreciate you, Brian Bella. I'm Ryan. See you next time. Thanks for tuning into the show. Be sure to follow us on your go-to podcast platform and catch the full video episode over on YouTube. Visit us at collector nation.com and follow Ryan on Instagram at Ryan Alford. Now get out there and collect yours.

Episode summary

The National Sports Collectors Convention has become much more than a card show. After an unforgettable week in Chicago, Ryan Alford, Brian Ludden, and Bella Shafer sit down to share their biggest takeaways from this year’s event. From the growth of live selling and corporate activations to trade nights, vintage cards, and the products everyone was chasing, this conversation captures what it actually felt like to experience the hobby’s biggest week from behind the scenes. Ryan also shares the inspiration behind his editorial, The Hobby Has Outgrown Its Name, while Brian discusses what he learned meeting with manufacturers, marketplaces, and hobby leaders throughout the week. Bella shares her perspective after attending her first National and explains why the community left such a lasting impression.  Whether you attended The National or followed along from home, this episode offers a look at where the hobby is headed—and why the next few years could be the most exciting yet. Topics Covered The evolution of The National Live breaking & marketplaces Trade night insights Jordan’s market strength Favorite National pickups Bo Jackson Battle Arena Corporate activations Vintage vs. modern collecting Behind the scenes at the Ludex Lounge Predictions for next year’s National 🔗 Links Mentioned in This Episode Collector Nation Website: https://thecollectornation.com Instagram: https://www.instagram.com/thecollectornation TikTok: https://www.tiktok.com/@thecollectornation YouTube: https://www.youtube.com/@thecollectornation Collector Station Website: https://thecollectorstation.com Instagram: https://www.instagram.com/thecollectorstation Ryan Alford Website: https://www.ryanalford.com Instagram: https://www.instagram.com/ryanalford Brian Ludden / Ludex Website: https://www.ludex.com App: https://www.ludex.com/download Instagram: https://www.instagram.com/ludexapp Top 10 Cards of the Week Sports Card Highlights https://www.youtube.com/@SportsCardHighlights ⭐ If you enjoyed this episode, follow Collector Nation, leave a 5-star review, and share it with another collector.